Our Branding and Marketing Services

1. Race For Excellence
 BlueEarth Softwares
 BlueEarth Media
 BlueEarth Reality
 Print Media
 Big Ads

2. CONTENTS
ABOUT BlueEarth Softwares and Media Group
What we do
Our Success Stories – Events
Offer Offerings

3. GROUP OVERVIEW
About BlueEarth:
BlueEarth is derived from English form of mutual reciprocity which in
English means “Life”. It is a presumption of relationship beyond the
expectations of the other person.
Our Services:
BlueEarth Group is a multi dimensional entity offering expertise in areas
ranging from Corporate Compliance to Green Energy Solutions.
Our Philosophy:
We believe in instilling trust and exceeding expectations of our clients.
We are continuously innovating and evolving ourselves thus offering
you the best.

4. WHAT WE DO
• Conceptualizing, Organizing & Publicity of Events
• Customizing events Event Management
• Image Management, Publicity, Promotions, Internal & External
Communication, Social Media. Public Relations
• Arranging debt funds and equity funds.
• Explore New Markets & Business Development. Finance & Strategy
• Providing Pan India support in Legal, Para – Legal and Statutory
Compliances mandatory for Corporate Sector
• Offering Legal services as counsel and consultants and also soliciting
their interest in matters involving litigation.
Corporate Compliance
• Innovative and breakthrough methodologies in Training &
Development arena. Trainings
• Providing end to end HR Solutions
• Conceptualizing & Creating HR portals/Software. Human Resources
• Procurement Real Estate of Commercial, Industrial & Institutional Land.
• Turnkey Projects in Software Development, IT Management, Supply
Information Technology & Maintenance Hardware & Facility Management.
• Turnkey Projects in LED Power Efficient Lighting solutions and Solar
Photo Voltaic Systems staring from consultancy , designing,
installation , commissioning and maintenance.
Green Energy & Lighting
Solutions

5. Advertising and Branding
 Email Marketing
 SMS Marketing
 SEO
 SocialMedia Marketing (Facebook, Twitter, Instagram, YouTube, etc.)
 Corporate AV, Ad Movies and Creative Designs
 TVAds
 Website Ads
 Mobile Marketing
 Database marketing
 Miss Call Alert
 Voice SMS
 Election Campaigns
 Event (Corporate, Social and Entertainment)
 Online and Offline Reputation Management
 Online Event planning, Design and implementation
 Print Ads
 Radio Ads
 OutdoorMedia

6. Radio Advertising
We as the Radio Advertising Agency Delhi, Noida, guide you on direct response radio
creative strategy and find the right radio ad space that fits your budget and reaches
your target market. We suggest you the best stations, programes, and advertising
opportunities to meet your goals, with the perfect media planning that best leverages
all of our radio advertising process.
Our radio advertising service for your product or service will benefit you and
take you towards success of your business by bringing consumers for your
brand. Our focus is to provide the clients with the very best methods of using
radio advertising as an opportunity to gain consumers, sales and revenues for
your company.
We offer you the most affordable and effective radio approach.

7. Print Advertising
Newspaper is an ever-ending chain of media market in providing information. We
help you to get your ad space for newspapers at a fast and secure manner. We are
offering you with a simplified format of selling ad space for your brand promotion.
Advertisers have the option of reaching the largest collection of people with a
national campaign, or a tightly targeted geographic audience by advertising in
regional newspapers. BlueEarth Media can plan, buy and manage an effective press
advertising campaign for you, providing an excellent platform for any business to
reach solely their target audience and avoid advertising wastage.
We are one of the proficient and creative Newspaper Advertising Agencies in Delhi,
creating memorable and innovative print advertising design. Create newspaper
advertisements to give convey your sales message and give the most of exposure for
your brand, product or service, also maximizing your response rates by motivating
your potential customers. .

8. TV Marketing
We provide TV Commercial Slots of each and every channel whether it be National
or Local TV Channel. We have the best rates as we deal in bulk with some of the
channel owners. We are continuously working on low cost Ad rates for multiple
channel so we have designed some bundle offer which suits your budgets and
requirement. We help you to give maximum exposure in great budgets to improve
your brand strength.
Channels we work with : -
Sony, Sab TV Star Plus, Star News, AAJTAK, Life Ok, Movies Ok Zee Cinema, Zee
TV, Zee News, ABP News, & Pictures, 9XM, Sony Mix, Sony Mix, Colors etc.

