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Moving Forward with Mobile Olivia Spain, VP Mobile July, 11 2011
Growth of Smart Phones Within the next 5 years, virtually all phones sold will be smart phones. (Mobile Trends)
Web Access By 2013, mobile phones will overtake PCs as most common Web access device worldwide
1/3 of smartphone users launch apps before getting out of bed. App Usage
Smartphones for K-12 Students 44% 13-17: of high school students have access to a smartphone Fastest growing  age segment for smartphones in 2010 10 62% Minutes of talk of K-12 students prefer mobile devices over laptops for learning and media 20 Minutes of media consumption
To Most of Today’s Students, Mobile has Always Been There
Today’s student is different than just five years ago Active Connected Mobile
Access to knowledge
Revolution not Evolution Reframing the conversation: Notion of mobile is only 2-3 years old Own personal environment Mobile-first approach to software development
Mobile Device Capabilities Challenging our ideas of usage Multi touch Access to internet at high speed Capability for sensing motion and  	orientation Location awareness Media Capabilities
Why Mobile Learning Individualized learning Learning is fun Collaborative and interactive Attendance and participation Engagement
Getting Started, A Balancing Act Moving Too Fast: ,[object Object]
Unbalanced adoption
Poor user experience (teachers and students)
Poor results
Policy confusionMoving Too Slow: ,[object Object]
Students use devices for non-academic purposes
Always playing catch up
Hard to change direction when you over-planThe Right Balance: ,[object Object]
Professional Development and Support
Acceptable Use Policy in place
 Measurement is part of the process
Plan for agility
Plan to understand evolving needs,[object Object]
Modeling Usage Embrace social media Communication Channels PR/Brand Establishment Setting an example Support

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K-12 Leadership Roundtable: Moving Forward with Mobile

Notas del editor

  1. Data from 2009 Frost & Sullivan analysis
  2. Data from 2009 Morgan Stanley study
  3. Graphic from April 2011 Zokem research (as viewed on ReadWriteWeb)Quotedata from Xcube labs infographic, see also http://www.redmondpie.com/one-third-of-americans-use-smartphone-apps-before-they-even-get-out-of-bed-in-morning/
  4. Data from Sesame Workshop, Comscore, Joan Ganz Cooney Center
  5.  
  6. Just a quick look at this team and you will find no rookiesSpent my first 6 months building the teamBroad experience across the teamPrivate companies (entrepreneurial)Running large scale organizations (metrics-driven)Development experience includesIn-house developmentManaging subcontracted development relationshipsLot of experience in all functional areasCore of strong operational executionProvide us the ability to focus on longer-term, more strategic issues
  7. Just a quick look at this team and you will find no rookiesSpent my first 6 months building the teamBroad experience across the teamPrivate companies (entrepreneurial)Running large scale organizations (metrics-driven)Development experience includesIn-house developmentManaging subcontracted development relationshipsLot of experience in all functional areasCore of strong operational executionProvide us the ability to focus on longer-term, more strategic issues
  8. Just a quick look at this team and you will find no rookiesSpent my first 6 months building the teamBroad experience across the teamPrivate companies (entrepreneurial)Running large scale organizations (metrics-driven)Development experience includesIn-house developmentManaging subcontracted development relationshipsLot of experience in all functional areasCore of strong operational executionProvide us the ability to focus on longer-term, more strategic issues
  9. Just a quick look at this team and you will find no rookiesSpent my first 6 months building the teamBroad experience across the teamPrivate companies (entrepreneurial)Running large scale organizations (metrics-driven)Development experience includesIn-house developmentManaging subcontracted development relationshipsLot of experience in all functional areasCore of strong operational executionProvide us the ability to focus on longer-term, more strategic issues