Get Hyper-local with SMM/SEO to Grow Your Business Online (Locally, Nationally and Globally)

“Social Media Content”
Get Hyper-local with SMM/SEO to Grow Your
Business Online (Locally, Nationally and Globally)
Matthew O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
http://gplus.to/matthewobrien
http://gplus.to/mintsocial

Source: Hubspot.com

54% of smartphone use is motivated by
communication, and 33% by entertainment
Source: Hubspot.com

Sponsored Stories generating 13 x click-through rates.
Smartphone users least likely to see ads on Facebook
(3% to 13% chance of being seen ‘below the fold.’)

Image Source: http://bit.ly/Szq7YY

Blogs/Articles
Images
Status Updates
Location specific
Videos
SMS
Reviews
Reporting
Content Engine

Image source: http://bit.ly/Xi4eTK
& Google.com

Full Video
Teaser Video
Blog
Headlines
(Status Update)
Photos from Video
(screen shots)
Blog Networks
Other Media
Content Distribution
…from 1 video

• 400+ 540 million active users
• 1 of 4 people login once a month
• Google+ dominates in search results
Image source:
http://dustn.tv/active-
users-2013/

To Do List in Google+

Google+ business page Verification –
Add your badge on your website.

Add and verify all
your social media
profiles and blogs
on your Google+
profile page.

Claim your blogs and other websites that you are an
author on. Learn how to do this: http://bit.ly/RDZS4v

Claim your YouTube account that is connected to
your Google+ profile (also enables Hangouts).
Key point: If you have a YouTube account tied to
another gmail email, you can transfer this account to
another Google+ account.

1. Follow your profile links
2. Embed post links
3. Optimize your title tags (*____*)
4. Unlimited editing power
5. Index new content lightning fast
6. Stalk Connect with influencers
7. Optimize your author pic (CTR)
8. Test drive a G+ social media dashboard
9. Check your CircleRank
10. Be an awesome (Late) early adopter
Source: www.seomoz.org/blog/tips-to-use-google-for-seo
Optimization Tips

Integrating Offline/Online
Marketing

Geosomo
[gee-oh-so-moe]
Geographically targeted mobile
social media marketing
• Integrates online & offline
marketing
• Improves customer experience by
offering enhanced content
• Offers Business Owners better
tracking/analytics of marketing.

56%
Smartphone Use has Taken Off
Source: http://www.marketingprofs.com/charts/2013/10957/how-iphone-and-android-ownership-varies-by-demographic#ixzz2xSLzRh7

Searches on Mobile Devices

Nearly All Consumers (97%) Now
Use Online Media to Shop Locally
• Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp

• Source: http://searchengineland.com/study-55-percent-of-mobile-search-driven-conversions-happen-in-one-hour-or-less-151432

Google Maps G+
49,884,000 Pre-designed, Pre-
indexed SEO optimized
websites.

90% of customers are
using Google Maps to
find local businesses
BUT…
Google Maps G+

Less than 7% of
Businesses have
claimed their listing!
Google Maps G+

60% of Google Maps
Searches are on
Mobile Devices
Google Maps G+

Google “7 Pack”
Maps G+
Brands

{Step 1} Create a Profile Document
• Consistency across
local listings
• Syntax is Important
– i.e. Phone #: (xxx) xxx-xxxx or
xxx-xxx-xxxx

{Step 2} Create Profiles
• Local Listings(except Google
Places—more on that in a
minute)
• Photo
– Panoramio
– Picasa
– Flickr
• Video
– Youtube

{Step 3} Post Geo-Tagged Content
• Photos
– keyword optimized—
example:mountain-biking-
sedona-az.jpg
– Split images up between photo
sharing sites
– Map to your corporate
address—exactly the same as
your office address
• Video
– Youtube geotagging
• Blog Posts
– Post Mapper –open graph api

{Step 4} Create or Claim Google
Place Page
• Same as other local
listings
• Grab a few geo-tagged
photos from each
photo site
• Grab at least 1 geo-
tagged video from
YouTube

{Step 5} Get Reviews
• Be Remarkable.
• Make it easy. Put direct
links on your website for
reviews OR Use a service
like Customer Lobby.
• Offer incentives to
customers that post a
review/check in
– Free Gift
– % off next purchase
– Other ideas?

Social and Mobile Users
…are influencers
Consumers who use social networks and smartphones
….write reviews
In the past 30 days
….40% have submitted between 2 and 5 Reviews
“Great Food at a
Great Price”
“Solid value”

Top Responsibilities for Local
Respond to questions and complaints……………………..81%
Special offers, promotions and events……………………..78%
Company photos……………………………………………..66%

Visibility Multiplier Effect
Website
(SEO and PPC)
Content
Engine
Views
Time
Audio
Video
Photo
PR
ArticlesProfiles
Docs, PPT
Blogs

Microsoft
Ever used one of these?
Google

Examples of QR Code Marketing

Matt O’Brien | Mint Social @Blogster @Mint_Social
Geo-tag Your Content

Local Search Trends
1: Primary source to find a business is online (70%)
Matt O’Brien | Mint Social @Blogster @Mint_Social
2: Local searchers are more apt to buy.
3: Adding New Content is Mandatory
4: Diversify with Print (offline marketing)
5: Social and mobile marketing

Partnership Goals for Measuring Results and ROI
1. Increase social mentions and create inbound links to your
website.
2. Improve local keyword rankings for your top landing pages.
3. Increase traffic to your website.
4. Build an online community through social media marketing.
5. Create inquiries for your brand.
Social Media in Action – ROI

Matthew O’Brien
http://gplus.to/matthewobrien
http://gplus.to/mintsocial
480-818-MINT
mint@MintSocial.com
MintSocial.com

Get Hyper-local with SMM/SEO to Grow Your Business Online (Locally, Nationally and Globally)

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