2. Lettering as a graphic element
• Lettering can be a powerful descriptive graphic element used to
communicate a message.
• It can function as:
i. a printed word
ii. A pictorial image
i. selecting lettering styles (letterforms) which will
clearly reflect or show the message.
ii. Using spacing in forming the word.
This is achieved by:
• To acquire a variety of font styles visit www.dafont.com to research, find and
download other available lettering styles on your laptop, desktop or tablet.
4. THE PRINTED WORD examples
• The designs are created using letters /words only to communicate the
message.
• The font style selected must be suitable
and communicate the message
successfully.
• It can be manipulated to communicate
the message as well.
8. THE PICTORIAL IMAGE examples
• The designs are created using a combination of letters /words and a
pictorial image to communicate the message.
• The font style selected must be suitable and communicate
the message successfully.
• It can be manipulated to
communicate the message as well.