Biztantra catalogue 2013

Ideas for tomorrow!

Business Management
Textbooks

CATALOG 2013-14

Indian Text Edition

Ideas for Tomorrow!

An Imprint of

Dear Readers,

Publisher’s Note

It is my privilege and honour to hand you over this new Catalog of Biztantra for the year 2014. As change is inevitable in
everything we do, change is credo for our company in this coming year.
This year we will be launching over 30 new textbooks for students in the MBA/BBA segment alone. Around 25 will be at
bookshelves by March. Also, we have prepared a small but compelling list of business/corporate books which are
already doing exceedingly well. Computer Applications in Management by Kavindra Singh, Cost Accounting by
Renu Bhatia, Stretegic Human Resource Management by Dr. C. Appa Rao, Marketing of Financial Services by Dr.
Dhananjay Bapat, Accounting for Managers by Dr. Meena Goyal, Marketing Research by Dr. P. Sathyapriya, Total
Quality Management by Dr. Gunmala Suri and Dr. Puja Chhabra Sharma.
It's these top notch author relationships, which make Biztantra a preferred publisher in India. At the point we have taken
these established names in their fields for authorship. We have also been betting heavily on new and upcoming authors
from across India. The books on the anvil include Research Methodology by S. John Manohar, Entrepreneurship and
Management by Dr.M.N. Hegde, Dr. S. Johnmanohar, and Prof. Bharthi Ganesh, Fundamentals of Management by
Dr. R.K. Yadav, The Business Law Book for Managers by Dr. Premvir Kapoor, Managerial Economics by Prashant
Kulkarni, Advanced Financial Management by Dr. U. M. Premlatha, etc.
Another feather in the cap is our Monthly Journal on Management Ideas - COMDEX TIMES, as it is emerging as a
highly readable management journal. A galaxy of corporate honchos and academicians continues to embellish our
covers, as we move from strength to strength. Interestingly, the management professors, teaching in even in the remote
corners of India, are sending their intellectual contributions in the form of articles. Thus, harnessing our initiative in the
form of Comdex Times, and making it reach new dimensions altogether.
At Biztantra, we are committed to deliver the best of content in all the emerging areas of management. Everytime you
adopt a Biztantra book, we are pleased to establish a valued association and glad to become an integral part in the
development of potential human resources.
Best regards,

Rahul Gupta
Publisher

Contents
New Releases
[
Management
[
Human
[ Resource Management
Marketing
[
Retail
[
Corporate Governance
[
Business Law
[
Business Ethics
[
Finance
[ & Accounting
MIS
[
Operations Management
[

1-9
10-11
12-16
17-23
24-25
26
27
28
29-31
31
32-34

Strategic Management
[
Managerial Economics/Logistics
[
Operations Management
[
Global
[ Trade/Summer Internship
Business Communication
[
Entrepreneurship/Corporate Book
[
Business Books
[
Dreamtech Press Management Textbooks
[
Complete Price List
[
Advertise in Comdex Times
[

34
35
36
37
38
39
40-41
42-44
45-47
48

New Releases

Cost Accounting
By Renu Bhatia

Just d
ase
Rele

Author’s Information
Mrs. Renu Bhatia, M.Com, M.Phil, MBA (Finance) & UGC (NET) Qualified has more than 10
years of rich and varied teaching experience of subjects like Financial Accounting, Cost &
Management Accounting, Financial Management, Security Analysis & Portfolio Management
and Statistics to the Management and Commerce students at undergraduate & post graduate
levels.

Table of Contents
Chapter 1: Cost Accounting, Chapter 2: Classification of Cost, Chapter 3: Material, Chapter 4:
Techniques of Material Control, Chapter 5: Labour Cost, Chapter 6: Overheads: Indirect
Material + Indirect Labour + Indirect Expenses, Chapter 7: Single Output/Unit Costing, Chapter
8: Job Batch & Contract Costing, Chapter 9: Process Costing, Chapter 10: Operating or Service
Costing, Chapter 11: Reconciliation of Cost & Financial Accounting, Chapter 12: Standard
Costing and Variance Analysis, Chapter 13: Budgetary Control, Chapter 14: Marginal Costing,
Chapter 15: Decision Making with Marginal Costing, Index
Just d
ase
Rele

ISBN: 978-93-5119-190-2
Pages: 720; Price: 495/-

Organizational Behaviour
By Dr. T. Raju & Dr. R. Prabhu

s
PPT ble
aila
Av

Dr. T. Raju with M.A in Personnel Management, M.Sc. in Psychology, M.B.A in Human Resourse
Management, M.Sc(Ag) in Soil Science and Ph. D in Soil Science [Nutritional management] was
with the Research Department of Coffee Board, Govt. of India, for 28 years in different
capacities.
Dr. R. Prabhu with a first class M.B.A, PG Diploma in Public relations and Ph. D in Management is
a university first rank holder in under graduation and started his career as a Senior Resource
Person at a five star hotel. Presently he is the Assistant Professor at the Department of Business
Administration at Government College of Arts for Men at Krishnagiri, Tamilnadu.

Table of Contents
Chapter 1: Organizational Behaviour – An Overview, Chapter 2: Individual Dimensions of
ISBN 978-93-5119-181-0
Organizational Behaviour, Chapter 3: Attitude and Behaviour, Chapter 4: Personality and
Pages: 452, Price: Rs. 395/Values, Chapter 5: Perception, Chapter 6: Learning, Chapter 7: Emotional Intelligence, Chapter
8: Leadership and Leadership Style, Chapter 9: Motivation, Chapter 10: Groups and Teams, Chapter 11: Organizational Culture,
Climate, Commitment, Development and Effectiveness, Chapter 12: Power, Politics and Impression Management, Chapter 13:
Conflicts Management and Negotiation, Chapter 14: Change and Change Management, Chapter 15: Communication and
Knowledge Management, Chapter 16: Stress and Stress Management, Glossary, Bibliography, Index
s
PPT ble
aila
Av

Accounting for Managers
By Dr. Meena Goyal

Just d
ase
Rele

Dr. Meena Goyal received her Ph.D. from Pune University. She has more than therteen years’
experience in teaching key management subjects. Currently, she is serving as a Professor at the
Indira School of Business Studies, Pune.

Table of Contents
Chapter 1: Introduction to Accounting for Managers, Chapter 2: Accounting Principles, Chapter
3: Accounting Equation, Chapter 4: Journal, Ledger and Trial Balance, Chapter 5: Balance Sheet
and Profit and Loss Statement, Chapter 6: Cash Flow Statement, Chapter 7: Cost Sheet,
Chapter 8: Inventory Valuation and Control, Chapter 9: Cost Volume Profit Analysis, Chapter 10:
Standard Costing (Variance Analysis), Chapter 11: Ratio Analysis, Chapter 12: Working Capital
Management, Chapter 13: Cash Budget, Chapter 14: Capital Budgeting, APPENDIX -1, APPENDIX
-2, APPENDIX -3, APPENDIX -4 Index

1

ISBN 978-93-5119-030-1
Pages: 386 Price: Rs. 395/-

New Releases
Marketing of Financial Services

Just d
se
elea
R

By Dr. Dhananjay Bapat

s
PPT ble
vaila
A

Prof. Dr. Dhananjay Bapat is an currently teaching at the National Institute of Bank Management
(NIBM), Pune, India. He holds a Ph. D. in Marketing from Sardar Patel University, Vallabh Vidyanagar,
Gujarat in the area of Brand Management. He conducts executive training programs at the NIBM for
national as well as international participants in the areas of Bank Marketing.

Table of Contents

ISBN: 978-93-5119-100-1
Pages: 352, Price: Rs.349/-

s
PPT ble
aila
Av

Chapter 1: Introduction of Financial Services Marketing, Chapter 2:The Marketing Environment,
Chapter 3: Strategic Marketing Planning, Chapter 4: Consumer and Organization Behavior, Chapter 5:
Marketing Research, Chapter 6: Market Segmentation, Chapter 7: Marketing Strategy for Financial
Services, Chapter 8: Product Management and New Product Development, Chapter 9: Pricing,
Chapter 10: Distribution Channels, Chapter 11: Advertising, Chapter 12: Sales Function in Financial
Services, Chapter 13: Building, Maintaining and Sustaining the Financial Services Brand, Chapter 14:
Marketing at Branches, Chapter 15: Marketing of Retail Banking Products, Chapter 16: Marketing for
Corporate Clients, Chapter 17: Bank Marketing in Rural Areas, Chapter 18: Customer Service in Banks,
Chapter 19: Financial Services Marketing Organizations, Chapter 20: Customer Relationship
Management, Index

Consumer Behaviour

Just d
ase
Rele

By Dr. Ajay Kumar & Dr. Kamal Singh

Dr. Ajay Kumar is a senior professor of management and marketing as well as Director at BLS Institute of
Technology Management, affiliated to GGS IP University, New Delhi.
Prof. Kamal Singh is currently working as Assistant Professor at BLS Group of Institutions, affiliated to
GGS IPU, Delhi. He had over 8 years of industry experience prior to joining academics.

Table of Contents
PART I: TEXT, Chapter 1: Consumer Behaviour and its Applications, Chapter 2: Consumer Behaviour and
Market Segmentation, Chapter 3: Environment Influence on Consumer Behaviour, Chapter 4:
Individual Determinants of Consumer Behaviour, Chapter 5: Consumer Decision Making, Chapter 6:
Behavioural Based Safety Management, Chapter 7: Consumer Protection Act, 1986, Chapter 8: Retail
Consumer and Outlet Selection Behaviour Pattern, Chapter 9: Customer Relationship Management
(CRM), Chapter 10: Misbehaviour of Customer and Marketing Activities, Chapter 11: Consumer
Loyalties Repeat Purchase Behaviour, Chapter 12: Introduction to Marketing Communications
Management, Chapter 13: Advertising and Campaign Planning, Chapter 14: Integrated Marketing
Communication, Chapter 15: E- Commerce an Effective Tool of Marketing Communication, Chapter 16:
Rural Buying, PART II: CASES & ARTICLES, Index

Marketing
Research
Dr. P. Sathyapriya

Just d
ase
Rele

ISBN 978-93-5119-182-7
Pages: 452, Price: Rs. 395/-

Marketing Research
By Dr. P. Sathyapriya


s
PPT ble
vaila
A

Dr. P. Sathyapriya is presently professor in Marketing and Strategy at ICFAI Business School
Hyderabad. Earlier she was Professor at Alliance School of Business, Alliance University, Bangalore.
She obtained her Masters in Business Administration and Doctorate from Coimbatore Institute of
Management and Technology in the area of Marketing. She is an alumnus of the prestigious Faculty
Development Programme from IIM Ahmedabad. She has about nine years of academic experience,
teaching marketing courses. An ardent researcher, She has published notable research papers in
national and international conferences and seminars.

Table of Contents

ISBN 978-93-5004-332-5

Chapter 1: Marketing Research, Chapter 2: Marketing Research Process, Chapter 3: Research Design,
Chapter 4: Sampling Design, Chapter 5: Data Collection Methods, Chapter 6: Measurement Scaling,
Chapter 7: Field Work and Data Preparation, Chapter 8: Introduction to SPSS, Chapter 9: Basic Data
Analysis, Basic Data Analysis Chapter 10: Establishing Hypothesis and Testing, Chapter 11: Determining
Association among Variables, Chapter 12: Determining Dependent Independent Relationship, Chapter
13: Decision Making Models, Chapter 14: Data Reduction Techniques, Chapter 14: Brand Positioning
Methods

2

New Releases
s
PPT ble
aila
Av

Strategic Human Resource Management
By Dr. C. Appa Rao

Dr. C. Appa Rao is currently Professor in GITAM Institute of Management, GITAM University,
where he has been teaching strategic human resource management to MBA and MHRM
students. Prior to joining GITAM University, he worked as Director (Personal) and I/C CMD of a
Public Sector Enterprise. Professor Rao holds two postgraduate degrees – one in Business
Administration and the other in English – and a doctoral degree from Andhra University.
Professor Rao has authored several books including Strategic Management and Business Policy,
Organizational Behaviour and Performance Management.

