Bluewater's newest webcast, Facebook Marketing Madness: 3 Game Changers from the Franchise Playbook, teaches you how to score big with slam dunks, free throws, and 3-pointers on Facebook.

2. 2
Why Facebook Needs
to be in Your Franchise
Marketing Playbook:

3. 3
monthly
ac-ve
users…
1.2
billion

4. 4
And
the
average
user
is
connected
to
80
community
pages,
groups,
and
events

5. 5
Facebook
accounts
for
114
billion
minutes
of
online
ac-vity
in
the
US
per
month.

6. 6
Slam Dunk Your Franchise
Marketing Approach

7. 7
Assign
someone
to
“own”
and
manage
your
Facebook
page

8. 8
Increase
Facebook
engagement
by
asking
ques>ons:

9. 9
of
consumers
are
more
likely
to
try
new
things
when
it
is
suggested
by
a
friend
on
social
media
80%

10. 10
Nail Your Free Throws with
Localized Content

11. 11
Having
community-­‐based
marke-ng
ini-a-ves
is
key
to
having
a
successful
franchise

12. 12
Timely
posts
increase
fan
excitement,
generate
spikes
in
engagement
and
allow
for
further
reach

13. 13
Remember
the
80/20
Rule
–
80%
of
posts
are
about
your
community
or
customers
and
20%
is
about
you

14. 14
Hit 3-Pointers with
Facebook Ads

15. 15
Newsfeed
ads
have
a
21
-mes
higher
click-­‐
through
rate
than
standard
web
ads
with
49
-mes
the
click-­‐through
rate
of
Facebook’s
right
side
ads
21x

16. 16
Targe-ng
your
fans
with
Facebook
ads
can
increase
click-­‐throughs
by
700%
700%

17. 17
For
every
$1
that
Unilever
spent
on
Facebook
ads
for
Suave
beauty
products,
they
saw
a
return
of
$8.41
$1 = $8.41

18. Slam Dunk Your Franchise
Marketing Approach
The 3 Game Changers
Nail Your Free Throws with
Localized Content
Hit 3-Pointers with Facebook Ads
18

19. Get the Infographic!
19
bluewaterbrand.com/facebook

20. 20
Craig Boyte
Director
of
1:1
Digital
Strategy
MaK* Wangsness
Digital
Marke-ng
Manager
Thankyou!
www.bluewaterbrand.com

21. Connect with Us!
21
@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater
Inc.
bluewaterbrand.com/blog