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How analytics can help
you get where you want
G R A V I T Y
D E F Y I N G
Sandra
Sandra
Georges
Sandra
Georges
Sandra
Georges
Sandra
Georges
Sandra
Georges
You have limited time
and resource your cash
is your oxygen
Mobile analytics is
the best way to
understand your
audience and reach it
Mobile analytics is
the best way to
understand your
audience and reach it
G E T V I S I B I L I T Y
• Track sessions and live events
• Define Key Performance Indicators (i.e. customer lifetime
value) with help from industry benchmarks to see how you’re
doing
• Determine which demographic is your optimal target and
maximise your revenue share
collect & analyze
G E T R E A D Y
O K
O K
T R Y A G A I N
aim & prepare
• Adjust your UI/UX design and product roadmap to the target
audience
• Perfect your branding and improve media coverage quality
• Use funnel management and crash logs to provide the most
seamless experience
G E T M O V I N G
engage fast
• Your app is the most direct communication channel to your
audience
• Re-engage bored or lost users
• Adjust your pricing strategy to maximize user traction
• Engaged users are most prone to share their experience
C O M P L E T E T H E
P R O C E S S
R E P E A T T H E
P R O C E S S
U N T I L Y O U
C A T C H
S A N D R A
U N T I L Y O U
C A T C H
S A N D R A

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Defying gravity

  • 1.
  • 2.
  • 3. How analytics can help you get where you want G R A V I T Y D E F Y I N G
  • 4.
  • 8.
  • 10.
  • 12.
  • 14.
  • 15.
  • 16. You have limited time and resource your cash is your oxygen
  • 17. Mobile analytics is the best way to understand your audience and reach it
  • 18. Mobile analytics is the best way to understand your audience and reach it
  • 19. G E T V I S I B I L I T Y
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. • Track sessions and live events • Define Key Performance Indicators (i.e. customer lifetime value) with help from industry benchmarks to see how you’re doing • Determine which demographic is your optimal target and maximise your revenue share collect & analyze
  • 27. G E T R E A D Y
  • 28. O K
  • 29. O K
  • 30. T R Y A G A I N
  • 31. aim & prepare • Adjust your UI/UX design and product roadmap to the target audience • Perfect your branding and improve media coverage quality • Use funnel management and crash logs to provide the most seamless experience
  • 32. G E T M O V I N G
  • 33.
  • 34.
  • 35. engage fast • Your app is the most direct communication channel to your audience • Re-engage bored or lost users • Adjust your pricing strategy to maximize user traction • Engaged users are most prone to share their experience
  • 36. C O M P L E T E T H E P R O C E S S
  • 37. R E P E A T T H E P R O C E S S
  • 38. U N T I L Y O U C A T C H S A N D R A
  • 39. U N T I L Y O U C A T C H S A N D R A