Just d
ase
Rele

Strategic
Human Resource
Management

Table of Contents
Chapter 1: Transformation of Personnel Function, Chapter 2: Introduction to Strategic Human
Resource Management, Chapter 3: Human Capital, Chapter 4: An Investment Perspective of
Human Resources, Chapter 5: Human Resource Environment, Chapter 6: Concept of Strategy
and Types of Strategies Chapter 7: HR Strategy and its Components, Chapter 8: Integration of HR
Strategy with Organizational Strategies, Chapter 9: Human Resources as a Source of
Competitive Advantage, Chapter 10: HR’s Role as a Strategic Partner, Chapter 11: Design and
Redesign of Work Systems, Chapter 12: Strategic Human Resource Planning, Chapter 13:
Strategic Recruitment and Selection, Chapter 14: Succession Planning and Management,
Chapter 15: Strategic Training and Development, Chapter 16: A Learning Organization, Chapter
17: Performance Management, Chapter 18: Strategic Compensation Management, Chapter 19:
Strategic Industrial Relations, Chapter 20: Separation, Chapter 21: Knowledge Management,
Chapter 22: HR Evaluation and HR Audit, Chapter 23: HR Outsourcing, Chapter 24: Global Human
Resource Management, Chapter 25: High Performance Work Practices, Chapter 26: Employee
Engagement

Just d
ase
Rele

Dr. C. Appa Rao

ISBN: 978-93-5004-329-5

Performance Management
By Dr. C. Appa Rao

s
PPT ble
aila
Av

Salient Features
Performance Management covers the fundamentals concepts in Performance apprisal with
the contemporary issues in HR from an Indian perspective. It helps you familiarize with the
concepts, you need to understand, to plan and implement HR programs. This hands-on guide
with real life Indian examples makes you understand and utilize various HR concepts and
tools to identify and fulfill the company needs.

Dr. C. Appa Rao is a distinguished professor of management in the Institute of Management,
GITAM University. He has done Master of Business Administration and Masters in English
Literature and also holds a Doctoral degree from Andhra University. He joined GITAM
University after an intensive exposure at various corporate offices for many years. Prior to
joining this University, he worked as Director (Personnel) and I/C CMD of a Public Sector
Enterprise.

ISBN: 978-93-5004-289-2

Dr. Rao has authored several books including Strategic Management and Business Policy,
Organizational Behaviour, Strategic Human Resource Management and Human Resource
Development.

Table of Contents
PART ONE: Fundamentals of Performance Management, Chapter 1: Introduction to Performance Management Chapter 2: Defining and
Measuring Performance, Chapter 3: Historical Perspective of Performance Management, Chapter 4: Goal Setting Theory and Expectancy
Theory, Chapter 5: Performance Management Model and System, PART TWO: Performance Management Process-I, Chapter 6:
Performance Planning, Chapter 7: Performance Standards, Chapter 8: Key Performance Areas and Key Result Areas, Chapter 9: Competence
and Competency Mapping, Chapter 10: Performance Execution and Monitoring, PART THREE: Performance Management Process-II
Chapter 11: Performance Appraisal, Chapter 12: 360-Degree Apraisal, Chapter 13: Performance Review and Feedback, Chapter 14: Employee
Development through Performance Management, Chapter 15: Coaching, Counseling and Mentoring, PART FOUR: Team and Organizational
Performance Management, CHAPTER 16: Performance Related Pay, Chapter 17: Managing Team Performance, Chapter 18: High
Performance Work Teams, Chapter 19: Balanced Scorecard, Chapter 20: Integrated Performance and Concept of Maturity Alignment, PART
FIVE: Case Studies, Index

3

New Releases

Working Capital Management
s
PPT ble
vaila
A

By G. V. Satya Shekhar, Ph. D.

Just d
ase
Rele

Salient Features

ISBN 978-93-5004-240-3

The primary purpose of this text is to enlighten and elaborate the concepts in working
capital management. A corporate or business entity needs capital for its formation and
development. ‘Working capital’ is the part of capital structure of the organization.
Working capital measures how much in liquid assets a company has available to build its
business. The number can be positive or negative, depending on how much debt the
company is carrying. In general, companies that have a lot of working capital will be more
successful since they can expand and improve their operations. This indicates a number of
different items and its management is difficult since these are often linked. Hence altering
one item may impact adversely upon other areas of the business. For example, an increase
in the level of stock will see a fall in storage costs and reduce the danger of goods
becoming obsolete. It will also reduce the level of resources that an organization has tied
up in stock. This book focuses on how companies invest in working capital and how they
raise the money to pay for these investments.


Dr.G.V.Satya Sekhar, M.Com, MBA, M. Phil, Ph. D., Asst. Professor, Department of Finance, GITAM Institute of Management, GITAM
University, Visakhapatnam, has 17 years of teaching and research experience at Post Graduate level.

Table of Contents
Chapter 1: Introduction, Chapter 2: Operating Cycle & Estimation of Working Capital, Chapter 3: Cash Management, Chapter 4:
Marketable Securities/ Money Market Instruments, Chapter 5: Management of Receivables, Chapter 6: Inventory Management,
Chapter 7: Ratio Analysis for Working Capital, Chapter 8: Liquidity & Government Policy, Chapter 9: Letters of Credit, Chapter 10 :
Dividend Policy & Working Capital, Chapter 11: Logistics Management, Chapter 12: Factoring in Small and Medium Enterprises,
Glossary, Index

Just d
ase
Rele

Total Quality Management
By Dr. Puja Chhabra Sharma
& Dr. Gunmala Suri

s
PPT ble
vaila
A

Salient Features
This book specifically caters to the requirement of MBA students in every major University
throughout India. The chapters have been arranged in a logical manner to facilitate easy
comprehension. The book follows a balanced approach with exclusive focus on the TQM
syllabi of various Indian university, making it a required text book on TQM.

Authors’ Information
Dr. Gunmala Suri is Reader at Univesity Business School, Panjab University, Chandigarh.
She has been Teaching TQM, Quantitive Methods, IT & Operations Management, for over
15 Years to Students of MBA & M.Com Classes.
Dr. Puja Chhabra is teaching management students at the Ansal Institute of Technology,
Gurgaon. She has earned masters in Commerce & Human Resource Management from St.
John's College, Agra & Jamna Lal Bajaj Institute of Management, Mumbai, respectively and
was awarded Ph. D in Quality Management from CCS University, Meerut.

Table of Contents

ISBN 978-93-5004-317-2

Chapter 1: Introduction, Chapter 2: TQM Road Map, Chapter 3 : Quality Grurus, Chapter 4: Cost of Quality, Chapter 5: Quality
Leadership, Chapter 6: TQM Implementation, Chapter 7: Creating Quality Culture, Chapter 8: Customer Focus & Satisfaction,
Chapter 9: TQM & Quality Improvement, Chapter 10: Quality Control and Problem Solving: Tools & Techniques, Chapter 11 : Business
Process Re-engineering (BPR), Chapter 12: Six Sigma, Chapter 13: Quality Function Deployment (QFD), Chapter 14: Value
Engineering and Value Analysis, Chapter 15: Total Productive Maintenance, Chapter 16: Quality Management Systems, Chapter 17:
Quality System Audit , Chapter 18: Environment Management System and Total Quality Control, Chapter 19: Human Resource
Development and Quality Circles, Chapter 20: Quality Awards,
Index

4

New Releases
Just d
ase
Rele

Computer Applications in Management
By Kavindra Kumar Singh

s
PPT ble
vaila
A

Kavindra Kumar Singh is Assistant Professor of School of Computer and System Sciences at
Jaipur National University (JNU), Jaipur. He holds his MCA, M.Sc. in Physics (Electronics), B.Sc.
in Mathematics, and O-Level.
He has taught at Rai Foundation, College of Computing and Applied Sciences, DBS, Guru Gram
Aeronautical Engineering College, and IILM. He has taught courses in computer applications,
computer networking, operating system, spreadsheet modeling and data visualization, C,
C++, visual basic, operation engine, MIS, e-commerce, software engineering, and many more.
Over the years, his teaching has been concentrated in the areas of computer science,
information technology, and operations management. He has won the award for teaching
excellence and best researcher awards at Delhi Business School, Delhi.

Table of Contents

ISBN: 978-93-5004-330-1

s
PPT ble
ila
Ava

Chapter 1: Introduction, Chapter 2: Classification of Computer, Chapter 3: Computer Basics
Organisation, Chapter 4: Algorithm and Flowchart, Chapter 5: Binary Arithmetic, Chapter 6:
Concept of Information and Data Processing, Chapter 7: Computer Memory, Chapter 8:
Processor, Chapter 9: Computer Languages, Chapter 10: Computer Software, Chapter 11:
Operating System, Chapter 12: The Internet, Chapter 13: Data Communication and Computer
Networks, Chapter 14: Multimedia, Chapter 15: Computer Virus and Antivirus, Chapter 16:
Database System, Chapter 17: Artificial Intelligence, Chapter 18: Ms-dos, Chapter 19: Tally and
ERP, Chapter 20: Emerging Trends of IT, Index

The Impact of E-Marketing on E- Buyer Behaviour
Dr. Bijal Zaveri Amin

Just d
ase
Rele

Salient Features
The book is combination of Consumer behaviour and shopping in electronic era. It is USP of the
Book. Very rare books so far have been found out in this area. The purpose of this book is to share
practical, relevant, and effective e-marketing optimization tips for online store. The objective of
this book is to assist the readers to understand the theory and introduce them to the vast scope of
Modern Marketing discipline. The book begins with the development of the Internet to the latest
emerging concept and consumer behaviour in virtual environment.

Dr. Bijal Zaveri Amin is Director of Parul Institute of Engineering and Technology (MBA
Programme), affiliated to Gujarat Technological University, Ahmedabad. She has 8 years of
teaching and 1 year of Industry experience. She currently teaches Marketing management
programmes at Parul Institute of Engineering and Technology (MBA Programme). She is working
as a visiting faculty at M S University, Baroda Post Graduate Programme. She did her Ph.D from M
S University Baroda in the area of Online Marketing. Her research Interest includes Marketing,
Advertisement, Communication and E-commerce. Her paper has been published at Osmania
University (Organized by Virginia Tech) on Cyber Branding Published By Excel Publication, MICA
International Journal, book review in IIM Indore National Journal other one paper has been
published at Shree Ram Group of Colleges (Delhi) Published by Tata McGrraw Hill, and Paper on
Innovation Adoption of Internet Banking published by MICA in joint collaboration with Tata Mc
graw Hill. She has presented various papers in 25 International and National Conferences and
attended various workshops.

