What do mom's do with their stolen moments?

1. MOMS&
“ME TIME”
A BLOGHER RESEARCH STUDY IN PARTNERSHIP WITH
99% 96%
WATCH TV
INDULGE GET ACTIVE ENJOY THEIR MEDIA EVERY MINUTE COUNTS
52%
ALCOHOL
49%
MANI/PEDIS
50%
TV
49%
SURFING WEB/
PLAYING GAMES
ONLINE
6%
PAD OUR TIME WHEN
THE FAMILY
VACATION
22%
SEX
19%
MY DEVICE!!
24%
ADD ANOTHER
5 LBS
OF MOMS SAY
“TIME FOR MYSELF IS IMPORTANT
FOR MY PERSONAL WELL-BEING”
OF MOMS ARE
INTERESTED IN MAKING MORE
TIME FOR THEMSELVES
OCCUPIED
PLACES WE LOCK OURSELVES INTO
TO “STEAL A MOMENT”
WHAT DO
MOMS DO
WITH THEIR
STOLEN
MOMENTS?
WHAT MOMS
WOULD (AND WOULDN’T)
GIVE UP
FOR “ME TIME”
MOMS ARE NOT ABOVE
STEALING
MOMENTS
OF FREE TIME
33%
OUT RUNNING ERRANDS
73%
ENJOY A BOOK OR MAGAZINE
49%
SURF THE WEB AND PLAY GAMES ONLINE
76%
ENGAGE WITH OTHERS
ONLINE VIA SOCIAL MEDIA
40%
GET OUTDOORS
50%
ENJOY AN OCASSIONAL TREAT
56%
TV REALLY IS AN
OCCASIONAL BABYSITTER
(and so is the tablet 28%)
54%
PURSUE HOBBIES
50%
THE BATHROOM
IS OUR HAVEN
48%
EXERCISE
35%
NOT JUST KIDS
FAKE BEING SICK
59%
“I offered to
DRIVE FRIENDS
TO THE AIRPORT,
just so I could get out
of the house and have
a nice, quiet drive
back by myself!”
“I’ve
ARRIVED EARLY
TO DENTAL
APPOINTMENTS
just to have the extra
20 minutes in the
waiting room.”
“I
GET UP AN
HOUR EARLIER
THAN I NEED TO
just to have time
by myself.”
UP FOR
GRABS
DON’T
TOUCH
Source: The Moms and Me-Time survey, in partnership with fruitwater® 2014, BlogHer Visionaries Sample=415
BlogHer (www.blogher.com) is the leading cross-platform media network created by, for and with women in social media. BlogHer Visionaries is a dedicated panel
representative of BlogHer's community of 20,000 influencers who reach an audience of 100 million across premium blogs, Pinterest™, Facebook®, and Twitter™.
©2014 glacéau. glacéau® and fruitwater® are registered trademarks of glacéau.
Q: What would you give up for
an extra hour a day for “me time?”
THE CLOSET THE BATHROOM THE CAR