The 3 B's of a Content Development Strategy - Webinar 10.23.14

•

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In this webinar we'll discuss three sources of learning content - build, borrow and buy. We'll discuss how to plan the right mix for you employees and how to develop a content strategy. www.bizlibrary.com/webinars.

Marketing Empresariales

THE
3
B’S
OF A
CONTENT DEVELOPMENT STRATEGY
WEBINAR BROUGHT
TO YOU BY:

?
Other than instructor-led training, do you currently build any of your own online training content?

?
Including classroom content, how many NEW courses did you build and introduce to employees in the past 12 months?

WHAT WE HOPE YOU’LL LEARN
Why content acquisition is central to successful employee training.
What content might work best. Common advantages and challenges with each – build, borrow and buy.
Questions to ask so you can make the most informed choice.

BIZLIBRARY.COM
Overall spending on
employee training in U.S.
organizations is $164 billion.
COMPANY SIZE (# of Employees)
Smaller organizations typically spend more per employee than larger organizations.
$700
$964
$1,800
COST PER EMPLOYEE PER YEAR
$1,195

Trends That Affect How We Work Together
UPSIDE
DOWN
HIERARCHY
PEER POWER
VIRTUAL REALITY
DEMOGRAPHIC TSUNAMI

Next Gen Learning Strategies: business environment
flexibility and agility
focus on learning outcomes

BIZLIBRARY.COM
CREATING A FRICTIONLESS LEARNING EXPERIENCE: reliability
relevance
quality

TOP PRIORITIES FOR TRAINING PROGRAMS IN 2014
SOURCE: Cox eLearning Consultants,
Learning Solutions Forecast: 2014 Edition
DEVELOP
NEW
CONTENT
30%
29%
IMPROVE OR ENHANCE
EXISTING CONTENT

What is content? anything that answers a question that we might be asking in the moment

CONTENT
EXPECTED BEHAVIOR CHANGES
BUSINESS OBJECTIVES

DEVELOPING A CONTENT ACQUISITION STRATEGY
BUILD
BORROW
BUY

10% BUILD
40% BORROW
50% BUY
50% BUILD
40% BORROW
10% BUY
Small And Mid-Size
Large
SELECTING CONTENT
BUILD – BORROW – BUY

BUILD
WHAT ARE THE BUSINESS OBJECTIVES AND EMPLOYEE NEEDS
CHALLENGES: Specialized skills Authoring tools Maintenance Time

How Tony Roma Employees use Video to Teach Important Job Skills
The world is changing. People are changing. To be effective, our employee training is changing to meet them where they are.
Jessie Bray,
VP of Training and HR, Romacorp.

LOWER COSTS
EXTENDED REACH
PRESERVATION OF KNOWLEDGE
SHOWING SOFT SKILLS
EXPLANATION OF COMPLEX CONCEPTS
ADVANTAGES OF VIDEO

BORROW
RELEVANCY, CONTEXT AND AUTHORITY
CHALLENGES: Credibility Quality Time Adding value

+ insight
+ insight
+ insight
CURATE – ADD VALUE

BUY
WHY RECREATE THE WHEEL?
CHALLENGES: Vendors Selection Relevancy Cost

SELECTING AN OFF-THE-SHELF CONTENT PARTNER
TOPIC AREAS
QUANTITY
QUALITY

SELECTING AN OFF-THE-SHELF CONTENT PARTNER

BIZLIBRARY.COM
QUESTIONS
Use the Q&A box in the lower right hand portion of your screen.

RECOMMENDED RESOURCES
Course: Organizational Effectiveness - Take action to provide the resources employees need for success
Target: Managers
Providing Resources - Define the strategic priorities for the department and align the required resources
Target: Managers

RECOMMENDED RESOURCES
Adobe Captivate 7: Creating a Project by Importing a PPT –
Target: Instructional Designers
Adobe Premiere Pro CS6: Creating a New Project
Target: Instructional Designers / Video Developers

WWW.BIZLIBRARY.COM/FREE-TRIAL
7,000+ COURSES . 25 TOPIC AREAS . UNLIMITED ACCESS

BIZLIBRARY.COM
Jessica Petry
Sr. Marketing Specialist
jpetry@bizlibrary.com
@JessLPetry
@BizLibrary
Chris Osborn
Vice President of Marketing
cosborn@bizlibrary.com
@chrisosbornstl

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1. THE 3 B’S OF A CONTENT DEVELOPMENT STRATEGY WEBINAR BROUGHT TO YOU BY:

2. ? Other than instructor-led training, do you currently build any of your own online training content?