E-Buyer

ISBN 978-93-5004-320-2
Pages: 400; Price: Rs. 449/-

Table of Contents
PART I: TEXT, Chapter 1: Marketing Perspective in the Internet Age: E-marketing, Chapter 2: E-marekting-mix: Marketing Mix In Internet Era,
Chapter 3: The E-consumer Perspective: Topology of E-buyers and Adoption Process in Electronic Environment, Chapter 4: E-buyer
Behaviour in Electronic Environment, Chapter 5: E-buying and Online Customer Experience, Chapter 6: “E-branding”: Branding In Electronic
Era, PART II: CASES, Case 1: Amazon.com: Case of Virtual Book Store, Case 2: Facing the Virtual Identity: Facebook, Case 3: mVine Ltd: New
Digital Music Label from Conception to Launch, Case 4: Airline Websites: The Artfly Case, Case 5: Boo.com: Dotcom Failure Story, Case 6:
Lastminute.com: B2C E-commerce, Bibliography, Glossary, Index

5

New Releases
Just
ed
Releas

Human Resource Management
By Debashish Sengupta, Ph. D.

le

ailab

s Av
PPT

Salient Features
This authoritative text appeals to management students in search of excellence,
practicing managers and HRM professionals who require a thorough grasp of the field’s
essential functional areas as well as emerging trends. Drawing on their extensive
experience teaching abroad, the author introduces The New Brand Ambassadors issue in
the first chapter and provide ongoing discussion throughout the text. Instructors can
discuss and revisit strategic HRM, ethics, utility (cost/benefit analysis), plus productivity
and quality at any point. The high quality text reveals the path to managing human
resource with a fair grip on the issues and imperatives for achieving effectiveness.


ISBN 978-93-5004-319-6

Dr. Debashish Sengupta is a Ph.D. and specializes in Talent Management, Strategic
Human resource Management and Training & Development. He has more than a decade’s
academic and corporate experience. He has authored three books titled 'You Can Beat
Your Stress', ‘Floriculture Marketing in India' and ‘Employee Engagement’. He is an avid
researcher and has authored 63 research articles till now, published in various National
and International publications. He occasionally writes columns for reputed business
dailies like The Hindu 'Business Line' and for leading business magazines like 'Outlook
Business'.

Table of Contents
PART I-TEXT, Chapter 1: The New Brand Ambassadors, Chapter 2: The New Age HRM, Chapter 3: Human Resource Planning, Chapter
4: Job Analysis, Chapter 5: Recruitment, Chapter 6: Selection, Chapter 7: Reliability & Validity in Selection, Chapter 8: Performance
Management Systems, Chapter 9: Competency Based Performance Management, Chapter 10: Learning Process & Trainers, Chapter
11: Employee Training & Development, Chapter 12: Compensation & Benefits, Chapter 13: Performance-based Compensation,
Chapter 14: Workplace Health & Safety, Chapter 15: Industrial Relations, Chapter 16: Women Workforce & HR, Chapter 17: Human
Resource Automation, Audit & Accounting, Chapter 18: Social Media Applications in Managing Human Resources, Chapter 19: Talent
Management, Chapter 20: Employee Engagement, PART II Cases: 1 to 21 Business Cases, PART III Comprehensive Case Studies: 22
to 24, Index

Testimonials ...
“We are in an age where proliferation of technology has reached overwhelming proportions in the workplace. With social media, online
content, and electronic backbones for core business functions such as marketing, corporate collaboration and trans-organization
knowledge sharing, it has become akin to distraction at the workplace. At such times, Human Resource Management is far more critical
than it has ever been before. Harnessing the power of human capital in an organization is not only a challenge for HR Professionals
today, it is also a key determinant for the success of an organization. With Dr. Debashish's deep understanding of the subject, I am
certain that the insights brought out in this book will make the seemingly insurmountable challenge of effective human resource
management, an easy possibility.”
Buddhadeb Das Gupta,
Chief Operating Officer (COO), Nous Infosystems, Bangalore (www.nousinfosystems.com)
“In a tailor-made book for students, Sengupta has captured the essence of the HR profession in India today. The author gives us a
seamless insight into contemporary issues like social networking, employee engagement and women in the workforce. Going beyond
the theoretical, he delivers his message through a series of real-life case studies, which enhances comprehension.”
K. G. Umesh, Head-Human Resources, The Himalaya Drug Company, Bangalore
“.......HRD is the talk of the day in the world of Management. Prof. Debashish by his first hand experience as a practitioner has combined
it with his academic flavour and has really produced a 'masterpiece' on the subject that would delight the student as well the
manager....”
Dr. J. Sadakkadulla, Principal, Reserve Bank Staff College, Chennai
“Dr Debashish Sengupta has yet again written elegantly on the current issues in HRM. He brings out newer concepts like New Age HRM
model remarkably well. Reliability coefficient calculation puts in objectivity in a hitherto abstract area. Matrices to map functional and
behavioral competency refine objectivity in evaluating employees. Various components of compensation package are clearly outlined.
I strongly recommend this book to everyone interested in contemporary issues of HRM.”
Dr. Anil Kumar Mulpur, Chief Cardiothoracic,
Surgeon, Vice President 5d Clinical Director,
6
Narayana Hrudayalaya, Hospitals, Hyderabad

New Releases

Mergers & Acquisitions

le

ailab

s Av
PPT

By Prof. Jay M Desai & Prof. Nisarg A Joshi

Just
ed
Releas

Salient Features
This book specifically caters to the requirement of MBA (Finance) students in every major
University throughout India. The chapters have been arranged in a logical manner to
facilitate easy comprehension. The book follows a balanced approach with exclusive
focus on the MBA (finance) syllabus making it a required text book for Mergers &
Acquisitions. The book includes numerous application oriented problems with solutions
to ease understanding of the material. Extra practice problems help in better preparation
for the subject. The book has been updated with the latest amendments in law. Relevant
case laws are mentioned in appropriate sections throughout the book

Nisarg Joshi is currently Assistant Professor at Ahmedabad Institute of Technology. He
has rich experience of over 10 years. His teaching area include; Economics for Managers
(EFM), Quantitative Analysis (QA) , Operation Research (OR), Financial Mgnt. (FM) , New
Enterprise & Innovation Management (NEIM), Corporate Tax Planning(CTP), Corporate
Restructuring (CR), and International Finance (IF).
Prof. Jay Mahesh Desai is presently Professor & Head, Department of Management
ISBN: 978-93-5004-316-5
Studies, Ahmedabad Institute of Technology. He is a Post Graduate in Management from
Pages: 592; Price: 449/Gujarat University. He has a rich experience of industry, consultancy and teaching. During
his tenure with industry, he was employed in the area of equity and economic research. He has worked as research analyst and head
of equity research with leading financial institution.

Table of Contents
Chapter 1: Introduction to Corporate Restructuring, Chapter 2: Mergers & Acquisitions, Chapter 3 : Theories of Merger, Chapter 4:
Takeover & Defense Tactics, Chapter 5: Accounting for Mergers & Acquisition, Chapter 6: Laws for Mergers & Acquisition, Chapter
7: Framework for Takeovers in India, Chapter 8: Clauses for Listing Agreements of NSE & BSE, Chapter 9: Securities and Exchange
Board of India Guidelines, 2003, Chapter 10: Valuation of Target Companies Final, Chapter 11 : Divestiture and Equity Carve Outs,
Chapter 12: Financial Restructuring, Chapter 13: Strategic Alliances, Chapter 14: Joint Ventures, Chapter 15: Employee Stock
Ownership Plan, Chapter 16: Leveraged Buy Out, Chapter 17: Cross Border M&A, Chapter 18: Financing Mergers & Acquisitions,
Chapter 19: Due Diligence, Chapter 20: Case Studies, Bibliography, Glossary, Index

Testimonials ...
“The splendor of this book is that Prof. Nisarg A Joshi and Prof. Jay M Desai have excellently and fruitfully brought all on merger,
acquisitions and corporate restructuring under a single compilation. These issues all being related, enhance the productivity when
presented together. They have discussed in great detail about alternative modes, key factors, comparative analysis between two
options citing their history and case studies. Various issues of mergers etc. have been neatly dealt with in this book, wherein it can
be remarkable for businessmen & professionals. The case studies given in the chapters are “Bang on Target” and helps readers to
co-relate theories with practical application.”
Gyan Pipara, Director, State Bank of Travancore, Chairman, Audit Committee
“This book on Mergers and Acquisitions provides the requisite explanations regarding the subject, intended goal and purpose.
Each chapter is explicitly written including study guides, supplementary material, examples, case studies, numericals, chapter
summaries, review questions and references.
With a very good readability of the text, the technical terms relating to mergers and acquisitions have been well defined. I
congratulate authors Prof. Nisarg A Joshi and Prof. Jai M Desai for the comprehensive and tacit coverage of the facets of Mergers
and Acquisitions.”
CA. Uday Ranpara, Partner Zinzuwadia & Co., Ahmedabad
“'Mergers and Acquisitions' is an excellent outcome of the efforts taken by the authors to improve and master our understanding
of theoretical concepts and practical issues of mergers and acquisitions. The comprehensive coverage of complex legal aspects of
Acquisitions in India makes the book a 'must read' for not only the finance students but also the corporate professionals. In all, it is
an outstanding text to study Mergers and Acquisitions.”
Dr. Meena Goyal, Professor, Indira School of Business Studies, Pune.

7

New Releases

Retail Store Operations
By Vishal Agarwal
Salient Features

kind xt
of its
te
First , leading
ia
dy
in Ind the stu
in
tail
on re

This book on Retail Store Operations is designed to meet need of all categories of readers,
particularly, students of management and commerce. It provides an in-depth coverage of store
concepts, day-to-day activities, practical aspects of operations and managing the system, starting
with store opening and ends with store closing. This book is based on my personal experience at
retail industry during my service and interaction with retail companies. The entire text is divided
into 16 chapters. The body of the text contains photos, tables, and graphs, presenting the
information and relationships in a visually appealing manner. The text also provides case studies
with examples.

Vishal Agarwal is a practitioner and Professor of Marketing (formerly associated with G.L. Bajaj
Institute of Technology and Management, Greater Noida, Asia-Pacific Institute of Management,
Pages 408, Price: Rs. 349/New Delhi, and BLS Institute of Management, Ghaziabad), and has an experience of more than 10
ISBN 978-81-7722-516-7
years in teaching and industry. His teaching areas include: Retail Management, Marketing
Management and Consumer Behaviour at Post-graduate level. He has already authored and edited a book on 'Scope & Challenges of Rural
Marketing in India'. He is a prominent Retail Management Guru and his knowledge and skills have been widely acclaimed. He has also written
many articles and research papers in leading journals. Presently, he is Managing Director of Vikhyaat Mercantile Pvt. Ltd. (Distributor and
marketer of consumer goods, chemicals and agroproducts).

Table of Contents
PART I: Introduction to Retail and Store, Chapter 1: Introduction to Retail, Chapter 2: Introduction to Store, Chapter 3: Store Opening and
Closing, Chapter 4: Annual Business Plan, PART II: Front Operations and Merchandizing, Chapter 5: Store Employees and Services, Chapter
6: Store Reading, Chapter 7: Customer in Store, Chapter 8: Retail Front End Operations, PART III: Stock Management, Chapter 9: Distribution
Center Operations, Chapter 10: Goods Handling in Store, Chapter 11: Merchandize Handling, PART IV: Administrative and Employee
Management, Chapter 12: Store Administration, Chapter 13: Store HR Policies, PART V: Security Management, Chapter 14: Store Security,
Chapter 15: Pilferage and Shoplifting, PART VI: CASES, Glossary, Index

Introduction to Management
By Vijay Pithadia, Ph. D.

s
PPT ble
ila
Ava

Salient Features
This book titled 'Introduction to Management' is an ideal text book for students studying
management for the first time, whether at undergraduate or graduate programs, covering all of
the functional areas and processes of management i.e., Planning, Organizing, Staffing, Directing
and Controlling etc. It provides a framework for students to understand the inter-relatedness of
the different aspects of management and how they robust as one in the business organization.
The primary objective of this book is to present prologue to the theory and practice of
management and it is a base for a number of important undergraduate or graduate studies in
India. A lot of credentials substantiate the educational worth of the content. All the presented
methods, examples and cases are truthful and were momentarily accessible.

