Selling to gaining the attention of the human resources and recruiting industry isn't easy. There's alot of competition out there particularly in the HR and recruiting technology side of the house. This presentation shares information from our recent Blogging4Jobs blog reader survey and discusses the best way to sell and market your company, product or service to human resources and human capital practitioners. Earn HRCI recertification credits any time. Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free.

1. Powered by Blogging4Jobs
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2. Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars
& register to get PHR, SPHR & GPHR cert
credits free.
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#Blogging4Jobs

3. Our Sponsor
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4. @Blogging4Jobs
Jessica Miller-Merrell
@blogging4jobs
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5. #1 - HR is More Than a Lead
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6. HR, an Overview
• 72% are women
• 12 years of experience
• Median employee population of 560
2012 Study by HRPA
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7. Topics Important To Us
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Social Media
Manager & Leadership
Retention
Employment
Source: 2013 Blogging4Jobs Reader Survey
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8. #2 - Quality Over Quantity
Source: 2013 Blogging4Jobs Reader Survey
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9. #3 - Solution Not Sale
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10. How We Research
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Google
Recommendations
Articles/Blogs
Conferences
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11. #5 - Conversation Over
Conversion
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12. Powered by Blogging4Jobs
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13. #6 - Know the Industry
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Shadow your buyer
Read blogs
Attend conference sessions
Take time to know the industry
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14. Adoption in HR & Recruiting
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15. Personalize Everything
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16. Personalize Everything
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Create an experience
Custom & meaningful content
Personalized demos
PR pitches too!
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17. Questions?
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18. Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars
& register to get PHR, SPHR & GPHR cert
credits free.
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#Blogging4Jobs

19. Google Me
Jessica Miller-Merrell
jessica@xceptionalhr.com
www.workology.com
(405) 293-2564
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