Http://www.MintSocial.com - On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to learn about how to leverage social media to help the poor, the hungry, the homeless and to reach people in crisis across Arizona. The first thing to note is that non-profit organizations have an advantage over other businesses when it comes to social media marketing. The reason is simple; non-profit organizations have a common mission for helping those in need. Therefore, their marketing message is genuine and does not need to be modified to fit what social media demands (selfless promotion vs. shameless self-promotion). For example, a business that takes their brochure content and promotes it through their social media channels will most certainly get a much low level of engagement with their audience and run the risk of being perceived as a self serving marketer. Contrary to this is the non-profit that typically has a mission of serving those in need and can utilize their 'off the shelf' marketing content because it has a more selfless message for helping others. Isn't this what social media marketing is all about by having a third party promoting a message to benefit another?

1. Social Media Marketing For Non-Profits Matthew O’Brien @blogster “ Build a Footprint … Generate ROI” Presented for Maricopa Association of Governments on 10-15-2010

5. Your Website Is one of Millions

6. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online? @blogster @Mint_Social

7. Web Search Trends “ Where we spend our time online” @blogster @Mint_Social Social Media Marketing for Non-profits

11. Deep Thoughts… @blogster @Mint_Social Social Media Marketing for Non-profits

12. Deep Thoughts… @blogster @Mint_Social Social Media Marketing for Non-profits

13. Deep Thoughts… @blogster @Mint_Social Social Media Marketing for Non-profits

14. The visibility Multiplier Effect Published Weekly 50+ sites 50X – 1000X more traffic to your website 1 Document @blogster @Mint_Social Social Media Marketing for Non-profits

15. @blogster @Mint_Social Social Media Marketing for Non-profits

17. Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools Visibility Multiplier Effect Articles, Docs PR Approved Monthly Content Partner Content Inbound Links and Traffic Social Media Marketing for Non-profits

20. Your Publishing Hub “Blog” @blogster @Mint_Social

22. Google Maps Social Media Marketing for Non-profits

26. … then video must put this into the millions.” @Mint_Social Social Media Marketing for Non-profits

28. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding

29. ‘ Why’ Leverage Web Video Social Media Marketing and Online Branding

30. ‘ Why’ Leverage Web Video @Mint_Social Social Media Marketing for Non-profits

31. ‘ Why’ Leverage Web Video @Mint_Social Social Media Marketing for Non-profits

32. ‘ Why’ Leverage Web Video @blogster @Mint_Social

33. ‘ Why’ Leverage Web Video Some of the rankings in Google from the first month. Social Media Marketing and Online Branding