Dr. Vijay Pithadia cleared 13 years of teaching experience in three states Uttar Pradesh Tamil
Nadu & Gujarat, and 6 years of Industry experience in the Electronics Engineering & Managerial
areas during 1990 to 1997. He obtained his Electronics Engineering qualification (CPST) from
INTRIN, Master of Commerce (Business) from Department of Commerce and Business
Administration, Saurashtra University – Rajkot. He cleared MBA (HRM) from Alagappa
University with first class marks and Doctorate in Management from Department of Business
Management, Saurashtra University, Rajkot. Presently Dr. Vijay Pithadia is working as Director
at Shri H. D. Gardi MBA College – Nyara, Rajkot.

Table of Contents

ISBN 978-93-5004-249-6
Pages: 424 Price: Rs. 349/-

Chapter 1: Introduction to Management and Organizations, Chapter 2: History of Management, Chapter 3: Organizational Design and
Structure, Chapter 4: Organizational Culture and Environment,: Chapter 5: Social responsibility and Managerial Ethics, Chapter 6:
Introduction to Marketing Management, Chapter 7: Introduction to Financial Management, Chapter 8: Introduction to Human Resource
Management, Chapter 9: Introduction to Production Management, Chapter 10: Introduction to Strategic Management, Bibliography, Index

8

New Releases
s
PPT ble
ila
Ava

Direct Taxation
(A. Y. 2013-14)

By Meena Goyal, Ph.D.

Just d
ase
Rele

Salient Features
This book specifically caters to the requirement of MBA (Finance) students in the 3rd
semester. The chapters have been arranged in a logical manner to facilitate easy
comprehension. The book is following a balanced approach - which focuses exclusively
on the MBA (finance) syllabus of Direct Taxation (as a Text Book). The book also contains
application oriented problems without being a reference book. It also contains the
knowledge of the practical aspects of the corporate world, essential for a finance
student. The book is updated with the latest amendments in the Finance Act, 2013-14. The
relevant case laws are also mentioned in the book.


Pages: 359, Price Rs. 395/ISBN 978-81-7722-127-5

Table of Contents

Dr. Meena Goyal, Ph. D. from Pune University, has more than a decade’s experience in teaching
Financial Accounting, Management Accounting, Financial Management and Security Analysis
and Portfolio Management at Post Graduate Level. She is serving as a Professor in Indira School
of Business Studies, Pune. She has been a visiting faculty for core subjects of Finance at Maeer's
MITCOM, ICFAI Business School, Dhole Patil Education Society's Institute of Management,
Wigan and Leigh College, Matrix, Singhad Business School, International School of Corporate
Management, International School of Management Research, Pune University, Indira Group of
Institutes. She is active in corporate consultancy in areas of project financing and financial
decision making. She is an author of the web page 'Financial Tabloid' in web magazine of
'Expressions' published by ISBS.

PART I: TEXT, Chapter 1: Basic Concepts and Tax Rates, Chapter 2: Residential Status (a) Resident, (b) Resident-Not Ordinary
resident, (c) Non-Resident, Chapter 3: Agricultural Income and exempted Income (a) Basics, (b) Taxing Agricultural income, (c)
Agricultural Income and Business Income, (d) Exempted Incomes, Chapter 4: Income from Salary (a) Basics, (b) Gratuity, (c) Leave
encashment, (d) Pension, (e) Allowances, (f) Perquisites, (g) Provident Fund, (h) Deductions, Chapter 5: Income from House
Property (a) Basics, (b) Self occupied property, (c) Deemed to be Let Out Property, (d) Let out property, (e) Deductions, Chapter 6:
Profits and Gains from Business of Profession (a) Basics, (b) Permissible expenses and incomes, (c) Non- Permissible expenses and
incomes, (d) Maintenance of books of accounts, (e) Tax audit, (f) Computation of income on presumptive basis, Chapter 7: Capital
Gains, (a) Basics, (b) Long term and short term capital gain, (c) Indexation, (d) Period of holding, (e) Exemption from Capital Gain,
Chapter 8: Income from Other Sources, (a) Basics, (b) Gift, (c) Winning of lotteries, crosswords and puzzles, (d) Family pension, (e)
Other sources, Chapter 9: Clubbing of Income (a) Basics, (b) Remuneration to spouse from a concern in which the assessee has
substantial interest, (c) Income from asset transferred to spouse, (d)Assets transferred to AOP (Association of persons) or other
person for the benefit of spouse (e) Income from asset transferred to son's wife, (f) Transfer to AOP or other person for the benefit
of son's wife (g) Income of minor child, (h) Exceptions, Chapter 10: Set off, or Carry Forward and Set off of Losses (a) Intra head
adjustment, (b) Inter head adjustment, Chapter 11: Deductions under Chapter VIA and Relief, Chapter 12: Tax Deducted and
Collected at Source, Chapter 13: Returns of Income and PAN, Chapter 14: Advance Tax and Interest, Chapter 15: Taxation of
Individuals HUF and Firms, Chapter 16: Introduction to Wealth Tax, Chapter 17: Tax Planning, PART II : CASE LAWS, Appendix 1,
Appendix 2, Index

Testimonials ...
“I have recently come across this book written by Dr. Meena Goyal on Direct Taxation. The language used in the book is very
simple, understandable and clears the complicated tax provision with related examples. This book is an excellent resource
for students of MBA, CA and ICWA course. It provides them with a good understanding of the subject as well as a self-study text for
their exams.”
Prof. Suneel Kelkar
FCA, CFP, MBS (Finance), Director, Indira College of Business Management, Pune
“Rarely will one find a book like ‘Direct Taxation’ by Dr. Goyal that covers such a complex topic written in an easy to follow language
along with ample solved problems. I cannot think of any other way that could make studying Direct Taxation any easier. Great work
and a must have book!”
R. T. Goel
FCA (Fellow Chartered Accountant)
Chief Financial Officer & Company Secretary,
Premium Transmission Limited, Pune

9

Management
e
usiv
Excl ion by
ut
ib
Distr s Group
Ti m e

Essence of Good Management
By K.R. Kim

the
d as
Rate usiness r
st b the yea
be of
book

Salient Features
Essence of Good Management is a path breaking work distilling the 40 years experience of one of
India’s most successful CEOs. The book is written in an unconventional way by cutting jargons so that
managers, CEO’s, and students can grasp things quickly. Ranging from issues like Competitiveness,
Employee Management and Innovation to Intelligence based marketing, corporate culture and
ambidextrous management, the author talks about a variety of issues facing managers in India and
abroad. Filled with over 60 illustrations and diagrams, K R Kim shares his strategies of success for the
future.


Pages: 272, Price: Rs. 549/ISBN 978-93-5004-008-9

Table of Contents

K.R. Kim is a Law graduate from Seoul National University. Before joining LG he served in the Korean
Army for three years. During his tenure for over 34 years with LG, he served at esteemed positions of
President and that of a Managing Director. As head of LG Electronics India, he had built the South
Korean brand from scratch to a $2-billion organization in one decade flat. He was also the ViceChairman and CEO of Videocon Industries Ltd, one of the biggest consumer conglomerates in India.
Presently, he is Vice-Chairman of ONICRA. He has also been awarded for Excellence in Corporate
Leadership and Entrepreneurial Spirit, established by CNBC – TV 18, by Dr. Manmohan Singh,
Honourable Prime Minister of India.

Chapter 1: Competitiveness, Chapter 2: Global Citizen, Chapter 3: Corporate Culture, Chapter 4: Investment Management, Chapter 5: Quality
Management, Chapter 6: Fun Management, Chapter 7: Innovation Management, Chapter 8: Smart Management, Chapter 9: Intelligent
Marketing, Chapter 10: Unique Experience in India, Chapter 11: Small Suggestions for India to be Better-off, Chapter 12 : Ambidextrous
Management

Cases in Management
(Indian & International Perspective)
By Vimi Jham, Ph.D., Bindu Gupta, Ph.D.
& Poonam Garg, Ph.D.
Dr. Vimi Jham (IMT Ghaziabad) received her Ph.D in the area of Relationship Marketing
through Doctrate in Business Administration under AIMA AMU program, India. She has
received awards in case writing competitions and undergone a training workshop in case writing
with Richard Ivey school of Business, Toronto, Canada. She has addressed national and
international conferences in India, USA and Canada.
Dr. Bindu Gupta (IMT Ghaziabad) is Ph.D. in Psychology with specialization in Organizational
Behavior from Indian Institute of Technology Kanpur, India. She has nearly ten years of post
Ph.D. work experience in academics.
Dr. Poonam Garg (IMT Ghaziabad), a CCNA Instructor and MCA, received her Ph.D. in
Cryptology from Banasthali Vidyapeeth, Rajasthan, India. She has more than eighteen years of
experience in teaching, research and consulting. She also has to her credit many MDPs,
published papers and international conferences.

Table of Contents


STRATEGY: Case 1. A Telephone Call for Weld Trade Company Ltd., Case 2. Red Robin Gourmet Burgers, Inc., Case 3. Telekon
Electronics, Case 4. HLL and BBLIL Merger, Case 5. Competition for Holding The 2010 World Cup, Case 6. Entrepreneurial Leadership and
National and Global Economic Development, Case 7. Environmental Cost Impact of Plastic Bags, Case 8. To Sign or Not To Sign, Case 9. A
Case Study of Modern Locational Problems, Case 10. The Case of Tunisia, MARKETING: Case 11. A Family-Oriented Business, Case 12.
A Successful Pistol Story of HS- Produkt Ltd., Case 13. Contract Farming, Case 14. Cidade De Goa – Beach Resort, Case 15. Shareking’s
Foray into Retailing, Case 16. International Marketing of Educational Services, Case 17. Customer Retention Through CRM, Case 18. WalMart, Case 19. Tata Nano: Is Small Always Beautiful?, OB/HRM: Case 20. Law of The Garbage Truck, Case 21. Uttampur Eye Hospital,
Case 22. Dexter BPO, Case 23. The life and Travails of an Educational Entrepreneur, Case 24. NABR: A Small Maquiladora With High
Expectations, Case 25. Leadership and Learning for Organizational Development and Transformative Change, Case 26. A Successful Joint
Venture in Liquid Gold Industry: Goldie, Case 27. Successful Change Story of Yellow Auto Company, Case 28. (A case study discussion of
Performance Appraisal of Sales People), FINANCE: Case 29. Demerging for Shareholders’ Sake: The Case of Bajaj Auto Ltd., Case 30.
Atlas Ice Cream CASE, Capacity Issues, Just in Time, Profitability and Decision-Making, Case 31. Property Company Valuation and
Strategic Purposes, Case 32. Shankar’s International Dolls Museum, OPERATIONS/IT: Case 33. Traffic Congestion in Delhi (A Creative
Problem solving Approach), Case 34. Tata Motors, Case 35. Ceat Tyres–A Case of Business Intelligence Application Deployment, Case 36.
Measuring Clientele’s Reactions to Waiting

10

Management

Management Principles & Guidelines
By Thomas N. Duening, Ph.D. & John Ivancevich, Ph.D.
Salient Features
l
Management Focus on Ethics, Technology, Careers, and Diversity throughout the text gives emphasis on
these areas.
l Vignettes begin each chapter with a case study, taken from the headlines, to illustrate the main
Opening
concepts at play within the chapter.
l Moments placed strategically throughout the text provide students additional information on
Learning
select topics.
l
Each chapter begins with an outline and key terms along with learning objectives. All key terms annotated
in the margins. Each chapter ends with management summary and review and discussion questions.
l exercise and experiential exercise at the end of every chapter.
Internet
l
The supplement package includes an Instructor’s Manual, an ExamView Test Bank with over 1,700
questions and over 400 slides.


