Creating a personal brand experience will help you find and showcase your strengths so you can stand out from the crowd. By tapping into your unique skills, talents, passions, and Bonner experiences you can leap off the pages of your resume and into the top your recruiters’ minds. This workshop will offer you an opportunity to develop a strong elevator pitch that will make a lasting and meaningful impression on whomever you meet. Bonner alumni will lead discussions about crafting an elevator pitch and offer feedback as you refine your own pitch.

1. BRANDING YOUR
BONNER EXPERIENCE
The Elevator Pitch
By: Arthur Tartee

2. Introduction
Your Name & School
“Where in the World” Game
Give three clues about your favorite place in the
world (i.e. the country/state you are from or a
foreign country that you visited)
Let the rest of the group guess the place you’re
describing

3. What is Networking?
In a career development context,
“networking” refers to the process by which
professionals establish meaningful
relationships
Web of connections between you and other
people
Networking is a two-way street

4. How to Network
Branding Preparation Action
Maintenance
The Networking Process

5. Personal Branding
Passions
ExperiencesTalents
ValuesStrengths
Brand
Ideals

6. Accessibility Creativity Growth Prosperity
Accomplishment Curiosity Health Punctuality
Accountability Dependability Honesty Recognition
Accuracy Dtermination Humour Relaxation
Adventure Directness Imagination Reliability
Affection Discipline Independence Resorucesfulness
Affleunce Diversity Impact Respect
Altriusm Efficiency Inclusion Security
Ambition Empathy Integrity Sensitivity
Assertiveness Enthusiasm Intelligence Significance
Balance Equality Justice Sincereity
Bonner Excellence Kindness Speed
Bravery Experience Knowledge Spirituality
Calmness Expertise Leadership Spontaneity
Challenge Fairness Learning Stability
Charity Faith Love Strength
Clarity Fame Loyalty Success
Comfort Family Mindfulness Sympathy
Commitment Fidelity Optimism Teamwork
Compassion Flexibility Orginality Understanding
Completion Friendship Passion Vision
Contentment Fun Peace Wealth
Control Generosity Perfection Winning
Courage Grace Power Wisdom

7. When creating a personal brand, ask
yourself:
What are my strengths and what am I already known
for?
What am I passionate about and what sets me apart
from others?
What would I like to accomplish in my life?
How do I define success?
What do I want recruiters to remember about me?

8. “A career is fundamentally about relationship-
with colleagues, staff, bosses, and clients- and
your personal brand is nothing more or less than
being recognized for the value you bring to those
relationships”