One of the biggest communication challenges that companies face is reaching and engaging their employees. New working environments and complex organisational structures are placing increasing pressure on employee communication functions. Join our co-hosted event with Staffbase as we explore how branded employee Apps can change the way we communicate and discuss the following: - How do you tear down barriers and target communications at an increasingly remote, international and diverse workforce? - For companies with size and scale, how do you ensure employees remain engaged, feel valued and contribute ideas? - With a plethora of technology solutions for internal communications, how do you pick the right tools, avoid duplication and successfully integrate existing platforms like Sharepoint?

1. CONNECTING A GLOBAL WORKFORCE
20TH June 2019

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AGENDA FOR TODAY
Brief introduction and welcome
The growing importance of employee engagement
Employee app as a communications solution
Case study:
• Vesuvius Plc Employee app
Discussions and Q&As

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WHAT WE DO
3
Reports
Annual Reports
Sustainability
Integrated Reports
Social
Social Media
Strategies and
Campaigns
Moving Image
Film &Animation
Presentations
Events
We are a stakeholdercommunicationsagency
Wecanhelp you define, articulate and communicate your value-creation storytoyour
diverse audiences seamlesslyacross many engagement channels.
WE BRING YOUR CORPORATE STORIES TO LIFE
ACROSS AUDIENCES
Investors • Employees • Customers • Communities
ACROSS CHANNELS
Digital
Corporate sites
Intranets & Apps
Career websites

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Communicating your employer brand
We help companies develop their employer brand, with the channels that you have at your disposal, from career
sections to social media.

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Bringing values to life
We articulate values and bring values to life through creative identities and roll them out through communications
programmes.

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Building corporate culture
We plan and deliver creative communications programmes helping organisations build the right culture among their
employees.

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Enabling collaboration
We create collaboration tools and intranets that are tailored to the needs of your organisation.

8. THE GROWING IMPORTANCE
OF EMPOYEE ENGAGEMENT
Patrick Pearson, Director of Communications Planning,
Black Sun

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EMPLOYEE ENGAGEMENT - MACRO TRENDS

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THE ROLE OF INTERNAL COMMUNICATIONS
Internal communicators are key to delivering the employee experience and, alongside HR leaders, are
joint custodians of the Employer Brand
“Internal Communications is fundamental to
delivering the employer brand promise,
communicating its vision and values, and
shaping the employee voice.”
Jennifer Sproul, Chief Executive,
Institute of Internal Communication

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RECOGNITION OF INTERNAL COMMUNICATIONS
Yes
No
Source: VMA Group, Inside Insight 2018
Have you personally engaged in conversation with your CEO/MD about internal
communications in the last 12 months?
This year, more IC professionals (up from
68% last year) are engaging directly with their
CEO / MD about IC issues.

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Source: VMA Group, Inside Insight 2018

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….SO WHY IS IT NOT WORKING?
13
85% of employees
worldwide are not
engaged or are actively
disengaged with their
job.
Gallup: 2018 State of the Global Workplace

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THE GAP BETWEEN EXPECTATION & EXPERIENCE
“A productive, positive,
employee experience has
emerged as the new contract
between employer and
employee.”
Deloitte: The employee
experience: culture, engagement,
and beyond

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THE DIGITAL GAP
15
• The gap between employee expectation and the employee experience is a consistent problem
reported by HR leaders
• Employee expectations as a consumer in the digital world impacts expectations of their
experience in the workplace
• Factors influencing workers to join a company are its use of the most up to date tools (80%),
innovative culture (72%) and reputation as a leader in digitisation (62%)
• About 40% of workers said they left a company because they lacked access to state-of-the-art digital
tools
Sources:
• Gartner: 2019 HR Executive Priorities
• Randstad, Employer Brand Research 2019

16. “By allowing organisations to move from a physical
office space to a flex-work system, technology is
creating opportunities to build more diverse workplaces
that allow employees with varied personal or family
situations to continue thriving in their careers.”
DIGITAL AND REMOTE WORKING
16
Rebecca Ivey
Programme Lead, Society, Values and Governance,
World Economic Forum

17. BARRIERS TO SUCCESS IN INTERNAL COMMS
17
Source: Gatehouse,
State of the Sector
2019 (The definitive
global survey of the
internal
communication
profession).

18. PERCEPTION OF DIGITAL INTERNAL COMMUNICATIONS
Source: VMA Group, Inside Insight 2018

19. DIGITAL CHANNELS – THE FUTURE
19
Source:
Gatehouse, State
of the Sector 2019
(The definitive
global survey of
the internal
communication
profession).

20. DIGITAL CHANNELS – THE FUTURE
20
Source:
Gatehouse, State
of the Sector
2019 (The
definitive global
survey of the
internal
communication
profession).

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Which of the following best describes social media channels in your organisation?
SOCIAL MEDIA IS NOT WORKING
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Amazing – lots of people use them and to great effect…they are the future
OK – they require a lot more investment to do what we need
Terrible – no one seems to use them….we should kill them
Source: Gatehouse, State of the Sector 2019 (The definitive global
survey of the internal communication profession).
“Whilst an optimistic 12% do believe social
channels are the future, 14% think they
should be killed altogether.”

