If you look at the full spectrum of businesses - those getting ready to kick off, those with expansionist ambitions, but also the huge and prospering ones and, unfortunately, even those in decline, you will discover that the problems encountered, regardless of the scale or age of a particular business or sector, are repetitive. At the lowest common denominator, 5 types of curses seem to afflict businesses and the entrepreneurs.

1. BUSINESS
CURSES
THE 5

2. B U S I N E S S C U R S E S
5
What they are and
how to cure them

3. 01 T H E B R I L L I A N T
I D E A C U R S E

4. We all want success.
But too often we fall in
love with an idea too
early.

5. Take a step back, look at
your idea from your
customer perspective - is it
really that brilliant?
THE CURE
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6. 02T H E S A L E S C U R S E
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7. Business is NOT about selling.
Selling is the outcome of your activities.
If you are focusing on selling "any
product to any client" you are putting
yourself in position of a person who
desperately wants to "PUSH" a product
out of the door.
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8. Do not sell. Solve a problem! Bring a
solution to problems your customers
have, create value for them. They will
buy from you, they will "PULL" the
solution - your product.
Focus on customer's PULL, not your
PUSH.
THE CURE
www.rebelsagenda.com

9. A b u s i n e s s n o t e b o o k ,
t h a t i s s p e c i f i c a l l y
d e s i g n e d f o r
e n t r e p r e n e u r s a n d
p r o f e s s i o n a l s .
L e a r n M o r e H e r e
T h e r e i s a t o o l t h a t
c a n h e l p y o u r u n y o u r
b u s i n e s s
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10. THE SCALE
CURSE
03
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11. This one is tricky. Beware. Fixing
one customer's problem is not a good
business yet. You need to fix one
problem of many people.
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12. Your idea HAS TO BE SCALABLE.
Identify the problem you want to fix and
think - how many people are out there
with the same problem? Does it make
(business!) sense to fix it? Is it worth it?
THE CURE
www.rebelsagenda.com

13. THE
ONE SIZE FITS
ALL CURSE
04
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14. Do not try to sell
“everything to everyone”.
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15. Find a niche, be unique, adjust to
certain customer segment, to one
need. Not only will you became a
specialist in your area but it will also
be easier for you to do marketing (It
is easier to understand and target
one customer segment than many).
THE CURE
www.rebelsagenda.com

16. THE FUNDING
CURSE
05
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17. Really nasty curse. It usually comes
along with all previous curses: you
fall in love with an idea, start
pushing, being "salesy", with no real
solution to customers' problems and
then you come up with another idea -
get funding to save the day.
www.rebelsagenda.com

18. Do not apply for funding until you
have a real product-market fit and a
proof that the product is scalable.
THE CURE
www.rebelsagenda.com

19. www.rebelsagenda.com
GRAB YOUR BUSINESS
BY THE BALLS
ORGANIZE YOUR BUSINESS. BE EFFECTIVE.

20. www.rebelsagenda.com
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