Social media while effective at marketing and driving sales can be a time consuming and soul sucking nightmare. Hear from our experts on best practices in growing your business and driving sales with social media and time management in mind. Earn HRCI recertification credits any time. Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free.

2. Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars
& register to get PHR, SPHR & GPHR cert
credits free.
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3. Our Panelists
Jessica Miller-Merrell
@jmillermerrell
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Alicia Arenas
@aliciasanera
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4. Purpose of Social Media
•
•
•
•
Branding
Lead generation
Relationships
Content distribution
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5. Where Do I Begin?
• Strategy
• Tactics
• Tools
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6. First Things First
• Strategy
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9. Sponsored by Blogging4Jobs & SaneraCamp
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10. HR Demographics
More information about HR Demographics http://b4j.co/hr-demo
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11. SWOT Analysis
•
•
•
•
Strengths
Weakness
Opportunies
Threats
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12. Step By Step
• Tactical
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13. Tools
• Hootsuite.com
• Scheduled FB
posts
• Calendar
• Content
Aggregation
• Evernote
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14. HootSuite
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15. Content Aggregation
• Best way to
consume &
digest
content, resour
ces & your
competition
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16. Content Aggregation Best
Practices
•
•
•
•
Target content
Schedule distribution
Make notes
Keep a list for inspiration
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17. Evernote
• Saving and filtering content
• Capturing information
• Integrating social profiles in networking
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18. Evernote
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19. Evernote Hello
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20. Looking Back
• Start small
• Focus your efforts
• Measure your results
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21. Questions?
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22. Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars
& register to get PHR, SPHR & GPHR cert
credits free.
Sponsored by Blogging4Jobs & SaneraCamp
#HRsolutions

23. Learn more about . . .
Alicia Arenas at www.saneracamp.com
Jessica Merrell at www.blogging4jobs.com
Additional resources:
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#HRsolutions