Pete Williams, CEO of The Centre for The Edge (Australia) gave this presentation at Social Media Down Under 2013 about the Future of Social Media in Australian Business.

1. Deloitte Digital. © 2013 1
Social on the Inside
SEWING SOCIAL INTO THE FABRIC OF OUR FIRM
@rexster
@c4edge
July 2013

2. Deloitte Digital. © 2013 2
The benefits of ESNs
Key findings on the benefits of ESNs were:
• Employees who are given collaboration tools at work are 20-25%
more productive
• Collaborative employees tend to be more satisfied
• Employees are also consumers, and 75% of them are accessing
social media in their personal lives ; these habits naturally migrate
to the workplace through the use of an ESN
• Superior technology experiences at home are driving employee
frustration as going to work involves a step down in capability
Employees show
increased
satisfaction and
retention as they
move up the digital
hierarchy of needs.
ESNs sit in the top
layer as a
collaboration tool.
Extract from The Connected Workplace, Deloitte and Google, June 2013

3. Deloitte Digital. © 2013 3
Why Social on the inside?
„I know what to
do‟
HEAD
STRATEGY
HEART
VALUES
CAPABILITY
TOOLS
EMPOWERED
SYSTEMS
„I want to do.‟
„I am equipped to
do.‟
„I am freed up to
do‟
The cultural benefits of an
ESN are catching
businesses by surprise.
ESNs tap into employees‟
emotional attachment to
their jobs, facilitating a
stronger „heart‟ connection
to their work.

4. Deloitte Digital. © 2013 4
In the past, our early adoption of social resulted in us becoming industry leaders in the space, positively
contributing to business objectives.
Improved Collaboration
Using the wisdom of the crowds
for sourcing innovative ideas.
More Internal Efficiency
Reducing the cost for internal
functions to serve and recruit.
Project Wins
Developing proof of concepts from
innovative and creative ideas.
Increased Market
Eminence
Sharing thought leadership
directly with decision makers
$
$$
Engaged on
Not Engaged
Partner1 Yammer Posts vs NSR FY12
Substitute for meetings
Celebrate Wins
Crowdsource
Knowledge
Input to Thought Leadership
Recognise others
Connectivity
Have fun
How top NSR
earners2 use
Yammer:
Partners who have naturally more engaged within the firm have a higher
propensity to win more business
Average NSR
Average NSR

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Mobilising
5

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Mobilising
6

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Structured Innovation
7

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Challenging the Status Quo
8

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Empowering Organic Innovation
9

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Data assets: Deloitte Australia firm
Virtual
Physical
Amplifier
 Web - Hundreds of millions of rows of
raw weblog files (4 months)
 Email - Hundreds of millions of rows of
raw email header files (4 months)
 Yammer -Scraping ~4,000 pages, API
calls for ~4,000 Yammer ID’s
 Mobile phone - Over 500,000 calls and
200,000 SMS*
 Innovation network - 2,300+ different
ideas*
 As One - Survey (~60 questions)
recently completed with ~80%
response rate
 Survey to understand how
organizations operate and empower
successful collective action
Flow Impact
3 years of quarterly extracts of 10 statistics
- 128 clusters
 Distributable Profit
 Gross margin
 Gross margin %
 Net Revenue
 Net Revenue Growth
 Profit per unit
 Investment Days
 Staff Utilization
 Staff Turnover
 Employee Engagement
* Approved client data available to use for hypothetical analysis
An analytical scan was conducted on available firm data to test the Shift Diagnostic
flow hypothesis
Analytic Scan

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Results: Yammer
The higher the prevalence of some
use of Yammer…
…the higher the profit per unit
The more people who follow this
clusters members in Yammer…
…the higher the profit per unit
The more important in Yammer
group membership networks…
… the higher the net revenue growth
The more active and relevant (in
Yammer groups or reposting)…
… the lower employee turnover and investment days
Analytic Scan

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• Where is the value for you?
• Use the social skills of your employees
• Mobilise internally
• Where do you get in your own way?
• Drive learning and agility
• Let innovation flourish
• Experiment
Takeouts

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Recent thought leadership
Deloitte is recognised globally as a thought leader in Enterprise collaboration and social networking.

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