Wacs - Social Media and Its Place in Business

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Bluewire Media

Tecnología Empresariales

Social Media &
its place in Business
• Is it a Fad?
• Your worst fears
• Twitter, Facebook, Blogs, Email & YouTube
• Your Social Media Strategy
• Q&A

Adam Franklin,
Marketing Manager
Wednesday, 2 May 2012

@Franklin_Adam

@Bluewire_Media

#NAFDA -- Tweet Tweet!
Wednesday, 2 May 2012

Show of hands
show of hands?

Wednesday, 2 May 2012

It’s just like real
life!

Wednesday, 2 May 2012

1. Facebook
Wednesday, 2 May 2012
comments

1. Facebook comments
Wednesday, 2 May 2012

3. Share on your emails
Wednesday, 2 May 2012

www.ducttapemarketing.com/blog
Wednesday, 2 May 2012

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Wednesday, 2 May 2012

Will It Blend?

Cost? $50
Views: 7,833,123
Total Video Views: 179,352,371

700%

Results?
Wednesday, 2 May 2012

1. Set up company pages

Social Strategy - Beginner
Wednesday, 2 May 2012

1. Set up company pages
2. Secure your URL

Social Strategy - Beginner
Wednesday, 2 May 2012

1. Set up company pages
2. Secure your URL
3. Good content & enable sharing

Social Strategy - Beginner
Wednesday, 2 May 2012

1. Set up company pages
2. Secure your URL
3. Good content & enable sharing
4. Watch & listen

Social Strategy - Beginner
Wednesday, 2 May 2012

1. Set up company pages
2. Secure your URL
3. Good content & enable sharing
4. Watch & listen
5. Join in

Social Strategy - Beginner
Wednesday, 2 May 2012

Social Strategy -
Intermediate
Wednesday, 2 May 2012

What would you do?
Wednesday, 2 May 2012

Up 55%

Up 107% (@replies)

Sales
Wednesday, 2 May 2012

www.bluewiremedia.com.au/wacs
Wednesday, 2 May 2012

!

Adam.Franklin@BluewireMedia.
com.au
@Franklin_Adam

If you’d like a hand with your social media
or a speaker at an event, please get in
touch.
1300 258 394

Connect
Wednesday, 2 May 2012

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This slide deck courtesy of Samuel J Smith Interactive Meetings Technology. See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d Find out how to overcome common obstacles and gain insights on the technology and formats needed to engage live and virtual audiences. Join our online audience and learn how to create a remarkable hybrid event by experiencing it first-hand. To participate in this free session, just add it to your calendar. Link = http://www.mpiweb.org/Events/WEC2012/Schedule/EducationSessions/EducationDetail?S=4183 Hybrid Session description: When it comes to “Creating the New Connectivity” through hybrid events, it seems that meeting organizers and attendees may hail from two entirely different planets. Indeed, the phrase “going hybrid” is becoming increasingly common in the meetings & events industry, but meeting professionals and attendees typically interpret it differently, with conflicting meanings, criteria and expectations. To complicate matters, there hasn’t been a data-driven roadmap for the successful development of hybrid-event strategies, goals and objectives -- until now. The MPI Foundation, in partnership with Mediasite Events, recently completed the most comprehensive study ever conducted on hybrid meetings. This session will reveal key insights gained from this study; and help participants understand how the most common obstacles to executing a successful hybrid event are often the result of differing expectations between organizer and attendee. Learner Outcomes: 1) Use techniques that organizers and attendees agree make for remarkable hybrid events 2) Gain insights on types of technology, engagement and event formats that work best for hybrid meetings 3) Identify a skill set that should be assembled and built into partnerships to ensure hybrid event success Speakers: Smith, Samuel/Interactive Meeting Technology, LLC Janssen, Ruud/TNOC The New Objective Collective (remote speaker from Switzerland) St. Angel, Erica/Sonic Foundry Steph Pfeilsticker/Thrivent Financial See all the coverage See the full hybrid session from MPI WEC 2012 here: http://mpi.mediasite.com/mediasite/Play/15fb8440b14e467b88cb1366f36b69d21d