Thomas N. Duening, Ph.D., Arizona State University, is Director of Entrepreneurial Programs at the Ira A.
Fulton School of Engineering, Arizona State University.
John M. Ivancevich is the CEO of AMSI and the Hugh Roy and Lillie Cranz Cullen Research Professor of
Organizational Behavior in the C.T. Bauer College of Business at the University of Houston.

Table of Contents
Chapter 1: The Manager's Job, Chapter 2: Management Skills and Roles, Chapter 3: Ethics and Social Responsibility, Chapter 4: Global
Management, Diversity, and Technology, Chapter 5: Elements of Planning, Chapter 6: Strategic Planning, Chapter 7: Decision Making and
Problem Solving, Chapter 8: Work Design and Schedules, Chapter 9: Organizational Structure and Design, Chapter 10: Managing Human
Resources, Chapter 11: Leadership, Chapter 12: Motivation, Chapter 13: Interpersonal and Organizational Communication, Chapter 14:
Work Groups and Teams, Chapter 15: Elements of Controlling, Chapter 16: Production and Operations Management, Chapter 17:
.
Organizational and Individual Change, 1. A model for Managing Change, 2. Forces for change, 3. A Framework for Managing change in
Organisations, 4. Identifying alternative Change Techniques, 5. Trends in Organisational Change, 6. Recognising limiting Conditions, 7.
Resistance to Change, 8. Implementing and Monitoring the Change Process

Business & Management
Principles and Guidelines
By Thomas N. Duening, Ph.D. & John M. Ivancevich, Ph.D.
Virtually at
ing th
everyth in an
t
is taugh
MBA

Salient Features
l
All aspects of business covered - foundations, production & operations management, HRM, Marketing,
accounting and information systems, and financial management.
l
An integrated and practical approach with global, technological and consumer orientation.
l
Each chapter begins with a case study and ends with a case study.
l
Profusion of current examples of practices in all sizes of organisation.
l Action boxes in each chapter focus on contemporary topics.
Business



Table of Contents

Thomas N. Duening, Ph.D., Arizona State University, is Director of Entrepreneurial Programs at the Ira A.
Fulton School of Engineering, Arizona State University. He has previously served as founder and director
of the Entrepreneur & Venture Development Center at the University of Houston Downtown, and as the
assistant dean of the C.T. Bauer College of Business at the University of Houston. Dr. Tom Duening has
published numerous trade books on management and business strategy. He is president of INSYTE
Business Research Group, a business research and content development outsourcing firm.
John M. Ivancevich is the CEO of AMSI and the Hugh Roy and Lillie Cranz Cullen Research Professor of
Organizational Behavior in the C.T. Bauer College of Business at the University of Houston. A prolific writer
and researcher, he received a charter membership to the Academy of Managements Hall of Fame for his
aggregated research contributions. He holds an endowed chair at the University of Houston and earned his
Ph. D. from the University of Maryland. He is the author or co-author of over 60 books and 140 research
articles.

Part 1 - Foundations of Business Part 2 - Managing Business Part 3 - Human Resources Practices Part 4 - Marketing Management Part 5 Managing Information Part 6 - Managing Financial Resources. Appendix-I How to Prepare a Business Plan, Appendix-II Career Planning
and Management.

11

HRM

Human Resource Management
A Managerial Tool for Competitive Advantage
Salient Features

By Lawrence Kleiman, Ph.D.

l chapter contains exercises designed to keep students thinking about competitive advantage
Each

in a variety of scenarios; discussion questions.
l
Experiential exercises in which the user is asked to analyse a case study.
l
Dozens of up-to-date cases with analysis and discussion as well as cases for additional

student analysis.
l and materials from well-known companies’ HR Policy statements and practices, examples
Policies

of commonly used forms, and relevant laws and government regulations.
l
The Manager’s Guide, a section at the end of each chapter, provides useful practical guidelines.
l
The supplements package includes an Instructor’s Manual, an Exam View Test Bank with over 1,800

questions, and over 250 PowerPoint slides.



Lawrence Kleiman, Ph.D, University of Tennessee Dr. Kleiman is a professor of management in the College of Business at
Bloomsburg University. He has completed his Ph.D in industrial/organisational psychology. Apart from teaching he has worked for
various government departments. He has published over 40 articles in reputed journals on psychology and HRM. He has also
consulted for numerous organizations, including Union Carbide, Heinz, and AT&T.

Table of Contents
Part 1: Introduction 1. Human Resource Management and Competitive Advantage 2. Understanding the Legal and Environmental
Context of HRM Part 2: Human Resource Management Selection Practices 3. Planning for Human Resources 4. Analyzing Jobs
Part 3: HRM Selection Practices 5. Recruiting Applications 6. Selecting Applicants Part 4: Human Resource Management
Postselection Practices 7. Training and Developing Employees 8. Appraising Employee Job Performance 9. Determining Pay and
Benefits 10. Implementing Productivity Improvement Programs Part 5: HRM Practices Affected by External Factors 11. Complying
with Workplace Justice Laws 12. Understanding Union s and their Impact on HRM 13. Meeting Employee Safety and Health Needs 14.
Establishing HRM Practices Overseas Parc 6: Conclusions 15. Working in the HRM Field
t IMI, ia
r
ted a
Adop lhi, JaipuU, etc.
e
D
D
New , UPTU, M
stitute

In

Training & Development
By B. Janakiram, Ph.D.

vailable

PPTs A

Salient Features
l
The present book is an effort to blend training and organizational strategic planning to present

training management as a tool for enhanced productivity.
l
The book brings in more clarity to the training sub-system and that too in a simple language. It looks

at training from an Indian perspective.
l from the Indian context (12 in number), model case analysis and model answers to some
Cases

questions make this book extremely student-friendly.
l end of each chapter, review questions have been given.
At the
l
Though primarily meant to be a comprehensive textbook on Training and Development for

management students, the book will also be of interest to management practitioners, administrators
and executives.
l
Professional tips like handling difficult training situations, trainers’ styles etc. would evoke interest in
the trainers as well.

Pages 344, Price: Rs. 329/ISBN 978-81-7722-725-3

Dr. B. Janakiram, a graduate in commerce from Madras University and post graduate in Management (AIMA)
and masters in Business Administration (Finance), is presently working as Professor & HOD, Department of
Management Studies, M.S.Ramaiah Institute of Technology, Bangalore. He obtained his doctorate from
School of Management, Pondicherry University. Before joining MSRIT, he had served Canara Bank for 23 yrs,

SBI for a year and was a consultant for 6 years. He has completed the Lead Auditor course of ISO 9001-2000. His other areas of
interest include teaching HRM and Quality subjects. He has published several papers in reputed journals. He has also co-authored two
other books viz., International Financial Management and Total Quality Management.

Table of Contents
Chapter 1: Training, Chapter 2: Training Needs, Chapter 3: Training Design, Chapter 4: Learning, Chapter 5: Training Process,
Chapter 6: Training Methods, Techniques and Aids, Chapter 7: Implementation of Training, Chapter 8: Trainer’s Skills and Styles,
Chapter 9: Management Development, Chapter 10: Validation and Evaluation of Training, Chapter 11: Cases (Including Model Case
Analysis) Solved Model Papers, Bibliography

12

HRM

Employee Engagement
Salient Features

By Debashish Sengupta, Ph.D. & S. Ramadoss

kind
of its
rld
First the Wo rs
k in Autho
boo dian
by In

This book on ‘Employee Engagement’, that encompasses eight chapters and eight business cases,
is an attempt to bring out various facets of engaging the most valuable resource in the
organization from practical and application point of view.
Engagement’s relationship with profitability of the enterprise, gender inequalities in
engagement, creation of value-proposition for employees, changing workplace and changing
workforce & their expectations especially that of the millennial generation or Gen Y, the servicemarketing-mix approach in engaging people, the extended honeymoon model, measurement of
engagement and benchmarking practices are some of the issues that have been discussed in the
eight chapters.

Ideas for Tomorrow!


Foreword by:

Bhaskar Bhat,
MD, Titan Industries

Dr. Debashish Sengupta is Professor and Chairperson of Organizational Leadership & Strategy
Area at School of Business, Alliance University, Bangalore (India).
Mr. S. Ramadoss joined Titan Industries in 1997 and is presently the Senior Vice- President and
Chief Human Resource Officer (CHRO) Titan Industries.

Table of Contents
Chapter 1: Demystifying Employee Engagement, Chapter 2: Inequalities in Gender Engagement at
Workplaces, Chapter 3: Building Blocks of Engagement, Chapter 4: Life @ Work, Chapter 5: Lens
of the Service Marketer, Chapter 6: The Extended Honeymoon, Chapter 7: Measuring
Engagement, Chapter 8: Best Practices and Benchmarking in Employee Engagement, Case 1: Taj
Hotels: Pioneers in Engagement, Case 2: Titan’s Turnaround using engage-ment as a cornerstone
of its strategy, Case 3: Tata Consultancy Services Engagement through Performance - based
Learning Culture, Case 4: Engaging Employees the Oliver Wyman Way, Case 5: Who let the baby
out?, Case 6: Google - Ideas above Hierarchy, Case 7: Bharti Airtel: The Engagement Tone, Case 8:
Titan’s Employee Engagement – Survey Findings based on Gallup Model, Bibliography

Pages: 232, Price: Rs.325/- (P.B.)
Rs.395/- (H.B.)
ISBN 978-81-7722-913-4

SPIRIT OF INDIAN YOUTH

Soft Skills For Young Managers
By M. S. Rao, Ph.D.
Salient Features
The book deals with soft skills, entrepreneurial skills, communication skills, leadership skills
and decision making skills that help Indian youth become good managers and leaders.
It presents the importance of communication skills for Indian youth and comes out with tools
to improve the same for grabbing employment opportunities. It prepares students to respond
to a commonly asked interview question, Tell Me Something about Yourself. It reveals about
the importance of inner dialogue that improves their communication skills and takes them
towards success. It unveils five fold strategy to speak English and improve communication
skills. Outlining about soft skills the book busts the myths about soft skills.


Pages: 264, Price: 375/ISBN 978-81-7722-377-4

Table of Contents

Professor (Dr.) M.S.Rao rose from humble origins. He has 30 years of experience in defence,
consultancy, research, teaching and training. He has several qualifications that include MBA,
PGDBM, PGDCLL, MA, BSc and DME. He earned Ph. D. in the area of Soft Skills. He has passion
for teaching, training, writing and consultancy. He worked as a Professor in various educational
institutions teaching Soft Skills and HR subjects.

Chapter 1: Introduction , Chapter 2: Indian Education , Chapter 3: Indian Cricket , Chapter 4: Employability Skills , Chapter 5:
Communication Skills, Chapter 6: Soft Skills, Chapter 7: Entrepreneurial Skills, Chapter 8: Leadership Skills, Chapter 9: Decision
Making Skills, Chapter 10: Time Management, Chapter 11: Indian Knowledge Workers, Chapter 12: Consultants vs. Contractors,
Chapter 13: Failure is Only a Comma, Chapter 14: Suicide is not the Solution, Chapter 15: Grow Your Potential, Chapter 16:
Westernization, Chapter 17: Indian Media, Chapter 18: Corruption, Chapter 19: Black Money, Chapter 20: Reverse Brain Drain,
Chapter 21: Women Power, Chapter 22: India- An Emerging Super Power, Chapter 23: Conclusion, Bibliography, Epilogue

13

HRM
s
PPT ble
ila
Ava

Counselling and Negotiation Skills for Managers
By Premvir Kapoor, Ph.D.
Salient Features
Counselling and guidance enjoy important status. It empowers the individuals to cope up with
the adverse situations, reduce emotional stress, to engage in interpersonal relationship and to
make effective decisions. It increases people control over present and future opportunities.
Each area in life needs guidance and without guidance that area of life may remain untouched by
the progress counselling and guidance bring about changes in knowledge, attitude and
behaviour of individuals by employing different approaches. Negotiation is one of life’s
fundamental activity. We negotiate on a daily basis. Negotiation is an art and can be handled by a
few professionals. Adequate preparation is a key concern for the negotiation. Effective
negotiation requires the skills of managing and controlling the interaction between two sides.