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PERSONALISATION
22
When communicating with
employees, how do you
segment your audience?
Source: 2019 Aon Benefits & Trends Survey
By work location
By age range
By membership status
By investment choices
By attitude towards benefits and/or
health and financial wellbeing
We don’t segment

23. MOVING IMAGE
23

24. Employee app as a
communications solution
Frank Wolf
President & Co-Founder, Staffbase

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Mobile Employee Communication
The 3 most important questions

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Intranets and internal
communication for 15 years
Frank Wolf
Co-founder Staffbase
2011 2014

27. 300+ enterprise customers use Staffbase today
Employee
Engagement
Awards
Intra.NET Reloaded
Best Collaborative
Tool
Corporate & Financial
Awards
Best M&A Communication
Beste
Mitarbeiter-App

28. https://staffbase.com/en/the-definitive-guide-to-an-employee-app/

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Why?

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“The hardest-to-find workers
are no longer computer
engineers. They are home
health care aides,
restaurant workers, and
hotel staff.”

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Digital tools are key, but
digital dexterity is low.
Engagement and retention of non-desk workers is
becoming a key business issue.
No company devices or
email account.
No or very limited training
possible.
High turnover, part time or
seasonal employment.
They often work on the front
line and are key to customer
experience.

32. of employees with intranet
access log in daily
30%
of workers do not work at a desk and have no
digital footprint
of e-mails are trashed or ignored
<50%
74%
of employees feel they are missing
company news and information
Sources: VMA Group, Prescient Digital Media, Mindshare
>70%
Over 90% of IC professionals are using traditional digital
channels like email and intranet...

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The solution is not just mobile! How do we create relevance
and value?

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What is an
employee app?

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A branded mobile first
channel to
communicate with all
employees...

36. MMFG People
The Challenge
● 5,000 employees, 32 brands
with 2500 stores across 91
countries
● Parent company lacked a “we”
feeling
● Wanted to minimize risk during
pre-boarding
The Result:
● Spaces used for creating
unique app experiences for
each brand and pre-boarding
● Single Max Mara Branded app
with communications from HQ
○ Innovation through a
Max & Co Space
● Launched in ~ 2 months

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...that offers more than communication...

38. Reinert Logistics
The Challenge:
● 1200 employees
● Frequent accidents and field
injuries
● High turnover
The Results:
● Mobile training and safety
videos
● 15% less damages to their
trucks
● 15% less turnover
Plugins:
● Channels, Forms, Analytics,
Pages

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...and works on all channels.

40. SERVICE DIALOG App
The Challenge
- 10,000 employees, 70% of
which are field workers
- Highly dispersed workforce
- Operational communication in
more than 400 channels
The Result:
● 96% onboarded
● 60% weekly active usage
● 10x higher reach compared to
existing Social Intranet (Jive)

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Employee apps - the 3 top questions
Can we actually do this?
Security, BYOD, app stores,...
Will they come?
How to convince employees to use this on a voluntary basis?
What about those other tools?
Intranet, SharePoint, O365 - how do they relate to an employee app?

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Employee apps - the 3 top questions
Can we actually do this?
Security, BYOD, app stores,...

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Frequently asked questions
Mandatory or voluntary?
Use=working time? (no)
Personal or company device?
Connectivity?
Data protection?
GDPR compliance, location data, single user analytics
App distribution?
User management?
Sync with HR data, authentication options
Personalization?
Active vs. passive (better)
Being respectful about work / life balance?
E.g. rules for push messages, no business critical messages in voluntary scenarios

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Employee apps - the 3 top questions
Will they come?
How to convince employees to use this on a voluntary basis?

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The solution is not just mobile! How do we create relevance
and value?

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Managed
Centrally
Managed
Locally
Local updates, relevant
company news, meal
plan, career
opportunities
Curiosity
Shift Plans, operational
news, chat groups,
employee self service
Convenience
Surveys, ask
management, social
wall, open positions,
appreciation
Contribution
Employee benefits,
games with prizes,
blackboard, company
discounts
Carrot
Strategy, mission,
goals, results,
leadership, customers
Company
M&A, digital
transformation, new
products, services and
markets
Change
Learning &
professional
development, employer
branding
CareerChannel
Operational updates,
onboarding, safety,
quality, customer
experience, KPIs
People first: matching employee experience with
business goals
Company (goal)-
driven Content
Employee-driven
Content

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Employee apps - the 3 top questions
What about those other tools?
Intranet, SharePoint, O365 - how do they relate to an employee app?

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HR
Applications
Cloud Office
Platforms
(Collaboration,
documents,
teamrooms,...)
Employee
Communications
Platforms
Interactive
Intranet
Platforms

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HR
Applications
Cloud Office
Platforms
(Collaboration,
documents,
teamrooms,...)
Employee
Communications
Platforms Interactive
Intranet
Platforms
From employee app to employee experience platform!
1)INTEGRATE
3) FRONT DOOR

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1) Easy access to tools and services
Link to external
HR apps
Embed HR tools with
single sign-on
Custom built
microservices
Out of the box leave
request plugin

51. Where work
happens
Where culture
is created
Knowledge and desk workers All employees

52. News Sync for
SharePoint
SharePoint file view News Webpart for
SharePoint
News Connector for
MS Teams
Exchange calendar
view
2) Standard integrations for Office 365
(coming: search)

53. 3) A front door to the digital workplace

54. Personalized organizational knowledge and learning

55. Confidential© Black Sun Plc 2019
Employee apps - the 3 top questions
Can we actually do this?
Security, BYOD, app stores,...
Will they come?
How to convince employees to use this on a voluntary basis?
What about those other tools?
Intranet, SharePoint, O365 - how do they relate to an employee app?

56. Thank you!
20TH June 2019
Amanda Alexander, Business Development Director
Aalexander@blacksunplc.com
Frank Wolf, President and Co-Founder
Frank.wolf@staffbase.com