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Jessica Miller-Merrell
@jmillermerrell!
OUR SPEAKERS
#BLOGGING4JOBS
Arron Daniels
@arron_daniels!
TODAY’S PRESENTATION
1)  Why Mobile? !
2)  SMS Scenarios !
3)  Texting Templates!
#BLOGGING4JOBS
•  71% of adults in the U.S. now have a web-enabled
smartphone.
•  45% of 13-24 year olds are spending
4+ hours on their smartphone device.
•  90% of job seekers use their mobile
device to search for jobs.
MOBILE FACTS
#BLOGGING4JOBS
#BLOGGING4JOBS
WHY TEXTING?
#BLOGGING4JOBS
WAYS TO USE TEXTING IN
RECRUITING
•  SMS job alerts !
•  Candidate communication!
•  Interview confirmations!
•  Candidate push!
•  Email to text !
#BLOGGING4JOBS
POLL QUESTION #1
•  Never!
•  A few times!
•  Often!
•  Like crazy!
I texted a candidate in the last 90 days:!
#BLOGGING4JOBS
TEXTING TIPS
•  Limit texts to 140 characters!
•  Personalize messages!
•  Ask questions !
•  Use link shorteners for links in
texts (bit.ly)!
!
#BLOGGING4JOBS
TEXTING TIPS
•  Text during business hours !
#BLOGGING4JOBS
TEXTING TECH
#BLOGGING4JOBS
POLL QUESTION #2
•  New candidate reach out!
•  Candidate follow up & confirmation!
•  General communication!
•  Re-establishing contact !
•  Other!
I have been using texting most for:!
#BLOGGING4JOBS
SCENARIO #1 – OPTION A
B
SCENARIO #1 – OPTION B
The Cold Reach Out!
!
#BLOGGING4JOBS
SCENARIO #2 - OPTION A
SCENARIO #2 – OPTION B
Follow Up !
!
#BLOGGING4JOBS
SCENARIO #2 – OPTION B
Follow Up !
!
#BLOGGING4JOBS
SCENARIO #3 – OPTION A
SCENARIO #3 – OPTION B
More Information!
#BLOGGING4JOBS
SCENARIO #4 – OPTION A
SCENARIO #4 – OPTION B
General Communication!
!
#BLOGGING4JOBS
SCENARIO #4 – OPTION B
General Communication!
#BLOGGING4JOBS
SCENARIO #5 – OPTION AA
#BLOGGING4JOBS
SCENARIO #5 – OPTION B
Candidate Update!
#BLOGGING4JOBS
SCENARIO #5 – OPTION C
Candidate Update!
#BLOGGING4JOBS
TEXTING DO IT WELL OR NOT
AT ALL
#BLOGGING4JOBS
FINAL THOUGHTS
!
•  Texting offers a great way to engage
candidates, but you have to try it using
a pilot program or test group.!
!
•  Candidates want nothing more than
engagement, follow up and
communication with recruiters. Texting
offers all these things. !
#BLOGGING4JOBS
???
QUESTIONS
#BLOGGING4JOBS
Jessica Miller-Merrell
@jmillermerrell!
!
sources
Job Candidates Prefer!
Text Messages
-b4j.co/jobs-texts!
Text Messages Are Best
Candidate Engagement
Tools !
b4j.co/recruiting-w-text!
5 Mobile Recruiting
Myths!
b4j.co/myths-mobile!
LET’S CONNECT
LinkedIn: b4j.co/jmillermerrell!
Arron Daniels
@arron_daniels!
!
LinkedIn: b4j.co/arrondaniels!

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How to Use Text Messaging in Your Recruiting and Hiring Efforts