3. ? Including classroom content, how many NEW courses did you build and introduce to employees in the past 12 months?

4. WHAT WE HOPE YOU’LL LEARN Why content acquisition is central to successful employee training. What content might work best. Common advantages and challenges with each – build, borrow and buy. Questions to ask so you can make the most informed choice.

5. BIZLIBRARY.COM Overall spending on employee training in U.S. organizations is $164 billion. COMPANY SIZE (# of Employees) Smaller organizations typically spend more per employee than larger organizations. $700 $964 $1,800 COST PER EMPLOYEE PER YEAR $1,195

6. Trends That Affect How We Work Together UPSIDE DOWN HIERARCHY PEER POWER VIRTUAL REALITY DEMOGRAPHIC TSUNAMI

8. Next Gen Learning Strategies: business environment flexibility and agility focus on learning outcomes

9. BIZLIBRARY.COM CREATING A FRICTIONLESS LEARNING EXPERIENCE: reliability relevance quality

10. TOP PRIORITIES FOR TRAINING PROGRAMS IN 2014 SOURCE: Cox eLearning Consultants, Learning Solutions Forecast: 2014 Edition DEVELOP NEW CONTENT 30% 29% IMPROVE OR ENHANCE EXISTING CONTENT

11. What is content? anything that answers a question that we might be asking in the moment

12. CONTENT EXPECTED BEHAVIOR CHANGES BUSINESS OBJECTIVES

13. DEVELOPING A CONTENT ACQUISITION STRATEGY BUILD BORROW BUY

14. 10% BUILD 40% BORROW 50% BUY 50% BUILD 40% BORROW 10% BUY Small And Mid-Size Large SELECTING CONTENT BUILD – BORROW – BUY

15. BIZLIBRARY.COM BUILD your pillars

16. BUILD WHAT ARE THE BUSINESS OBJECTIVES AND EMPLOYEE NEEDS CHALLENGES: Specialized skills Authoring tools Maintenance Time

17. How Tony Roma Employees use Video to Teach Important Job Skills The world is changing. People are changing. To be effective, our employee training is changing to meet them where they are. Jessie Bray, VP of Training and HR, Romacorp.

18. TRADITIONAL ELEARNING COURSE

19. LEARNING NUGGETS

20.

21. 70% EXPERIENTIAL 20% SOCIAL 10% FORMAL

22. LOWER COSTS EXTENDED REACH PRESERVATION OF KNOWLEDGE SHOWING SOFT SKILLS EXPLANATION OF COMPLEX CONCEPTS ADVANTAGES OF VIDEO

23. BORROW RELEVANCY, CONTEXT AND AUTHORITY CHALLENGES: Credibility Quality Time Adding value

24. + insight + insight + insight CURATE – ADD VALUE

25. BUY WHY RECREATE THE WHEEL? CHALLENGES: Vendors Selection Relevancy Cost

26. SELECTING AN OFF-THE-SHELF CONTENT PARTNER TOPIC AREAS QUANTITY QUALITY

27. SELECTING AN OFF-THE-SHELF CONTENT PARTNER

28. BIZLIBRARY.COM QUESTIONS Use the Q&A box in the lower right hand portion of your screen.

29. RECOMMENDED RESOURCES Course: Organizational Effectiveness - Take action to provide the resources employees need for success Target: Managers Providing Resources - Define the strategic priorities for the department and align the required resources Target: Managers

30. RECOMMENDED RESOURCES Adobe Captivate 7: Creating a Project by Importing a PPT – Target: Instructional Designers Adobe Premiere Pro CS6: Creating a New Project Target: Instructional Designers / Video Developers

31. WWW.BIZLIBRARY.COM/FREE-TRIAL 7,000+ COURSES . 25 TOPIC AREAS . UNLIMITED ACCESS

32. BIZLIBRARY.COM Jessica Petry Sr. Marketing Specialist jpetry@bizlibrary.com @JessLPetry @BizLibrary Chris Osborn Vice President of Marketing cosborn@bizlibrary.com @chrisosbornstl

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