Top 5 trends emerging summer 2009

1. Ready for part 2?

2. The communication world is constantly changing – so it makes sense that the approach to advertising is changing too

3. The world of press, poster, tv has remained pretty unchanged since the advent of colour, digital meanwhile…

4. So I thought it may be useful to look at the top 5 trends that are emerging and leave you with a bit of boogie…

6. From deference to reference

7. Brands can no longer dictate and expect people to accept the messages they put out It’s all about conversations – with others and with the brand itself We look to other people for definitions NO LONGER to the brands themselves From deference to reference

9. Experience economy

12. Badge of honour

15. Instant gratification

18. Co-creation

20. 1000s of creators rather than the 2 men in white coats R&D – new ideas to market quicker