9. Outdoor Services
We are one of the powerful ad agencies that provides brand advertising. We deal with
traditional and digital billboard advertising, interactive and roadside advertising.
Gives the opportunity to bring outdoor advertising campaigns in a powerful and
effective manner. With a team of expert, we have accomplished campaigns for
businesses in many places, from a single location billboard to a multi-media
campaign. We have the passion to improve the outdoor advertising. We take a
snapshot of your brand or product in a most beautiful way and we conveyed it to your
audience by pasting it on billboards, buses, bus shelters, subways, street walls and
many more places.
As the creative and full service ad agency in Noida, we offer Outdoor advertising
through various medium like billboards, wallscape, posters on bus benches, taxi,
railway station, airport, mall, retail store, road, etc., to promote your product or
service in specific geographic areas, which are effective for the businesses. We
execute successful outdoor advertising campaign. We make your ad highly visible,
which shows effective results.

10. PR Services
 Public Affairs
 Strategic Positioning Corporate Relations/Reputation Management
 Publications & Newsletters
 Community Relations & Public Affairs
 Direct Communications Internal Communications
 Marketing Communications
 Internet-based Communications Image/Brand
 Brand Identity Development
 Media Relation activities
 Events, Tradeshows and Seminars
 Publicity & Promotions
 Web development and designing
 Brochures & templates designing
 Community Interaction Programs

11. • Providing our clients with a
single most powerful way
to quickly discover both
emerging opportunities &
threats.
• Nation wide media
monitoring services that
include hundreds of Indian
Newspapers, TV channels,
Magazines.
• Extending your reach to
millions of web pages and
sites around the globe!
New Initiative
• Associating to a noble cause of Social welfare
& Community Development programs.
• Campaign planning to Execution.
• Extensive experience in
organizing a wide variety of
events including:
Conferences, Exhibitions,
Seminars, Workshop, Road
Shows, Product Launches &
Corporate Events
Designing online
experiences and ensuring
our clients are at the
forefront of the
conversation.
As social & digital media
experts, we develop
communications strategies
around social media and
digital business
management on behalf of
our clients
• Developing integrative
communication structure
linking stakeholders &
Employees to
ORGANIZATION.
• Managing &
orchestrating all internal
& External
communication aimed at
creating favourable
relations between the
stakeholders.
•Comprehensive, Thoughtful &
Creative approach to
communicate.
Public
Relations &
Corporate
Affairs
PR Vertical
Social Welfare &
Community
Development
Programs
Events
Social Media
Corporate
Communication:
Internal &
External
Reputation
Management:
Media &
Online

12. Social Media Optimization
BES Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the
intent of attracting unique visitors to website content. SMO is one of two online methods of website
optimization. There are two categories of SMO/Social SEO methods we use to do for our customers:
(a) Our Social media features added to the content itself, including: RSS feeds, social news and sharing
buttons, user rating and polling tools, and incorporating third-party community functionalities like images and
videos
(b) We do Promotional activities in social media aside from the content being promoted, including: blogging,
commenting on other blogs, participating in discussion groups, and posting status updates on social networking
profiles
Our Social Media Optimization is related to search engine marketing, but differs in several ways, primarily the
focus on driving traffic from sources other than search engines, though improved search ranking is also a
benefit of successful SMO. Social Media Optimization is in many ways connected as a technique to viral
marketing where word of mouth is created not through friends or family but through the use of networking in
social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves
the same by sharing content through the use of RSS in the blogosphere and special blog search engines.
As per our thinking Social Media Optimization is considered an integral part of an online reputation
management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or
individuals who care about their online presence.
Our Social Media Optimization (SMO), is not limited to marketing and brand building. Increasingly smart
businesses are integrating social media participation as part of their knowledge management strategy (i.e..
product/service development, recruiting, employee engagement and turnover, brand building, customer
satisfaction and relations, business development and more). Additionally, Social Media Optimization is
oftentimes implemented to foster a community of the associated site, allowing for a healthy business to
consumer relationship.

13. Email and SMS Marketing
E-Mail Marketing
 It is the most important tool of targeted online advertising and we expertise into it as we don’t only push
your campaign to xyz profiles but we actually strategize it. We make sure to use only OPT-IN databases
and also we take care of campaign shooting timings as well as monitoring of the campaign on regular basis.
Reach the Niche Profiles:
 We give your brand the reach to the niche and targeted profiles while using only OPT-IN databases. Our
Email Publishers / Website Owners who have OPT-IN databases are always dedicated to promote your
brand. We give you the reach based on Demography, Age, Income and going more niche like City, Gender
and Interest as well.
SMS Blast
 SMS Blast is the word which denotes to SMS Push on Mobile Phones. We cater this medium as it being the
largest tool to reach individual on targeted basis. This service is offered into two types mentioned below
Transactional:
 We provide transactional sms which are based on any transaction or on a B2B model. It’s a system where a
user allows his/her mobile to get in to opt-in process by the advertiser to receive informative sms. This
could be Banking, Educational, Travel…etc
Promotional:
 We give you a way to reach individual profiles based on Demography, Age, Gender, Income (targeting HNI
and SHNI), City (Pin-code wise) opt-in databases on NON – DND mobile nos. We give you a tracking
panel and white labeled solution as well. Rest apart we also offer some mobile based services such as Short
Code, VMN, Long Code, OBD, IVR, API and Missed Call activities.

