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BLOOMREACH FOR LISTINGS
YOU HAVE SOMETHING FOR EVERYONE

                       How can I repair
                                                                 Is there a
                             my
                                                                mover in my
                       washer/dryer?             Does anyone        area?
                                                 want to grab
                                                    a beer
I am looking to        I am
                                      I need a     tonight?
                    selling my
 buy a place in        bike.        roommate!                       I need a new
   Palo Alto,                                                           car…
   California.
                                                     It’s time for new
                   I really want        Anyone
                                      subletting             job.
                  tickets to that    their office
                       game!            space?




                     Yet you still are not winning all of search…
BLOOMREACH GETS YOU FOUND



                   The first Big Data Marketing
 BIG DATA       Application for search that gets your
                           content found,


    by using data to understand your site
      and users and generate relevant        RELEVANCE
        content from long-tail search


                up to 90% more unbranded natural
 TRAFFIC           search visits that could not be
                 captured through manual effort.
THE LONG-TAIL IS BIG BUSINESS



 <25     % offound through search
               your pages are ever




         70      % ofare long-tail
                      search queries




                2.5X             frequency in which long-
                                  tail keywords convert
BLOOMREACH MONETIZES THE LONG-TAIL


            DYNAMIC OR THEMATIC PAGES

Adapts category pages using Big Data
Aggregates content for more relevant results
Increases repeat visits and indexing




                                         RELATED SEARCH AND PRODUCT WIDGETS

                                               Drive traffic to other pages of your site
                                               Increase likelihood of conversion
                                               Increase in-linking
HOW BLOOMREACH WORKS FOR YOU

                                                 Dynamic or
                                                Thematic Page




Natural search on Google




                           Related Search and
                            Product Widgets
WHY BLOOMREACH


      Over 80 customers in e-
      commerce, travel, listings,
Who   and lead generation
                                      Getting started is easy
      including Yahoo!, Neiman
      Marcus, Guess, and Orbitz                    One-time API
                                             integration in just a   1
      Founded by Google, Yahoo!,                        few days
How   and Facebook engineers,
                                           Pay only for the
      backed by Bain Capital and           incremental value we
                                       2
      Lightspeed Ventures                  deliver in traffic

      To bridge the discovery                 Extensive analytics    3
                                                      dashboard
Why   divide using Big Data to help
      get our clients found
Big Data.

Big Results.

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BloomReach for Listings

  • 2. YOU HAVE SOMETHING FOR EVERYONE How can I repair Is there a my mover in my washer/dryer? Does anyone area? want to grab a beer I am looking to I am I need a tonight? selling my buy a place in bike. roommate! I need a new Palo Alto, car… California. It’s time for new I really want Anyone subletting job. tickets to that their office game! space? Yet you still are not winning all of search…
  • 3. BLOOMREACH GETS YOU FOUND The first Big Data Marketing BIG DATA Application for search that gets your content found, by using data to understand your site and users and generate relevant RELEVANCE content from long-tail search up to 90% more unbranded natural TRAFFIC search visits that could not be captured through manual effort.
  • 4. THE LONG-TAIL IS BIG BUSINESS <25 % offound through search your pages are ever 70 % ofare long-tail search queries 2.5X frequency in which long- tail keywords convert
  • 5. BLOOMREACH MONETIZES THE LONG-TAIL DYNAMIC OR THEMATIC PAGES Adapts category pages using Big Data Aggregates content for more relevant results Increases repeat visits and indexing RELATED SEARCH AND PRODUCT WIDGETS Drive traffic to other pages of your site Increase likelihood of conversion Increase in-linking
  • 6. HOW BLOOMREACH WORKS FOR YOU Dynamic or Thematic Page Natural search on Google Related Search and Product Widgets
  • 7. WHY BLOOMREACH Over 80 customers in e- commerce, travel, listings, Who and lead generation Getting started is easy including Yahoo!, Neiman Marcus, Guess, and Orbitz One-time API integration in just a 1 Founded by Google, Yahoo!, few days How and Facebook engineers, Pay only for the backed by Bain Capital and incremental value we 2 Lightspeed Ventures deliver in traffic To bridge the discovery Extensive analytics 3 dashboard Why divide using Big Data to help get our clients found

Notas del editor

  1. ----- Meeting Notes (1/6/12 11:05) -----Jim covers:Advanced CRMadvanced analyticsBIMulti-channel, next best actionInternet MarketingBig data