26. • Track sessions and live events
• Define Key Performance Indicators (i.e. customer lifetime
value) with help from industry benchmarks to see how you’re
doing
• Determine which demographic is your optimal target and
maximise your revenue share
collect & analyze
31. aim & prepare
• Adjust your UI/UX design and product roadmap to the target
audience
• Perfect your branding and improve media coverage quality
• Use funnel management and crash logs to provide the most
seamless experience
35. engage fast
• Your app is the most direct communication channel to your
audience
• Re-engage bored or lost users
• Adjust your pricing strategy to maximize user traction
• Engaged users are most prone to share their experience