14. Online PR
 The benefits of online public relations for businesses
We are living in a new era of influence.
An era where news break around the world in seconds and citizen journalism is on the rise. An era when
the majority of the world's population has now plugged-in to a powerful online platform and where the
continuous stream of new content and opinions never cease.
We are living through a time when one word - the internet - stands as the most significant revolution in
communication history.
Online public relations is the management of online communications and includes developing and/or
enhancing company websites, e-newsletters, social media interaction, blogging strategies, interactive media
releases and more.
There are many benefits of online public relations for your business. Including:
 increased traffic to a website
 contribution to search engine optimization by generating links back to a website as well as enhancing
website authority
 enhanced brand awareness
 position a company as an authoritative voice in their industry
 provide an avenue for improved customer relations by allowing a company to directly engage with
individuals interested in their brand or product
 provide a platform to communicate information and/or company insights to target audiences
 Regardless of the medium or the pace at which technology changes, the traditional principles of online
public relations will continue to remain the same.

15. Online PR
 Listen. Create. Engage.
The first step to successful online public relations is to listen. A business must listen to and monitor
what is being said about their company, product or brand online, who is driving these conversations and
where these conversations are being held. This research will provide a solid foundation for effective online
communications. This ground work is essential in giving your company confidence to enter online
conversations with the right content, in the appropriate space, to the correct audience.
The next step is to create relevant content to post online. Regardless of the platform or technology a
company decides to use, every piece of information posted by your company online must be relevant and of
interest to the target audience. Fresh content will draw people continuously back to your company's
website, blog, Facebook page and so on. This will assist in raising your company or brand's profile while
also establishing your company as a thought leader in your chosen area of interest.
Most importantly, a company needs to view online communication as a process of continuous engagement.
Without interaction, social media tools can quickly become another broadcasting mechanism. Interact with
others online by, for example, commenting on blog posts, replying to followers on Twitter, entering forum
discussions and so on. Make sure when engaging online to be personable in your approach. Any hint of a
'sales pitch' will be easily identified and your company's presence on the social media platform may be
hindered as a result.
A successfully executed online public relations strategy offers endless benefits to a business. By listening
and researching online conversations and key influencers, creating compelling content and interacting with
others online, a company can effectively use online public relations to enhance the business and achieve
growth.

16. Online Reputation Management Services
Many companies experience challenges from hostile customers, disgruntled
employees and nefarious competitors who try to hurt businesses by
blogging or posting derogatory statements online about the company or
specific individuals who work there.
Search Engine Reputation Management (SERM) is a process employed by
companies to proactively shield their brands from damaging content
brought to light through search engine queries.
Common Problem Sites:
Ø RipOffReport.com
Ø Complaints.com
Ø ConsumerAffairs.com
Ø TheSqueakyWheel.com
Ø ConsumerwWebWatch.org
Ø My3Cents.com
Ø Mouthshut.com, etc.

17. Client List-Direct and Indirect
 IL&FS InterGen DLF PrintVenue
 BMW Mogae Media Indian Express
 India Bulls LG Easy Policy
 Unicorn HDFC Life Fundsindia.com
 Easygo Berger Paints Amar Ujala
 Dish TV National Geographic Unicef
 ABP IIFP Aegis Group(Essar Group)
 Dell ICICI Standard Chartered

18. Corporate
Seminars
Outdoor Event
at Jim Corbett
DLF Limited
Section
Opening Event
Foundation
Stone Laying
Management
Meet
Corporate
Workshop
Nation Wide
Campaign
Educating
Youth of India
Pan India Event
Corporate
Workshop
Delhi Gold
Festival
In association with
Times of India Millennium
Fashion Show
OUR SUCCESS STORIES

19. THANK YOU
Mr. Om Kumar
Singh
Group BlueEarth +91-9654195383 om@groupBlueEarth.com
sales@blueearthsoftwares.com
Group BlueEarth
V-37/24, Moulsari Avenue Road, DLF Phase III, Gurgaon – 122002
www.groupBlueEarth.in
CONTACT US