This is the exact Web Marketing Health Check document we use with our private clients - fully editable and easy to use.

1. Web Marketing Health Check Template
Marketing Grader
To get your marketing grade out of 100, plus a detailed report:

Go to www.marketinggrader.com

Enter your domain name (also include your email address if you want the tips)

Click Grade Me
Review your report:
Free Download at http://www.bluewiremedia.com.au/web-marketing-health-check-template
Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE)
@Bluewire_Media
 2014 by Bluewire Media v3.2
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to post this on your blog or email, tweet & share it with whomever.

2. What happens when you Google your company?
Search your company and take a screen shot to paste over this example.
Free Download at http://www.bluewiremedia.com.au/web-marketing-health-check-template
Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE)
@Bluewire_Media
 2014 by Bluewire Media v3.2
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to post this on your blog or email, tweet & share it with whomever.

3. Content Marketing Sales Funnel
How are you nurturing your visitors to trust you? Tick off the parts of the funnel you’re using to nurture your website visitors.
Free Download at http://www.bluewiremedia.com.au/web-marketing-health-check-template
 2014 by Bluewire Media v3.2
Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE)
@Bluewire_Media
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to post this on your blog or email, tweet & share it with whomever.

4. Home page text analysis
www.wordle.net
This word cloud image displays how search engines like Google interpret the content of your home
page, by showing which words and phrases are most prominent. This indicates the words for which
search engines most likely will rank you highly.
Copy your text into Wordle.net and replace this example image.
Free Download at http://www.bluewiremedia.com.au/web-marketing-health-check-template
Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE)
@Bluewire_Media
 2014 by Bluewire Media v3.2
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to post this on your blog or email, tweet & share it with whomever.

5. Red/Blue test
This test compares ‘Me’ copy versus ‘You’ copy. (Based on the book Reality Marketing Revolution)

‘Me’ copy includes words like me, I, we, us, our.

‘You’ copy includes words like you, your etc.
Ideally, you should have more blue than red words, as what a potential customer/client really wants to
know is ‘What’s in it for me?’.
Analyse the text on your web pages and replace this example of Bluewire Media’s home page
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
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
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You’ll be taken on the inbound marketing journey through web strategy, web marketing,
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‘Me’ = 7
Free Download at http://www.bluewiremedia.com.au/web-marketing-health-check-template
Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE)
@Bluewire_Media
‘You’ = 17
 2014 by Bluewire Media v3.2
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to post this on your blog or email, tweet & share it with whomever.