4. Poland Facebook Statistics
**7+ Million Facebook users in Poland
**#24 in the ranking of all Facebook statistics by country
**Penetration of total pop: 18.05% (.87% higher than Suriname, .66% lower than Thailand)
**Penetration of online population: 30.93%
**Total number of Facebook users in Poland grew by more than 1 million in last 6 months
**Largest age group = 18-24 (2.3M people), followed by 25-34.
**47% Male users, 53% female users
Source: Socialbakers.com/facebook-statistics/poland
8. Why Use Social Media?
Customers want to engage with you on their turf.
They want to be part of the conversation.
They want to endorse your brand. For free!
Grow/nurture your community, so it’s there when you really need them.
9. The Opportunity…and the Challenges
Friend recommendations matter
immensely. Whether it’s purchasing
decisions, restaurant choices, parenting
advice, travel recommendations, etc.
Positive news/recommendations travel
faster & farther than ever before.
On the other hand…negative info can
hurt in the age of the “digital
megaphone.”
(time for a movie industry anecdote!)
11. Our generation lives in public.
People share deeply personal & emotional
experiences -- and their friends listen.
Make sure your brand has a strong presence where people are paying attention.
14. The Power of the “Trusted Referral”
Friends ask one another for suggestions
all the time.
-- where to dine in Montreal
-- 3am NYC activities when jet lagged
-- one day “Best-of-Warsaw” itinerary
-- friendly airlines for travel with infant
(now that I'm THAT PERSON on flights)
15. Who’s Doing it Well?
WSJ Social lets your Facebook friends curate the news
16. Who’s Doing it Well?
Swedish music service Spotify allows a social music experience
19. A few questions to think through:
1) Who runs social media for your brand? One person or multiple people?
2) How often will you post? What times of day will you target?
3) Will you create guidelines for the types of content you post?
4) How many languages will you post in?
5) Will you educate the entire company about your social media presence?
This is how your brand is represented to millions of people, so you’ll want to put
time, energy, and thought into these decisions.
24. Tip #1) Timely contests & promotions
Facebook allows businesses to quickly &
economically reach a large audience.
American Airlines' Facebook page grew
from 2,600 -> 210,000 in 2 days with
their "Mystery Miles Journey" promotion.
Fans earned 100 to 100,000 miles by
entering their Aadvantage # on the
Page.
27. Tip #2) Celebrate loyal customers
What does the loyalty program of the future look like?
28.
29.
30. Go out of your way to provide an awesome
experience to “digital influencers”
You know, that person who mentions a restaurant
with great pasta and 400 ppl comment, “OMG! I ate
pasta once too!”
If you notice a customer updating Facebook or
Twitter about your product, respond to them,
thanking them for spreading the word
31. Tip #3) Give your business a human face
Sometimes the best way to show your
awesomeness, is by turning the spotlight
on your employees!
Empower them to give a little behind-the-
scenes scoop we wouldn’t normally know
about.
Needs to feel real and authentic.
32. Tip #4) Listen to what people are saying
Track key words such as: your brand’s name,
phrases that relate to your brand, like “slow
internet connection”
Facebook analytics show detailed info about
people who “Like” your Page, time of day for
most engagement, and more. New insight:
“what people are saying.”
If you have a global audience on Facebook,
target updates by geo and post in multiple
time zones & languages.
33. Tip #5) Stay timely, relevant, and funny!
VisitBritain’s objective: Use interest
around Royal Wedding to engage
prospective travelers on Facebook.
LoveUK Facebook Page posted
interesting & timely content about the
wedding & London.
Gained 127,546 new fans (doubled
their “likes”)
Page viewed by 1.3 million + people.
53. Mobile is one of the most disruptive & innovative areas, especially with geolocation.
Many services allow for mobile “deals”
Hundreds of millions of people using Facebook via mobile device
Important to design web site vs mobile site for explicit use case
54.
55.
56. And a few social media “Don’ts”
-- RSS feeds for content
-- Using a plain logo/image
-- Being overly promotional
-- “Like-gating”
-- Deleting negative feedback
57. Fostering innovation inside your company
*Empower employees to be creative -- good Ideas can come from anywhere!
*Hackathons – encourage people to get out of their comfort zone
*Allow employees of all levels to author blog posts/be featured
*Encourage experimentation. If you try 10 ideas, one will work!
*Adopt a “yes, and..” approach, rather than a “no” approach
*Forums to present open ideas
*Weekly all-hands Q&A
58. *Make special offers
*Celebrate your loyal customers
*Give businesses a human face
*Listen to what customers are saying
*Engage with prospects around timely events
*Get customer feedback
*Creates new purchase options
*Supplies alternative contact channel
*Shows customers behind the scenes
*Stay in touch with customers on the go
