The client, Oil & Vinegar, produces an annual brochure to showcase their end of year collection for the German, Belgian, and Dutch markets. The brochure is intended to inspire buyers and provide recipes. The goal is to encourage people to pick up the brochure, read it, and visit Oil & Vinegar stores. The target audience is middle to upper class women in major cities. The strategy is to evoke imagery of rich, golden age dining settings to convey how Oil & Vinegar products can add richness to lives. The concept is for the brochure to have a wealth-focused theme by hinting at extravagance through historical references while also including social media integration.

1. B2C Design Case
Oil & Vinegar
The Golden Age Brochure
Client:
Bohemia Amsterdam:
Bianca Sweep
Esther van Vonderen
Marco de Boer
Ramiro Amorena
Leo Fleury

2. Situation
Every year Oil & Vinegar presents here End Of Year collection
with a special European brochure. This brochure for the
German, Belgian and Dutch market is supposed to be an
inspiration for many buyers and filled with tips and recipes. The
US franchisers follow with an online version. Core question:
“How do you get people to pick up the brochure, read it and go
to the store?”

3. Target
•
Sell more products.
Target group
• Middle and Upper Class consumers mainly women in the
larger German, Belgian and Dutch cities.

4. Strategy
We know these are tough times. Indulge yourself with Oil &
Vinegar products during the holidays to make your Christmas
sparkle. In short...
We need to add some richness to our lives.

5. Concept
The rich flavors of Oil & Vinegar can be expressed by hinting
towards the rich Golden Age table settings. They were a show
piece of the dining room, showing the family’s prosperity in
spices and fine wines.
The complete brochure should breath the ‘wealth’ that you can
reach with Oil & Vinegar products and recipes.
Adding social media possibilities makes the brochure
contemporary and pushes online awareness of the brand.

7. Print requirements
Max weight: 35 grams
Total amount: 1,7 million copies
Online implementation for the US market

8. Visuals
Oil & Vinegar
The Golden Age Brochure

9. Cover
in three languages

10. Introduction
Cupboard page and amuse recipe

11. Spread
Starters

12. Centerfold
Pinterest page with ‘a 1001 ideas’

13. Spread
Main Dish

14. Results
On request.

15. Stand out to be noticed.
For more information:
Hugo Kalf hugo@bohemiaamsterdam.com
Kyra Roest kyra@bohemiaamsterdam.com
Bohemia Amsterdam
Sint Pieterspoortsteeg 23a
1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555
bohemiaamsterdam.com