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Wacs - Social Media and Its Place in Business

1. Social Media & its place in Business • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube • Your Social Media Strategy • Q&A Adam Franklin, Marketing Manager Wednesday, 2 May 2012

2. Wednesday, 2 May 2012

3. Wednesday, 2 May 2012

4. Wednesday, 2 May 2012

5. @Franklin_Adam @Bluewire_Media #NAFDA -- Tweet Tweet! Wednesday, 2 May 2012

6. Show of hands show of hands? Wednesday, 2 May 2012

7. Wednesday, 2 May 2012

8. Weiner-gate Wednesday, 2 May 2012

9. Tools Wednesday, 2 May 2012

10. No time? Wednesday, 2 May 2012

11. Wednesday, 2 May 2012

12. Monitor Wednesday, 2 May 2012

13. Relax… Wednesday, 2 May 2012

14. It’s just like real life! Wednesday, 2 May 2012

15. Twitter Wednesday, 2 May 2012

16. Wednesday, 2 May 2012

17. 500 followers Wednesday, 2 May 2012

18. Speaker Retweets Wednesday, 2 May 2012

19. Delegate tweets Wednesday, 2 May 2012

20. Win Wednesday, 2 May 2012

21. Results: 40x Wednesday, 2 May 2012

22. Wednesday, 2 May 2012

23. Wednesday, 2 May 2012

24. 1. Facebook Wednesday, 2 May 2012 comments

25. 1. Facebook comments Wednesday, 2 May 2012

26. 2. Share buttons Wednesday, 2 May 2012

27. 3. Share on your emails Wednesday, 2 May 2012

28. Wednesday, 2 May 2012

29. www.ducttapemarketing.com/blog Wednesday, 2 May 2012

30. Source: Data from over 1,500 businesses - http://bit.ly/XDkQV Wednesday, 2 May 2012

31. INVEST Wednesday, 2 May 2012

32. Email Marketing Wednesday, 2 May 2012

33. Wednesday, 2 May 2012

34. Wednesday, 2 May 2012

35. Will It Blend? Cost? $50 Views: 7,833,123 Total Video Views: 179,352,371 700% Results? Wednesday, 2 May 2012

36. 1. Set up company pages Social Strategy - Beginner Wednesday, 2 May 2012

37. 1. Set up company pages 2. Secure your URL Social Strategy - Beginner Wednesday, 2 May 2012

38. 1. Set up company pages 2. Secure your URL 3. Good content & enable sharing Social Strategy - Beginner Wednesday, 2 May 2012

39. 1. Set up company pages 2. Secure your URL 3. Good content & enable sharing 4. Watch & listen Social Strategy - Beginner Wednesday, 2 May 2012

40. 1. Set up company pages 2. Secure your URL 3. Good content & enable sharing 4. Watch & listen 5. Join in Social Strategy - Beginner Wednesday, 2 May 2012

41. Social Strategy - Intermediate Wednesday, 2 May 2012

42. What would you do? Wednesday, 2 May 2012

43. Wednesday, 2 May 2012

44. Wednesday, 2 May 2012

45. Wednesday, 2 May 2012

46. Wednesday, 2 May 2012

47. Up 55% Up 107% (@replies) Sales Wednesday, 2 May 2012

48. Wednesday, 2 May 2012

49. Wednesday, 2 May 2012

50. Wednesday, 2 May 2012

51. www.bluewiremedia.com.au/wacs Wednesday, 2 May 2012

52. ! Adam.Franklin@BluewireMedia. com.au @Franklin_Adam If you’d like a hand with your social media or a speaker at an event, please get in touch. 1300 258 394 Connect Wednesday, 2 May 2012

Wacs - Social Media and Its Place in Business

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