Counselling and
Negotiation Skills for
Managers

Dr. Premvir Kapoor has rich blend of experience of 30 years in industry and academics. He has
worked as Director in Sri Ram Institute of Management and IIMT Professor of Human Resource
Management at IMS Ghaziabad.

Dr. Premvir Kapoor
Ideas for Tomorrow!

Table of Contents
Pages: 268, Price Rs. 275/PART I: COUNSELLING SKILLS FOR MANAGERS, Chapter 1: Development of Counselling, Chapter
ISBN 978-81-7722-565-5
2: Counselling Features, Chapter 3: Counselling: Objectives and Functions, Chapter 4: Counselling
Approaches, Chapter 5: Standardized and Nonstandardized Techniques of Counselling, Chapter 6: Guidance and Counselling Services,
Chapter 7: Vocational Guidance and Occupational Information, Chapter 8: Career Planning and Development, Chapter 9: Mentoring,
Chapter 10: Training and Development, Chapter 11: Counselling & Related Fields, Chapter 12: Special Areas in Counselling, Chapter 13:
Evaluation of Counselling, Chapter 14: Guidance as a Profession–Ethics in Counselling, PART II: NEGOTIATION SKILLS FOR MANAGERS,
Chapter 15: Negotiation Skills Chapter 16: Collective Bargaining, Chapter 17: BATNA, Questions, Index

Soft Skills
for Managers
Dr. T. Kalyana Chakravarthi
T. Latha Chakravarthi

Ideas for Tomorrow!


Soft Skills for Managers
By T. Kalyana Chakravarthi, Ph.D. &
T. Latha Chakravarthi

ed by
Laud ress,
P
the e text
u
Uniq

Salient Features
This book makes you aware of the various Soft Skills and Behavioural Skills needed for the students
of professional courses like MBA, MCA, BE, B.Tech, MBBS; job aspirants of MNCs, IT/ ITES industry,
Tourism, Banking, Insurance and Real Estate etc., to mention a few; focuses on skills that are
expected by the employers and also on a number of activities related to Soft Skillsthat are required
(acquired in a hard way) by the Corporate World.
• a comprehensive 5-IN-ONE book
It’s
•
It contains 12 important skills as chapters with suggested practice training methods
• chapter has a Caselet with discussion questions to brainstorm
Every
• of the chapters have a questionnaire used as a testing tool to assess and understand
Most
oneself better Every chapter has a number of tried and tested activities
•
Detailed methodology is given for each of the activities so that a trainer or instructor could
handle effectively.
•the end of each chapter, there is a debrief which explains the kind of feedback to be given
At
to the trainees

Dr. T. Kalyana Chakravarthi is a Ph.D., M.Phil, MA, B.Ed & DTCHM. And is a Sr. Faculty Member in the areas of Business Communications & Soft
Skills, at IBS Hyderabad (Deemed University).
T. Latha Chakravarthi is an M.Sc., MA, PGDPMIR, PGDELT, PGDCA and pursuing Ph.D. in management. She is a Sr. Faculty Member in the areas
of HR, OB & Soft Skills at Amity Global Business School, Hyderabad.

Table of Contents
Chapter 1: Introduction to Soft Skills, Chapter 2: Leadership, Chapter 3: Team Building, Chapter 4: Positive Attitude, Chapter 5:
Communications, Chapter 6: Perception, Chapter 7: Decision Making, Chapter 8: Motivation, Chapter 9: Goal Setting, Chapter 10: Emotional
Intelligence Management, Chapter 11: Time Management, Chapter 12: Stress Management

14

HRM
,
elling
Top s ted at
l
adop E Schoo
OR
,
IMI, F Mgt, IIFT
of
ria
Jaipu

Organization Design & Development
Concepts & Applications
By B. K. Srivastava, Ph.D.

Salient Features

le

vailab

A
PPTs

l
The book is divided into four parts. The first part discusses the theoretical foundations of

organization design and development from a variety of perspectives including General
Systems Theory and multiple stakeholders. The part concludes with a detailed analysis
of paradigm shift in the world of business and the consequent need to design new
paradigm organizations.
l
The second part is devoted to examining the structural and contextual dimensions of

organization design.
l
The Third part deals with organizational processes that provide dynamism and

momentum to the structural framework.
l
The Fourth and the last part of the book raises pertinent issues regarding the major

preoccupation of the organizations world over that is, management of change.
l
Divided into three chapters organization development (OD)

as a planned change
strategy and various interventions used by OD practitioners to manage change have
been presented.

l
The book has been conceived as a textbook in such courses as Organization Theory,

Organization Design and Organization Development offered in the postgraduate
programmes in management.
l into four parts with 16 chapters in all, the book presents a holistic perspective
Divided

with a comprehensive coverage of the subject bringing the reader up to date with the
latest concepts.


l
The book captures the nuances of organization design and development in historical as well as contemporary perspectives. It

provides a blend of both theory and practice so as to make it relevant to management students, practitioners of management and
HR professionals.
l
Wherever possible, examples and illustrations from Indian organizations have been presented to enhance learning.
l
Additional features of the book include learning objectives in the beginning of each chapter and glossary and review questions at

the end.

Prof. Bhupen Srivastava. M.Sc. (Gold Medalist), Ph.D. (Southern Illinois University) Prof. Srivastava has been involved in teaching,
research and consultancy activities in India, USA, Canada, Europe and Africa forover four decades. His assignments include Prof.,
International Management Institute (IMI) New Delhi (currently, he is teaching OB, HRM and Strategy there), IIM Calcutta,
University of Northern Iowa USA, Dean, IILM New Delhi; Director, FORE School of Management New Delhi; Dy. Director, Public
Enterprises Center for Continuing Education New Delhi; Senior Fellow, National Labour Institute New Delhi; Specialist HRD, BHEL
New Delhi. He has provided consultancy services and training inputs to practically all major public and private sector organizations.
Prof. Srivastava has played a leading role in providing thrust to OD movement in India, Work redesign and Quality of Working Life
experiments and developing participatory culture in a wide variety of organizations. His interventions have led to considerable
improvements in the overall operations of various organizations.

Table of Contents
PART I. ORGANIZATION THEORY-CONTEMPORARY PERSPECTIVE, Chapter 1: Organizations and Emergent Paradigm,
Chapter 2: Organization Theories: An Overview, Chapter 3: Systems and contingency approaches to designing Organizations,
Chapter 4: Creating the New Paradigm Organizations PART II. ORGANIZATION DESIGN - PRINCIPLES AND DIMENSIONS,
Chapter 5: Structural Elements of Organization Design, Chapter 6: Contextual Dimensions and Structural Options, Chapter 7:
Environmental and Strategic considerations, Chapter 8: Technological Imperative and size, Chapter 9: Conflict Power and Politics:
Implications for Organization Design, PART III. ORGANIZATION DESIGN-PROCESSES AND CULTURE, Chapter 10: Life Cycle
and Phases of growth, Chapter 11: Organizational Effectiveness and Excellence, Chapter 12: Organization Culture, Values and
Ethics, Chapter 13: Creating a Learning Organization, PART IV. ORGANIZATION DEVELOPMENT, Chapter 14: Planned Change
Strategy, Chapter 15: Interventions & Competencies, Chapter 16: Managing Change in Times of Turbulence

15
13

HRM
PPTs

Organizational Behaviour

ble

Availa

Design, Structure and Culture
By Ananda Das Gupta, Ph.D.

Salient Features
The common theme in this book is the effective behaviour, design, structure and culture of the
organization. Technological advantage, financial planning, and marketing skills are important, but
they must be coupled with skilled organization design and management of people. Empowered
employees and the design of a learning organization often improve productivity and profits. This
course is suited to people who wish to go into strategy consulting, run a family or non-profit
business, or who aspire to top management.

Dr. Ananda Das Gupta has been engaged in teaching and research for more than twenty years in
different universities and institutes across India and currently, Senior Associate Professor in
Organizational Development, Human Resource Management and Business Ethics at Indian
Institute of Plantation Management, Bangalore. At present, he is the Chairperson –PGP.

Table of Contents


Chapter 1: Introduction, Chapter 2: Defining Communities of Practice and Organizational Environment, Chapter 3: Implementing Strategy,
Chapter 4: Organizational Culture, Chapter 5: Organizational Learning, Chapter 6: What is Organization Development?, Chapter 7:
Organizational Innovations, Chapter 8: Leadership Development, Chapter 9: Virtual Organizations: Outsourcing & Sustainability, Chapter
10: New Organizational Structure:Dimensions and Applications, Chapter 11: Globalization and Workforce Diversity, Chapter 12: Training and
Organizational Development, Chapter 13: New Paradigms in Organization Development, Chapter 14: Stress Management and
Organizational Development, Chapter 15: Ignorance Management, Chapter 16: Organizational DNA, Business Cases, Index

Industrial Sociology

Hkkjrh;e~
Indian Text Editions

Text & Practice

Industrial
Sociology
Text & Practice

By Deepak Mathur, Ph.D.
The book covers entire syllabus of ‘Industrial Sociology’ subject for B.Tech students of
various universities. Besides, the book will be useful for the students pursuing MBA with
specialization in Human Resource Management.
The book is divided into eight units. The first unit provides conceptual framework of
Sociology and Industrial Sociology and also how Industrial Sociology is related to other
social sciences. The second unit provides information on rise and development of industry
of India. The third unit describes the industrialisation and industrial policy. The next units
upto unit 8 describe various labour laws and trade unions issues.

Dr. Deepak Mathur

Management for the Flat World!

ISBN 978-81-7722-846-5
Pages: 263, Price: Rs.229/-

Dr. Deepak Mathur, is an Associate Professor in Master School of Management, Meerut.
He obtained his M.A. (Economics), LL.B (Labour Laws) and Ph.D from Ch. Charan Singh
University, Meerut. He has also done MBA in HRD.
Dr. Deepak Mathur has been teaching and coordinating PGDM and PGDMM courses for
last 12 years.

