Oscar de la Renta has created a new women's fragrance called "Live in Love". The fragrance features top notes of ginger, orchid, and bergamot and base notes of woods, musk, amber, sandalwood and cedar. It will launch on October 26th exclusively at the Bay for six months. The intricately designed bottle was created with the same attention to detail as Oscar's fashion designs. A campaign created by artist David Downton in the style of vintage fragrance advertisements from the 1950s-1970s will promote Live in Love in November magazines.

1. Live
in
Love
by
Oscar
de
la
Renta
PrestigeBeautySolutions
ITL
October 2011
On Counter October 26, 2011
Exclusive for six months at the Bay

2. Live
in
Love
by
Oscar
de
la
Renta
PrestigeBeautySolutions
ITL
October 2011
Background:
She lives each moment filled with excitement. Where everything is beautiful,
resplendent with joy. And every sense is alive in her femininity.
She is in love with life. For her, there is no other way to live. Oscar de la Renta presents…
Live in beauty
Live in wonder
Live in delight
LIVE in LOVE
by Oscar de la Renta
The new fragrance for women, created by a man who adores them.
Fragrance Notes (including family):
A floral bouquet, with touches of warmth and richness on the dry down… an obvious signature that does
not come from a single note… a return to more classical scents in richness and beauty, but with an
updated, more contemporary feeling.
Ginger Orchid Bergamot Green Muguet GalbanumHyacinth
TOP
Jasmine Sambac Orange Flower Abs Mimosa Abs Rose Abs Orris
MIDDLE
Creamy White
Woods
Musk Modern White
Amber
Sandalwood Cedarwood
BASE

3. Live
in
Love
by
Oscar
de
la
Renta
PrestigeBeautySolutions
ITL
October 2011
Bottle Notes:
The decidedly intricate bottle, designed by Mr. de la Renta,
was created much like a dress…with attention to detail, and a
level of craftsmanship that defines his passion for design
The faceted glass bottle is representative of women today,
with many different dimensions to her life – each dimension
lived with love
Collection & Price Information:
100ml Eau de Parfum Spray $115
50ml Eau de Parfum Spray $85
30ml Eau de Parfum Spray $62
200ml Body Lotion $54
Collateral Components (including images):
Vial-on-Cards Transparencies
Blotters Posters
Deluxe Mini Show case clings
Shopping bags

4. Live
in
Love
by
Oscar
de
la
Renta
PrestigeBeautySolutions
ITL
October 2011
On Counter October 26th, 2011
The
Adver;sing
Oscar
de
la
Renta,
while
brainstorming
the
adver6sement,
no6ced
that
most
fragrance
adver6sments
look
the
same
–
many
using
the
same
celebrity,
or
photographer.
As
a
result
of
this,
de
la
Renta
opted
to
go
back
to
an
era
much
more
in
line
with
his
fashion
house
–
one
of
style
and
glamour.
His
idea
was
to
look
back
to
the
FiAies,
Six6es,
and
Seven6es,
when
fragrances
relied
on
a
giAed
ar6st,
rather
than
the
celebrity
of
the
moment.
And
so,
this
stunning
ad
was
created,
with
the
help
of
de
la
Renta,
by
Bri6sh
ar6st
David
Downton,
de
la
Renta’s
sketch
ar6st.
This
adver6sment
is
scheduled
to
be
featured
in
the
November
edi6ons
of
Cosmopolitan,
Vogue,
and
Allure
Magazines.

5. Live
in
Love
by
Oscar
de
la
Renta
PrestigeBeautySolutions
ITL
October 2011
Event Information : Fragrance Launch
July 28th:
U.S. press events at the Oscar de la Renta’s homes attended by Canadian publications
October 26th:
Private breakfast with Oscar de la Renta for Bay Beauty Advisor’s
Oscar de la Renta personal appearance at Bay Queen from 12-2pm
Television and Newspaper interviews
Sampling Information :
E-blast to Bay customers for vial on card
300,00 scented blow ins, November 11th
On Counter October 26th, 2011