Learn how to access passive talent to build a talent pipeline, network or community and build a pool of job seekers to source and build relationships long before your job opening.

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Blogging4Jobs Presents

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HRCI program number sent to you via email
upon program completion.

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Jessica Miller-Merrell
@blogging4jobs
Bryan Chaney
@bryanchaney
Lars Schmidt
@thisislars

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Jessica Miller-Merrell
@blogging4jobs

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• Talent Community
• Talent Network
• Talent Pipeline
• Hash Tag
• Sourcing

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• Top 5 Sites Most Important to
Candidate
– Career Site
– LinkedIn Company Page
– Facebook Company Page
– Career Site Notifications
– Twitter Feeds
Source: 2012 Candidate Experience Awards

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• Create Touch
Points
• Recruitment is
Not a Point in
Time
• Employer Brand
• Technology
• Community

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Lars Schmidt
@thisislars

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• Launched July 2011
• Promoted through NPR recruitment
marketing channels
• Shared with all NPR job applicants (i.e.
we’re pointing NPR applicants to jobs
outside of NPR)

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• Media orgs add#PubJobs hashtag to
job tweets
• TRTs each others tweets, increasing
virality, broadening visibility

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• 1,500+ tweets
• Increased awareness for career
opportunities in public media
• Numerous hires throughout system

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#PubJobs In Action
In addition to “#nprlife,” NPR started a second hashtag, “#pubjobs,” that is
designed to be a collaborative recruiting effort across all public media
organizations. The theory is that if many groups in this community utilize it, they
can help each other spread the word about job opportunities in the field.
[Teresa Gorman] came to NPR about six months ago as a digital news
specialist after finding out about a job opening on Twitter via the “#pubjobs”
hashtag.
“I was at a full-time job already, so I wasn’t actively looking,” Gorman said.
From Washington Post article, “For non-profit NPR, Social Media is a ‘great
equalizer’ when it comes to hiring”

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#PubJobs in the Media

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Bryan Chaney
@bryanchaney

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• Launched
March
2012
to
enable
easier
job
search
on
Twi8er
and
"own"
the
results
vs
#jobs
hashtag
• Jobs
pushed
to
Twi8er
with
the
#AonJobs
tag
• Sourcing
and
RecruiBng
Teams
started
sharing
the
hashtag
with
their
job
updates
• Mostly
for
acBve
job
seekers,
very
transacBonal

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• Lars Schmidt www.amplifytalent.com
• Bryan Chaney www.about.me/bryanchaney
• Jessica Miller-Merrell www.blogging4jobs.com

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HRCI program number sent to you via email
upon program completion.