Table of Contents
UNIT 1: INDUSTRIAL SOCIOLOGY - An Introduction, Chapter 1: Nature and Scope of Industrial Sociology, UNIT 2: RISE AND
DEVELOPMENT OF INDUSTRY, Chapter 2: Development of Industry, UNIT 3: INDUSTRIALIZATION IN INDIA AND INDUSTRIAL
POLICY RESOLUTIONS, Chapter 3 : Industrialization in India, UNIT 4: CONTEMPORARY ISSUES IN INDUSTRIAL SOCIOLOGY,
Chapter 4: Grievances and Grievance Handling Procedure, Chapter 5: Discipline and Management of Discipline, UNIT 5:
INDUSTRIAL DISPUTES, Chapter 6: Nature and Causes of Industrial Disputes, Chapter 7: Strikes and Lock-outs, UNIT 6:
MACHINERIES TO INDUSTRIAL SOCIOLOGY, Chapter 8: Industrial Relations Machinery, Chapter 9: Tripartite and Bipartite
Machinery, UNIT 7: TRADE UNIONISM & ITS LEGALITIES, Chapter 10: Trade Unionism in India, Chapter 11: The Trade Union Act,
1926, UNIT 8: INDUSTRIAL EMPLOYMENT, Chapter 12: The Industrial Employment (Standing Orders) Act, 1946

16

Marketing

Shopper, Buyer & Consumer Behavior
Theory and Marketing Applications
By Jay Lindquist, Ph.D. & M. Joseph Sirgy, Ph.D.
Salient Features
text .
rred
iv
Prefe alore Un
Bang
at

Price (Textbook): Rs. 329/Pages: 620
ISBN 978-81-7722-383-5

The book is divided into five parts. PART I contains a single chapter, focusing on the consumer’s
search for benefits in the marketplace, discovering segments of like consumers, positioning
products to the minds of consumers, and applying a comprehensive consumer behavior model.
PART 2 deals with a consumer as decision market.
PART 3 focuses on the following psychological influences on consumer decision making and
related topics: symbolic consumption, self image, and personality; personal values, lifestyles,
psychographics, and relationships; memory, learning, and perception; motivation, emotion, mood,
and involvement; beliefs, affect, attitude, and intention; and communications and persuasion.
PART 4 is devoted to sociological influences on consumer decision making, with emphasis on the
following topics: cultural influences; perspective; cultural influences; generalization and crosscultural perspectives; subcultural (co-cultural) influences; social class and reference group
influence and household and family influences.
PART 5, the closing section of the book, addresses “special topics,” including public policy and
consumer advocacy, consumer behavior and society and organizational buying and diffusion of
innovation.
l
The book forms the base for marketing strategy formulation through detailing how consumers
shop around, buy and consume.
l the individual consumer, family and organizational behavior have also been studied.
Not just
l
Up-to-date coverage. The text is concise yet thorough, practical and ‘on-theory’.
l
‘Marketplace boxes’ spread throughout the book provide interesting insights into real life
situations.
l chapter begins and ends with chapter spotlights, key terms annotated, Review questions,
Each
team talk, workshops and notes at the end.
l
Instructor’s Manual includes sample lesson plans, important topics, in-class teaching ideas
and suggestions.


ISBN 978-81-7722-441-2
(Rs. 49/- for Casebook)

Jay Lindquist, Ph.D., Western Michigan University. Dr. Jay D. Lindquist is a consumer behaviorist
and marketer (Ph.D., University of Michigan, 1973), Professor of marketing at Western Michigan
University.
M. Joseph Sirgy, Ph.D., Virginia Polytechnic Institute and State University. Dr. M. Joseph Sirgy is a
social/industrial psychologist (Ph.D., U/Massachusetts, 1979), Professor of Marketing, and
Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State university
(Virginia Tech). He has published extensively in the area of quality of life research and has been
invited frequently by academic institutions and conferences as a distinguished scholar to speak on
quality of life issues to relation to business, philosophy, measurement and public policy

Table of Contents
PART 1: THE CONSUMER IN THE MARKETPLACE, Chapter 1: Consumer Behavior and Marketing Management PART 2: THE
CONSUMER AS DECISION MAKER, Chapter 2: Problem Recognition and Information Search, Chapter 3: Alternative Evaluation
and Choice, Chapter 4: Consumption and Post-Purchase Behavior, PART 3: PSYCHOLOGICAL INFLUENCES ON CONSUMER
DECISION MAKING, Chapter 5: Symbolic Consumption, Self Image, and Personality, Chapter 6: Personal Values, Chapter 7:
Memory, Learning, and Perception, Chapter 8: Motivation, Emotion, Mood and Involvement, Chapter 9: Beliefs, Affect, Attitude, and
Intention, Chapter 10:. Communication and Persuasion, PART 4: SOCIOLOGICAL INFLUENCES ON CONSUMER DECISION
MAKING, Chapter 11: Cultural Influences: Perspectives, Chapter 12: Cultural Influences: Generalizations and Cross-Cultural
Perspectives, Chapter 13: Subcultural Influences, Chapter 14: Social Class and Reference Group Influences 14.1 Social Class,
14.2 Social Class in the United States, 14.3 Values, Attitudes, and Lifestyles Across Social Classes 14.4 Social Class and Marketplace
Behavior 14.6 Social Power Chapter 15: Household and Family Influences, PART 5: SPECIAL TOPICS, Chapter 16: Regulation of
Marketing Practices, Chapter 17: Consumer Behavior and Society 17.1 The Consumer Society, 17.2 The Dark Side of the Consumer
Society, 17.3 Social Responsibility and Marketing, Chapter 18: Organizational Buying and Diffusion of Innovation

17

Marketing

International Marketing (With Casebook)
By Dana-Nicoleta Lascu, Ph.D.

Salient Features
l
Vivid, memorable examples that help students retain international marketing theory

and facts.
l
Text adopts a strategic, applications-oriented approach to country, and region-

specific environments.
l
Interviews with consumers are also used to illustrate a number of consumer

behavior issues in the chapters.
l
Throughout the text, these concepts are illustrated through interviews with

international and local (national) marketing managers and marketing theorists who
uphold different international marketing philosophies.
l
Each chapter begins with key terms and an outline along with learning objectives.
All key terms are annotated. Discussion questions are given at the end.
l
The supplements package includes an Instructor’s Manual, an ExamView Test
Bank with 1,800 questions and over 250 PowerPoint slides.

Dana-Nicoleta Lascu, Ph.D., University of South Carolina, MIM, Thunderbird
University, Arizona. The author is a product of different cultures. She has
experienced and observed marketing on four continents, and both as an expatriate
and as local has functioned under a free-market system and under a repressive, anticonsumerist command economy. The author worked as a simultaneous and
consecutive translator for the Romanian Government and for the United Nations. The
Author herself was educated at one of the top most business schools in US, which
specialize in international business such as Thunderbird and USC.

Table of Contents
PART I: INTRODUCTION TO INTERNATIONAL MARKETING, Chapter 1: Scope,
Concepts, and Drivers of International Marketing, PART II: THE INTERNATIONAL
MARKETING ENVIRONMENT, Chapter 2: An Overview of the International
Marketing Environment, Chapter 3: International Trade: Barriers and Facilitators,
Chapter 4: Regional, Economic and Political Integration, Chapter 5: Cultural
Influences on International Marketing, PART III: INTERNATIONAL MARKETING STRATEGY DECISIONS, Chapter 6:
International Marketing Research: Practices and Challenges, Chapter 7: International Marketing Segmentation, Targeting,
and Positioning, Chapter 8: The International Marketing Plan and Entry Mode Selection, PART IV: MANAGING THE
INTERNATIONAL MARKETING MIX, Chapter 9: Products and Services: Branding Decisions in International Markets,
Chapter 10: International Product and Service Strategies, Chapter 11: Managing International Distribution Operations and
Logistics, Chapter 12: International Retailing, Chapter 13: The International Promotional Mix and Advertising Strategies,
Chapter 14: International Publicity, Public Relations, and Sales Promotion Strategies, Chapter 15: International Personal
Selling and Personnel Management, PART V: INTERNATIONAL MARKETING STRATEGY: IMPLEMENTATION, Chapter
17: Organizing and Controlling International Marketing Operations and Developing an International Marketing Plan

18

Marketing

E-Marketing
By V.V. Sople, Ph.D.

PPTs

ble

Availa

Salient Features
E-Marketing presents a comprehensive treatment of online marketing concepts and
applications therein. The book provides a strategic framework for e-Marketing
management, leading to competitive advantage for a business enterprise.

Prof. Vinod V. Sople is Director at ITM Business School, Dombivli Campus. He is head of
Center for Supply Chain and Logistics Research at ITM Business School, Navi Mumbai. His
areas of research are Marketing Management, Intellectual property Rights, Logistics and
Supply Chain Management. He received Ph.D. Degree in Management from University of
Pune.

Table of Contents
Chapter 1: Role of Internet, Chapter 2: Marketing on Internet, Chapter 3: Consumer
Behaviour, Chapter 4: Product Decisions, Chapter 5: Pricing Decisions, Chapter 6:
Pages: 340, Price: 375/Advertisement and Promotion, Chapter 7: Marketing Research, Chapter 8: Marketing
ISBN 978-81-7722-432-0
Strategy, Chapter 9: E-retailing, Chapter 10: B2B Networks and E-commerce Hubs, Chapter
11: Website Design, Chapter 12: Mobile Marketing, Chapter 13: Blogging: A Marketing Tool, Chapter 14: Customer Relationship
Management, Chapter 15: E-marketing & Globalisation of Business, Chapter 16: IPR and Legal Issues in Online Marketing,
Annexure-A, Glossary, Company Index, Subject Index

s
PPT ble
ila
Ava

Marketing Management
Prof. Vijay Prakash Anand
Salient Features

d
mende
Recom book
as text chi
Ran
in IIM

Marketing Management covers the fundamental concepts in marketing with the
contemporary issues in marketing from an Indian perspective. It helps you familiarize with the
concepts, you need to understand, plan and implement marketing programs. This hands-on
guide with real life Indian examples makes you understand and utilize various marketing
concepts and tools to identify and fulfill the customers’ needs. This book provides the
foundation for developing the skills required for an MBA student.


Pages: 360, Price: 359/ISBN 978-93-5009-248-9

Table of Contents

Prof. Vijay Prakash Anand is a management post graduate in Marketing from Symbiosis, Pune.
He has got more than 14 years of experience in the field of Advertising, Marketing, Academics
and Research. His areas of expertise are Marketing Management and Integrated Marketing
Communications / Advertising & Sales Promotions. He has taught at leading B-Schools in India
like Symbiosis, Pune, Bharti Vidyapeeth, Pune, S. P. Jain, Mumbai, Pune University MBA
Department as a visiting faculty member and in EMPI Business School, New Delhi, NIILM Centre
for Management Studies, New Delhi and IES Management College, Mumbai University as a full
time faculty member. Currently, he is working with Shri Ram Murti Smarak International
Business School, Lucknow as an Associate Professor.

Chapter 1: Overview of Marketing , Chapter 2: Market Oriented Strategic Planning, Chapter 3: Marketing Environment, Chapter 4:
Marketing Research, Chapter 5: Consumer Markets, Chapter 6: Business Markets, Chapter 7: Segmentation, Targeting and
Positioning, Chapter 8: Competition, Chapter 9: Brand, Chapter 10: Product, Chapter 11: Price, Chapter 12: Place, Chapter 13:
Promotion – Integrated Marketing Communications, Chapter 14: Five Winning Strategies in 21st Century, Chapter 15: Marketing Area
Overview, Index

19

Marketing

Fish Production & Marketing Management
By A.K. Asthana, Ph.D.

of
First d
its kin

Salient Features
Detailed discussion on Common Property Management: A new dimension of fishery
management. Analytical study of inland and marine fishery sector. Comprehensive coverage of
various theories of fishery management. Highlights objectives of fishery management.
Exhaustive input in development of fishery through central five year plan. Includes marketing of
fishery.

Dr. A.K. Asthana, B.Sc. (Physics Honors), M.B.A.(International Marketing), Ph.D.
(Management), Author has 4 years of industrial experience and 13 years of teaching experience
at post graduate level. He is presently working as Senior Faculty in National Council for
Cooperative Training, New Delhi. He has vast experience in area of research and consultancy. He
has conducted a number of research projects for Government of India and Sardar Sarovar Nigam
Ltd, Government of Gujarat. He is a certified commodity professional from Multi Commodity
Exchange (MCX), Mumbai. He has presented numerous papers in national and international
seminars. His research papers have been published in national journals. He is also visiting faculty
in ICFAI university, National Productivity Council, management institutes and Indian Institute of
development, Bhopal.

