In the next year, $77 Billion will be spent on digital ads. It marks the first time in history where digital ad spend will outpace TV ad spend. Savvy event marketers are already using digital ads to market an event, it's time for you to get in the game too.

1. WEBINAR:
Digital Advertising Strategies
For Event Marketers

2. Kane Powley - Glisser
Kane is an internet marketing guru.
As head of Growth at Glisser he
looks after everything from content
marketing and CRM to pay per
click, website analytics and CRO.
Previously Kane worked on digital
marketing at RateSetter, and client
strategy at Qubit.
David Epstein - Bizzabo
David Epstein is the Content
Marketing Manager at Bizzabo.
Previously, he worked as a
Marketing Consultant for Fortune
500 and Global 2,000 clients in
various industries to teach
marketing teams how to work
smarter and more efficiently.
welcome.bizzabo.com/cmo-event-ads-ebook
PRESENTERS

3. Facebook Ads
Twitter Ads
Instagram Ads
Snapchat Geofilters
The full webinar recording includesinformation on:
welcome.bizzabo.com/cmo-event-ads-ebook

4. Facebook
welcome.bizzabo.com/cmo-event-ads-ebook

5. Facebook
Ad Types
1. Response Ads
welcome.bizzabo.com/cmo-event-ads-ebook

6. Facebook Response Ads
welcome.bizzabo.com/cmo-event-ads-ebook
1 Designed for event organizers to
get attendees commit to an event

7. How can event organizers use Facebook ResponseAds?
Newsfeed - Desktop
Newsfeed - Mobile
Right column - Desktop only
welcome.bizzabo.com/cmo-event-ads-ebook

8. Facebook
Ad Types
1. Response Ads
2. Retargeting Ads
welcome.bizzabo.com/cmo-event-ads-ebook

9. Facebook Retargeting Ads
welcome.bizzabo.com/cmo-event-ads-ebook
1 Designed to encourage someone who previously
visited your website to take action
2 Recover revenue that could have been lost: Great Ad
Type to serve to visitors who began the event registration
process but failed to complete it

10. How can event organizers use Facebook
Retargeting Ads?
Step 1: Embed the Facebook Pixel Step 2: Build the ad
welcome.bizzabo.com/cmo-event-ads-ebook

11. Facebook
Ad Types
1. Response Ads
2. Retargeting Ads
3. Targeting Options
welcome.bizzabo.com/cmo-event-ads-ebook

12. welcome.bizzabo.com/cmo-event-ads-ebook
There are so many data points collected
through Facebook – Use them to your
advantage!
Facebook Targeting Options

13. 1. Look alike ads
2. Connection based ads
3. Demographic and geographic information
4. Target layering
Facebook Targeting Options
welcome.bizzabo.com/cmo-event-ads-ebook

14. 1. Look alike ads
• Reach new people who are likely to be interested in
your business by targeting people with similar
demographics as your attendees
How can event organizers use Facebook Targeting Options?
welcome.bizzabo.com/cmo-event-ads-ebook

15. 2. Connection Based Ads
• Response ads can work hand in hand with Connection based ads
• Ads will be shown to people who alreadyhave a connection with
those who have indicated interest in your event
How can event organizers use Facebook Targeting Options?
welcome.bizzabo.com/cmo-event-ads-ebook

16. 3. Demographic and Geographic information
• Target your ideal attendees by demographicsand location
How can event organizers use Facebook Targeting Options?
welcome.bizzabo.com/cmo-event-ads-ebook

17. 4. Target layering
• Expand your reach by strategically layering in interests
and behaviorsor through a combination of ads
How can event organizers use Facebook Targeting Options?
welcome.bizzabo.com/cmo-event-ads-ebook

18. Twitter
welcome.bizzabo.com/cmo-event-ads-ebook

19. Twitter
Ad Types
1. Followers
welcome.bizzabo.com/cmo-event-ads-ebook

20. How can event organizers use Twitter Followers Ads?
welcome.bizzabo.com/cmo-event-ads-ebook
• Gain extra qualified followersbyreaching out to an
interested audience

21. Twitter
Ad Types
1. Followers
2. Website clicks and conversions
welcome.bizzabo.com/cmo-event-ads-ebook

22. How can event organizers use Twitter Website Clicks & Conversions?
welcome.bizzabo.com/cmo-event-ads-ebook
• Drive traffic to your event site to increase registrations

23. Twitter
Ad Types
1. Followers
2. Website clicks and conversions
3. Video Views
welcome.bizzabo.com/cmo-event-ads-ebook

24. How can event organizers use Twitter Video Views?
welcome.bizzabo.com/cmo-event-ads-ebook
• Drive traffic to your website through engaging
visuals and video content

25. Which Twitter Ads should you use?
Ad Cost Impact Time Range
Followers Medium Medium Long
Website clicks or
conversions
High High Short
Video views Low Low/Medium Short
welcome.bizzabo.com/cmo-event-ads-ebook

26. Instagram
welcome.bizzabo.com/cmo-event-ads-ebook

27. Instagram
Ad Types
1. Photo Ads
2. Video Ads
3. Carousel Ads
welcome.bizzabo.com/cmo-event-ads-ebook

28. Photo Ads Video Ads Carousel Ads
Instagram Ads Formats
welcome.bizzabo.com/cmo-event-ads-ebook

29. How can event organizers utilize
Facebook Targeting on Instagram?
welcome.bizzabo.com/cmo-event-ads-ebook

30. Download our full webinar recording to find out more:
www.welcome.bizzabo.com/cmo-event-ads-ebook

31. @Bizzabo | @Glisser
Thank You!
welcome.bizzabo.com/cmo-event-ads-ebook