2. GOOGLE ADWORDS
Google AdWords is an online advertising platform of Google.
It is paid program of Google.
96% of Google revenue only comes through AdWords.
80% of online population can be reached through Google
AdWords.
It is the biggest product of Google.
Google AdWords is divided into two Categories
1)Search N/W
2)Display N/W.
3. SEARCH NETWORK
Search Network:
Google.com(Property of Google)
Search patterns(Aol.com , Ask.com , Bingo etc..)
Only one Format of Ad is supporting i.e., TEXT ADS in
Search network.
Google Display n/w will support all types of Ads such as
text, Images, Rich Media, Flash Video etc…
There are 300+million websites are the partners to Google
AdWords.
Note: On any Google Page. You can find a max of 11 Ads.
5. There is significance in the Bottom Ads.
If there is any harm are not good that ads are
displayed in the Bottom Ads.
The Top ads, Bottom Ads, Tight Side Ads are called
Paid listing, paid result, Sponsored Ads.
The Result of we search is called Free Listing
Ads,Organic N/w,Natural N/w.
If we copy from any other sites of content by using
plagiarism.
Page rank is used by Google and they give the rank
to that Particular Page.
Ad Rank is used by the Google and they give Ad
Rank to the Ads.
SEARCH NETWORK
6. Higher ad Rank will give Higher Ad Position.
Ad Rank Ad Position
Page Rank Website Position
Ad Auction:- It is the place where all the Ads will
compete each other.
Ad option is nothing but competition where Ads will
compete each other.
Search Term are given by users Keywords are given by
advertisers and Keywords are Given by Ad A/c.
SEARCH NETWORK
7. When: When a Search Term matches my Keyword.
My Keyword pushes the Ad into the Auction. In the
Auction Ad rank is calculated. Higher Ad Rank
Higher Ad Position.
Note: When does Auction Runs?
Every time some one Enters a Search Query Auction
runs.
In Auctions Ad Rank is Calculated.
SEARCH NETWORK
8. AD RANK :- It is Dynamic Variable.
Formula :Ad Rank = Quality Score * Bid.
Ad rank is Directly proportional to ad position.
Max CPC :- The higher an advertiser is willing to pay per
click.
Actual CPC :- The Actual amount of Google Charges per click
is called Actual CPC.
Actual CPC <= Max CPC
Max CPC >= Actual CPC.
The Advertiser able to pay the cost depends on the auction.
ACTUAL CPC = AD RANK BY BELOW ADVERTISER
MY QUALITY SCORE
9. Quality Score :- It is Dynamic Variable.
Ad rank = Quality Score * Bid/Max CPC.
Google Advertiser
Keyword Keyword
The Range of QS is 1 to 10 Above 5 is good but
achieving 7 to 10 is easy.
The whole Functionality of Actual CPC is called
AdWords Discounter.
Given
by
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to
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by
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10. AdWords Discounter :- It is the Advanced feature of
AdWords.
The least minimum Amount an advertiser should pay
and still hold on to the Ad Position.
It is always works on behalf of Advertiser.
When Quality Score increases Actual CPC decreases.
Quality Score has more than 200 Parameters out of 3
are Important.
1)CTR 2)Relevancy 3)Landing Page Quality
SEARCH NETWORK
11. CTR (Click Through Rate) :-
It is always calculated by %age.
CTR %=No. of clicks received
No. of Impression received
Impression:-
It is nothing but every time your Ad is served it is
recorded as an Impression.
If CTR increases Quality Score increases
If CTR increases Bid Decreases.
Always Second click on a double Click is invalid
clicks.
SEARCH NETWORK
12. Relevancy :-
How Relevant on your Keywords to your Ads.
How Relevant on your Ad to your Website.
How Relevant are your Ad together to your Website.
Landing Page Quality Score :-
Google consider Five important parameters.
1) Site load time(within 4 sec)
2) Content Should be Unique and original.
3) Your site should be Mobile Compatible.
4)Your site should be neatly categorized.
5) There Should be a Unique Value to the users Visiting's.
SEARCH NETWORK
13. When Search term K/w
Auction
Ad rank
Ad rank
Ad pos
clicks
CTR
QS
Ad Rank
High Clicks
QS
Ad Pos
High Clicks
CTR
QS
Ad Rank
Ad Pos
CTR
BID
SEARCH NETWORK
