You’ve built your Facebook Page but how do you get more Likes? How is your Page performing? How are you managing notifications? We’ll answer these questions using real-life NDSU Extension and REC Facebook Pages.

1. I Created a Facebook
Page, Now What?
Bob Bertsch
Web Technology Specialist
NDSU Agriculture Communication

2. Facebook – NDSU Extension Ward County
425 likes
11,259 users reached
in last 60 days

3. How?
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Post consistently
Provide quality content
Engage
Engage
Engage
Engage

4. How?
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Share the load
Have a plan
Mine sources
Listen to your audience

5. Use Photos
• Larger images tend to get more
likes, shares and comments.

6. Use Photos
• Use the Upload Photos/Video function to
publish photo files directly into your
post instead of posting a link that shows a
thumbnail.

7. Use Photos
• Optimize images for the 403 x 403 pixel
display in the timeline. Larger images
display from the center of the image, and
some of the edges may not appear in the
news feed unless a user clicks through.

8. Ask a Question
• Keep your questions simple.
• Relate questions to people’s lives. Ask
about them, not you.
• Monitor your feedback and respond.

9. Use Hashtags
• Use tags to create awareness and
engagement
• Search for hashtags being used to find
keywords and conversations you can
participate in

10. Feedback
Please complete the
post-session survey at
http://bit.ly/webservfc13