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Legal risks of social networking 21 July 2010 ,[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Presentation overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
What are the legal risks? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Legal foundations 23 July 2010 General rules (subject to exceptions): Blurred boundaries Employee  must obey the lawful commands or directions of an employer Employee cannot be terminated  because of their after hours conduct Employers  own the work  output  of employees  Employer has no right  to control the activities of employees after work  Employers may be vicariously liable for the actions of their employees Work life Personal life Old world legal principles are applied to a web 2.0 world  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
[object Object],[object Object],Legal foundations ... continued 23 July 2010 www.rostroncarlyle.com Goldstein v Jumbo Corporation Limited (Civil Claims)  [2006] VCAT 2472 (28 November 2006), at 26 supports the premise that terms and conditions agreed to in a similar fashion are binding on the parties involved, however it is not a binding authority.
Legal risks ,[object Object],[object Object],[object Object],[object Object],[object Object],23 July 2010 www.rostroncarlyle.com
Legal risks... continued 23 July 2010 www.rostroncarlyle.com Employees Third parties Legal risk Employees Third parties Confidential information – loss of and disclosure  - Trademark infringement   Copyright infringement   Privacy  - Discrimination  - Misleading and deceptive conduct  - Passing off (fairly remote)   Negligent misstatement  - Defamation   Occupation and industry specific risks  - Cyberbulling  - Termination of employees – risk to unfair dismissal  - Reputation Risk  
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
[object Object],[object Object],[object Object],[object Object],[object Object],Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
[object Object],[object Object],Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
[object Object],[object Object],[object Object],Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
[object Object],[object Object],Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
[object Object],[object Object],[object Object],Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
[object Object],[object Object],[object Object],Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
[object Object],[object Object],[object Object],[object Object],[object Object],Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
[object Object],Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
[object Object],Legal risks... continued 23 July 2010 www.rostroncarlyle.com
[object Object],[object Object],[object Object],Legal risks... continued 23 July 2010 www.rostroncarlyle.com
[object Object],[object Object],[object Object],[object Object],[object Object],Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
[object Object],[object Object],[object Object],Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438  -
Legal risks... continued ,[object Object],[object Object],[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Legal risks... continued ,[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Legal risks... continued ,[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Legal risks... continued ,[object Object],[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Legal risks... continued ,[object Object],23 July 2010 Dominos Viral Video Disaster  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Protection measures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Developing a Social Media Policy ,[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Definition: ,[object Object],[object Object],[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Why you need a team based approach 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Effectiveness of social media policy Sustainable competitive advantage or malaise? Organisations use of social  media
Introducing a legally binding social media policy... ,[object Object],[object Object],[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Introducing a legally binding social media policy... continued ,[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Introducing a legally binding social media policy... continued ,[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Linking the use of social media to the minimisation of the legal risks ,[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Legal risks...  (Revisited) 23 July 2010 www.rostroncarlyle.com Employees Third parties Legal risk Employees Third parties Confidential information – loss of and disclosure  - Trademark infringement   Copyright infringement   Privacy  - Discrimination  - Misleading and deceptive conduct  - Passing off (fairly remote)   Negligent misstatement  - Defamation   Occupation and industry specific risks  - Cyberbulling  - Reputation risk   Employee dismissal for unsuitable conduct  -
Policy development process 23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438  ,[object Object],[object Object],[object Object],[object Object],[object Object],Legally binding policy  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social media marketing strategy ,[object Object],[object Object],[object Object],[object Object],Legal risks education  ,[object Object],[object Object],[object Object],[object Object],[object Object],Social media activities Monitoring ,[object Object],[object Object],[object Object],Crisis Management ,[object Object],[object Object],Legal Enforcement ,[object Object],[object Object],[object Object]
Link your policy to enforcement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Link your policy to enforcement  ... continued ,[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Link your policy to enforcement  ... continued ,[object Object],[object Object],[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Link your policy to enforcement  ... continued ,[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Link your policy to enforcement  ... continued ,[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Link your policy to enforcement  ... continued ,[object Object],[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Link your policy to enforcement  ... continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],23 July 2010  Rostron Carlyle Solicitors  |  www.rostroncarlyle.com  | Malcolm Burrows (07) 3009 8438
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],23 July 2010 www.rostroncarlyle.com

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Presentation for Chartered Secretaries 21 july 2010

  • 1.
  • 2.
  • 3.
  • 4. Legal foundations 23 July 2010 General rules (subject to exceptions): Blurred boundaries Employee must obey the lawful commands or directions of an employer Employee cannot be terminated because of their after hours conduct Employers own the work output of employees Employer has no right to control the activities of employees after work Employers may be vicariously liable for the actions of their employees Work life Personal life Old world legal principles are applied to a web 2.0 world  Rostron Carlyle Solicitors | www.rostroncarlyle.com | Malcolm Burrows (07) 3009 8438
  • 5.
  • 6.
  • 7. Legal risks... continued 23 July 2010 www.rostroncarlyle.com Employees Third parties Legal risk Employees Third parties Confidential information – loss of and disclosure  - Trademark infringement   Copyright infringement   Privacy  - Discrimination  - Misleading and deceptive conduct  - Passing off (fairly remote)   Negligent misstatement  - Defamation   Occupation and industry specific risks  - Cyberbulling  - Termination of employees – risk to unfair dismissal  - Reputation Risk  
  • 8.
  • 9. Legal risks... continued 23 July 2010  Rostron Carlyle Solicitors | www.rostroncarlyle.com | Malcolm Burrows (07) 3009 8438
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
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  • 23.
  • 24.
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  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. Legal risks... (Revisited) 23 July 2010 www.rostroncarlyle.com Employees Third parties Legal risk Employees Third parties Confidential information – loss of and disclosure  - Trademark infringement   Copyright infringement   Privacy  - Discrimination  - Misleading and deceptive conduct  - Passing off (fairly remote)   Negligent misstatement  - Defamation   Occupation and industry specific risks  - Cyberbulling  - Reputation risk   Employee dismissal for unsuitable conduct  -
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.