Table of Contents

Dr. A.K. Asthana


Chapter 1: Introduction, Chapter 2: Theory and Objective of Fishery Management, The Classical Theory of Adam Smith, The
Economic Theory of Fisheries Management, The Modern Theory of Fisheries Management, The Global Theory of Fisheries
Management, Objectives of Fishery Management, Increase Food Production, Chapter 3: Fishery Development in India, Introduction,
Fishery Development in Pre-Independence India, Fishery Development in Post-Independence India, Departments of Central
Government for Fishery Development, Fishery Research, Training, Promotion and Regulation Institutions, Chapter 4: Fishery Profile
of Gujarat, Introduction, Fishery Profile of Gujarat, Fishery and Five Year Plan of Gujarat, Resources and Infrastructure available in the
Inland Fishery Sector, Chapter 5: Inland Fishery Management in Gujarat, Introduction, Trends and Composition of Inland Fish
Production, Riverine Fishery, Chapter 6: Marine Fishery Management in Gujarat, Introduction, Trend and Composition of Marine Fish
Production, Marine Fish Species, Chapter 7: Marketing of Fish in Gujarat, Marketing of Inland Fish, Selling Procedure for Fish in
Gujarat, Supply Chain in Marine Sector, Fishery Resource Management in Marine Sector, Property Right, Bibliography, Research
Papers and Articles, Electronic Publications, Government Publications

Contemporary Indian Cases in Marketing
By Mukesh Pandey, Ph.D.

00
r 40
Ove es sold
opi
c

Salient Features
Distinct emphasis on sunrise industries such as Telecom, BPO, IT, Entertainment, Low Cost
Airlines, Automobiles where a majority of students are likely to be placed, along with excellent
coverage of Internet marketing and rural marketing. All cases (32 in no.) relate to the current
issues and companies in news in India. Each case begins with Purpose of the Case to facilitate
meaningful classroom discussions. These lively, contemporary case studies are based on the
author's research, consultancy and interaction with corporate managers during various MDPs
conducted by him.

Dr. Mukesh Pandey is currently Associate Professor at G.B. Pant University of Agriculture
and Technology, Pantnagar. Earlier he served as Associate Professor of Marketing at FORE
School of Management, New Delhi. He is a PGDBM from IIM-Calcutta and a B.Tech in
Mechanical Engineering from College of Technology, G.B. Pant University of Agriculture &
Technology, Pantnagar, Uttaranchal. Prior to a career in academia, inter alia he handled
Branding, Sales and Distribution functions in leading MNC's and Indian companies. He has
conducted training programs at IIT-Delhi, IIT-Roorkee, CABM-Pantnagar as well as
conducted several MDPs widely attended by managers of various reputed corporates.

Table of Contents


Background Notes : What and Why of “Case Method” of Teaching — The “Finance” of Marketing, Sections 1 A Prelude to Marketing Conceptual
Framework(CF), One Case 2. Marketing Environment CF, One Case 3. Consumer Behavior, CF, Two Cases 4. Segmentation, Targeting and
Positioning CF, One Case 5. Marketing Research CF, One Case 6. Product CF, Two Cases 7. Brand Management CF, Two Cases 8. Sales
Management CF, Two Cases 9. Distribution CF, Three Cases 10. Market Strategy CF, Two Cases 11. Price CF, Two Cases 12. Promotion CF,
Two Cases 13. Services Marketing CF, One Case 14. International Marketing CF, Two Cases 15. Advertising & Communication CF, Two Cases
16. B2B Marketing CF, One Case 17. Internet Marketing CF, One Case 18. Supply Chain Management CF, One Case 19. Rural Marketing CF,
One Case 20. Retailing CF, One Case

20

Marketing

Marketing, 8e
Marketing in the 21st Century
By Joel R. Evans Ph.D. & Barry Berman Ph.D.
Joel R. Evans, Ph.D., is the RMI distinguished Professor of Business and Professor of
Marketing and International Business at Hofstra University.
Barry Berman, Ph.D., is the Walter H. "Bud" Miller Distinguished Professor of Business and
Professor of Marketing and International Business at Hofstra University. He also serves as
the Director of Hofstra University's Executive Master of Business Administration program.

Table of Contents

Table of Contents

PART 1: AN INTRODUCTION TO MARKETING IN THE 21ST CENTURY, Chapter 1:
Marketing Today, Chapter 2: The Environment in Which Marketing Operates, Chapter 3:
Developing and Enacting Strategic Marketing Plans, Chapter 4: Information for Marketing
Decisions PART 2: BROADENING THE SCOPE OF MARKETING, Chapter 5: Societal,
Ethical, and Consumer Issues, Chapter 6: Global Aspects of Marketing, Chapter 7:
Pages: 780, Price: Rs. 399/Marketing and the Internet Short Cases, Comprehensive Case, PART 3: CONSUMER
ISBN 978-81-7722-382-8
ANALYSIS. UNDERSTANDING AND RESPONDING TO DIVERSITY IN THE
MARKETPLACE, Chapter 8: Final Consumers, Chapter 9: Organizational Consumers, Chapter 10: Developing a Target Market
Strategy, Short Cases (4), PART 4: PRODUCT PLANNING, Chapter 11: Basic Concepts in Product Planning, Chapter 12: Goods
Versus Service Planning, Chapter 13: Conceiving, Developing, and Managing Products Short Cases (4), Comprehensive Case,
PART 5: DISTRIBUTION PLANNING, Chapter 14: Value Chain Management and Logistics, Chapter 15: Wholesaling, Chapter 16:
Retailing Short Cases (4), PART 6: PROMOTION PLANNING, Chapter 17: Integrated Marketing Communications, Chapter 18:
Advertising and Public Relations, Chapter 19: Personal Selling and Sales Promotion Short Cases, PART 7: PRICE PLANNING,
Chapter 20: Considerations in Price Planning, Chapter 21: Developing and Applying a Pricing Strategy Short Cases, Comprehensive
Case, PART 8: MARKETING MANAGEMENT, Chapter 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan Short
Cases, Comprehensive Case, Appendices

Services Marketing
Operation, Management and Strategy
By Kenneth E. Clow, Ph.D. & David L. Kurtz, Ph.D.
Kenneth E. Clow, Ph.D., University of Arkansas. Dr. Kenneth is currently Dean of the College
of Business Administration at the University of Louisiana at Monroe. He has published over
100 articles in academic journals and proceedings. Dr. Clow obtained his Ph.D. from the
University of Arkansas in 1992. Prior to earning his doctorate, he was in service business for
eight years.
David L. Kurtz, Ph.D., University of Arkansas. Dr. David Kurtz is the author, co-author, or
editor of 32 books and over 115 articles, Papers, cases and proceedings. Dr. Kurtz is also the
co-author of two market leading texts. An estimated four million students have studied from
his text books.


PART I. THE FOUNDATION OF SERVICE MARKETING, Chapter 1: Introduction to Services Marketing, Chapter 2: The Purchase
Process for Services Chapter 3: Consumer Expectations of Services Chapter 4: Service Quality PART II. MANAGING THE
SERVICE OUTCOME, Chapter 5: Operations, Chapter 6: People, Chapter 7: Service Environment, Chapter 8: Pricing, Chapter 9:
Distribution PART III. SERVICE STRATEGIES, Chapter 10: Competitive Marketing Strategies, Chapter 11: Managing Supply,
Demand and Productivity, Chapter 12: Customer Retention, Chapter 13: Developing an Integrated Communication Program

21

Marketing

Research Methods
By William M.K. Trochim, Ph.D.

t
text a s
rred
e
Prefe g colleg
leadinoss India
acr

l by a leading authority from Cornell University, USA
Written
l in a lucid manner. The book’s major focus and structure centre around trans-disciplinary
Written
research methods theory & applications.
l
An encyclopedic database focusing on specific research method school of thought, the book explores
how to ‘mix methods’ intelligently.
l by leading institutions such as Standford University, Northwestern University, Johns
Adopted
Hopkins University, University of Michigan at Ann Arbor.



William M.K. Trochim, Ph.D., Cornell University, He is a Professor in the Department of Policy Analysis
and Management at Cornell University. He has taught both the undergraduate and graduate required
courses in applied social research methods since joining the faculty at Cornell in 1980. He received his
Ph.D. in 1980 from the programme in Methodology and Evaluation Research of the Department of
Psychology at Northwestern University. Trochim’s research interests include the theory and practice of
research, conceptualization methods (including concept mapping and pattern matching), strategic and
operation planning methods, performance management and measurement, and change management.
He is the developer of The Concept Systems® Incorporated. He lives in Ithaca, New York.

PART I: FOUNDATIONS, Chapter 1: The language of Research, Philosophy of Research, Conceptualizing, Evaluation Research PART II:
SAMPLING, Chapter 2: Sampling: External Validity, Sampling Terminology, Statistical Terms in Sampling, Nonprobability Sampling PART III:
MEASUREMENT, Chapter 3: Theory of Measurement Construct Validity, Reliability, Chapter 4: Survey Research and Scaling Survey
Research, Scaling, General Issues in Scaling, Chapter 5: Qualitative and Unobstrusive Measures, PART IV: DESIGN, Chapter 6: Design,
Chapter 7: Experimental Design, Chapter 8: Quasi Experimental Design, Chapter 9: Advanced Design Topics, PART V: ANALYSIS,
Chapter 10: Analysis, Chapter 11: Analysis for Research Design, Chapter 12: Write-up, Key Elements, Formatting, Glossary, Index

Effective Public Relations
A Practical Approach

By Merry Shelburne, M.A.
Salient Features
l case studies to reflect the latest situations.
Updated
l
Up-to-date technology references for print and broadcast news processes.
l
The chapter on ‘Cyber PR’ contains all the latest technologies and how they affect the PR
process.
lwebsites listed at the end of every chapter.
Useful
l
A profusion of exercises for building high confidence level.
l
The razor-sharp writing and the work-text format ideal for hands-on learning.


Merry Shelburne, Glendale Community College. Merry Shelburne has been the PIO at Glendale
Community College since 1977. She has taught journalism/mass comm. courses since 1982.
Shelburne has worked in all areas of the media, PR and advtg, and is the recipient of 2 PRO awards.
Merry did her undergrad work at California State University-LA and received her M.A. from California
State University, Northridge.

Table of Contents
PART I: PREPARATION, Chapter 1: What is PR, Chapter 2: Types of PR Jobs and Activities, Chapter 3: How Comm. Works,
Chapter 4: Understanding the Media, Chapter 5: Developing Credibility with the Media & Your Bosses, Chapter 6: Training Your
Bosses and Co-Workers, Chapter 7: Setting Policy, Chapter 8: Walking the High Wire, PART II: GENERAL PRACTICE, Chapter 9:
The Contact List Database, Chapter 10: The News Release, Chapter 11: Media Alerts, Advisories, Calendars & Feature Ideas,
Chapter 12: The Broadcast Media, Chapter 13: PSA, Chapter 14: Direct Mail, Chapter 15: Advertising, Chapter 16: Developing
Experts, Getting Products Mentioned, Chapter 17: Cyber PR, Chapter 18: The Don'ts, PART III: THE PR CAMPAIGN, Chapter 19:
Set Realistic Goals, Chapter 20: Define Your Audience, Chapter 21: Consider the Budget, Chapter 22: Develop a Plan, Chapter 23:
Implement Plan, Evaluate Effectiveness, PART IV: SPECIAL CIRCUMSTANCES, Chapter 24: Dealing with Dignitaries, Chapter 25:
The Press Conference, Press Kits and Speech Writing, PART V: CRISIS MANAGEMENT. Chapter 26: How to Prepare, Chapter 27:
PR Role in a Natural Disaster

22

Biztantra catalogue 2013

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a Biztantra catalogue 2013

Similar a Biztantra catalogue 2013 (20)

Último

Último (20)

Biztantra catalogue 2013