Blogging Edge

2. What we do…
Wouldn’t it be great if…
• You had direct access to influencers in your target
market?
• They shouted about your product or brand?
This is exactly what we facilitate!

3. Why work with bloggers?
• 81% of online users trust what bloggers say (source: BlogHer)
• 61% of consumers have bought something based
on a blogger recommendation (source: BlogHer)
• Bloggers drive 16x more engagement than ‘mega
influencers’ like celebrities – and cost you less! (source: The
Real Time Report)

4. What’s in it for brands?
• Natural, mixed-link profile
• Increased brand awareness within your niche
• Referral traffic
• Increased social media shares, mentions & follows
• Increased ranking for a particular focus area

5. So, what does a campaign
look like?

6. Product reviews
• The digital word-of-mouth!
• Get honest, detailed opinions of your product

7. Product reviews
We will…
• Source the bloggers that best fit with your brand
• Create a buzz around your product
• Manage campaign progress all the way through
• Send you regular updates, plus a final report

8. Case study
We dramatically increased awareness of the brand’s
womenswear products by challenging fashion
bloggers to style a TM Lewin ‘classic white shirt’ in a
way that reflected their personal style.

9. Case study
Domain Authority 35
319k+ social followers
Domain Authority 34
329k+ social followers
Domain Authority 25
7k+ social followers

10. Giveaways
• Engage potential customers, reward existing ones
• Build your social following and subscriber list
• Generate high levels of referral traffic
• Links and mentions from trusted sources

11. Giveaways
We will…
• Hand pick a blogger (or bloggers) with a highly-
engaged network of readers
• Promote the giveaway to our network of bloggers
for additional brand exposure
• Monitor the campaign progress all the way through
• Send you regular updates, plus a final report

12. Case study
We increased brand awareness and boosted social
metrics for this online retailer by teaming up with a
popular parenting blogger to give away a gift
voucher.

13. Blogger competition
Have a product/service that can’t be given away?
Our competitions:
• encourage bloggers to write about it
• generate high volumes of social shares
• generate multiple relevant links
No two are the same!
Tailor made to suit the brand, budget and bloggers.

14. Blogger competition
We will…
• Create bespoke content for your website
• Develop a unique angle for your competition
• Promote the competition to a wide audience
• Monitor the campaign progress all the way through
• Send you regular updates, plus a final report

15. Case study
We created a ‘home staging’ area on the brand’s site
to help homeowners get their property sale-ready.
Our ‘My Pad for an iPad’ competition directed
bloggers to this content, who staged and
photographed their own homes to enter.

16. Blogger event
• We’ll organise an exciting blogger workshop
• Or invite bloggers from our network to your existing
event such as a product launch
• Generate online exposure across the bloggers’
websites and social media networks
Totally bespoke!
Every event is planned from scratch just for you.

17. Blogger event
We will…
• Find a venue (if required)
• Do all the planning, right down to the refreshments
• Hand-pick the best bloggers and personally invite
them along
• Keep in touch with the bloggers afterwards and
monitor for online exposure

18. Why choose to
work with us?

19. Why choose Blogging Edge?
• Curated database of 20,000 bloggers
• Built by marketing experts with experience in SEO,
social media, PR, creative content and blogging
• As bloggers ourselves, we know what pitches they
like to receive (and which they don’t!)
• We can create bespoke campaigns to perfectly
suit your needs

20. 3-tier system
• Get featured by the celebrities of the blogosphere!
• Best suited to high-budget and luxury brands
• Drive huge levels of referral traffic, social shares and
product sales
Platinum tier
Our Platinum bloggers:
Domain Authority ~40-60
Readership ~50k-400k pageviews/month

21. 3-tier system
• Our most popular option
• Introduce brands to a large, highly-engaged
audience
• Best suited to medium-budget campaigns
Gold tier
Our Gold bloggers:
Domain Authority ~20-50

22. 3-tier system
• Best suited to smaller budgets for low-cost, high-
volume campaigns
• Ideal for brands with low monetary value products
Silver tier
Our Silver bloggers:
Domain Authority ~10-40

23. What our clients say

24. Brands we’ve worked with
…and many more!

25. Get in touch
Phone:
0845 838 0936
Email:
brands@bloggingedge.com
Website:
www.bloggingedge.com