Experience this insightful (and awesome) webcast about the top three social media channels franchises must dominate in 2013. Learn how your social media can make an impact locally.

1. 1
How Your Franchise Can
Rock Social Media!

2. 2
MaKenzie
Wangsness*
Local
Marke.ng
Advisor
makenzie.wangsness@bluewaterbrand.com
#RockSocial2013

3. Social Platforms
3
#RockSocial2013

4. Rock These in 2013:
4
#RockSocial2013

5. Facebook: General Admission
5
• 1
Billion
Users
• 604
Million
Mobile
Users
Audience:
Ranging
from
Prospects
with
General
Interest
to
Loyal
Customers
#RockSocial2013
What
They
Want:
Engagement
with
Content
and/or
Offers
How
to
Rock
it:
Pictures
&
Video

6. 6
65%
consulted
informa.on
they
found
about
brands
on
social
networks
when
making
a
purchasing
decision.
Source:
eMarketer
#RockSocial2013

7. Twitter: Press Pass
7
• Over
500
Million
Users
• More
than
400
Million
Tweets
Per
Day
Audience:
Prospects
and
Customers
Who
Want
a
Pulse
on
Your
Brand
or
Loca.on
#RockSocial2013
What
They
Want:
Brand
News,
Conversa.ons,
&
Customer
Service
How
to
Rock
It:
Listen,
listen,
listen.
(And
respond
appropriately)

8. 8
43%
of
U.S.
adults
say
they’d
be
willing
to
give
up
beer
for
a
month
if
they
could
keep
accessing
the
Internet
on
their
smartphones.
36%
said
they’d
be
willing
to
give
up
chocolate.
#RockSocial2013
Source:
Think
with
Google

9. 9
#RockSocial2013
Source:
Think
with
Google
56%
of
smartphone
users
are
interested
in
receiving
a
.me-­‐sensi.ve,
loca.on-­‐based
offer.

10. Foursquare: VIP
10
• Over
2.5
Billion
Check-­‐Ins
• More
Than
25
Million
Users
• 1
Million+
Brands
&
Business
#RockSocial2013
Audience:
Customers
in
or
Near
Your
Loca.on
What
They
Want:
Recogni.on
(And
some
swag)
How
to
Rock
It:
Give
a
Great
1st
Time
Offer
&
Reward
Loyalty

11. 11
SOURCE:
hep://blog.nielsen.com/nielsenwire/global/social-­‐media-­‐report-­‐2012-­‐social-­‐media-­‐comes-­‐of-­‐age/
#RockSocial2013
TOTAL MINUTES SPENT
ON SOCIAL MEDIA
JULY 2012
JULY 2013?
JULY 2011
59.5 B
88.48 B
121.18 B
23.2 B4.4 B
74.0 B40.8 B5.7 B
TOTAL
MINUTES
SOURCE: NIELSEN
YOY CHANGE
MOBILE APP WEB
#RockSocial2013

12. Be a Social Media
Rock Star in Your
Franchise
12
#RockSocial2013

13. #1 Don’t Fight It
13
• Embrace
&
U.lize
Social
• Par.cipate
• Spread
the
Word
#RockSocial2013

14. #2 Be Unique
14
• Store
Events/Promo.ons/
Non-­‐Profit
Work
• Customer
Tes.monials
• Photos
&
Video
#RockSocial2013

15. #3 Play as One
15
• Leverage
Brand
Assets
• Collaborate
with
Your
Franchise
Team
• Communicate
with
Corporate
#RockSocial2013

16. 16
QUESTIONS?
QUESTIONS?
QUESTIONS?
QUESTIONS?
QUESTIONS?
#RockSocial2013

17. 17
MaKenzie
Wangsness*
Local
Marke.ng
Advisor
makenzie.wangsness@bluewaterbrand.com
#RockSocial2013

18. Connect with Us!
18
@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater
Inc.
#RockSocial2013
bluewaterbrand.com/blog