This document provides advice on how to improve sales pitches from focusing internally on the company to focusing externally on the audience. It suggests that most pitches spend too much time promoting the company rather than addressing the audience's problems and needs. The document recommends asking three questions - who is the audience, what is their problem, and how can you help - to craft a pitch that focuses on solving the audience's problems instead of promoting the company. By addressing the audience's needs, the improved pitch will generate more interest, sales, and money for the company.

1. Your Sales Pitch Sucks!
and what you can do about it.
BLUE LOBSTER

2. Do you have an awesome
company, product or service?

3. Do you pitch to clients?

4. Here is what 95% of companies do

5. We are ABC company
ABC

6. We have shops everywhere
ABC

7. We sell amazing products
ABC

8. We are innovative
ABC

9. We have won many awards
ABC

10. Our clients love us
ABC

11. Does this sound familiar?

12. So what’s the problem?

13. The audience does NOT care!

14. They don’t care about all your shops

15. They don’t care about your awards

16. They don’t care about your logo
ABC

17. Yes, we know. It’s a shocker!

18. But seriously

19. The audience only cares about themselves

20. and what you can do for them!

21. So change your pitch!

22. Focus on the audience

23. Before you pitch ask these 3 questions

24. Who is the audience?

25. What’s their problem?

26. How can you help?

27. So when you pitch, it’s more like this…

28. We are the Dentistry

29. We have looked at your situation

30. We are here to help

31. We understand you are facing this problem

32. Based on our experience,
you have two options…

33. Option A

34. Option B

35. We recommend option B because….

36. Better results, happier clients

37. Here is a story about how we helped Bob…

38. If you want to know more…

39. Do you see the difference?

40. It’s not about you

41. It’s about the audience

42. and how you can help

43. Ready to change your pitch?

44. Ask the 3 questions

45. Who is the audience?
!
What’s their problem?
!
How can you help?

46. Now create your new pitch

47. The result?

48. More interest

49. More sales

50. More money

51. BLUE LOBSTER
We help you create presentations that win business.
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