From making room for creativity and innovation, to building your enterprise through customer development and attention to your revenue model, this presentation joins the dots up between these elements and what investors are looking for.
A talk I delivered at the Enterprising Women event hosted by The CUBE London and 8 Fold on 17 November 2010 as part of Global Entrepreneurship Week.
4. Innovation
Enterprise Development
A Culture for Innovation
Randomness
Chaos
Emptiness
Actually, no, we begin before that, with randomness,
chaos, emptiness. Take the limits off.
5. Randomness
Chaos
Emptiness
Creativity
New Ideas
Innovation &
Vision Development
A Direction...
Rather Than a Destination
Randomness and emptiness makes room for creativity and new ideas. From
there we can innovate and develop our vision. Think of the vision for your
enterprise as a direction – gives you room to manoeuvre
6. What does this really
mean?
Viable business model,
investors want to know
how you're going to
make money
“Robust business plans
and revenue models”
~ Good Deals Conference 2010
Now that you have your vision, what next? Investors
want robust business plans and revenue models.
7. Business Model Canvas, Alex Osterwalder, http://www.businessmodelalchemist.com/tools
http://www.businesmodelgeneration.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
Visual tool for identifying components of your business model and how
they relate to each other. Investors are interested in the revenue model.
8. Business Model Canvas, Alex Osterwalder, http://www.businessmodelalchemist.com/tools
http://www.businesmodelgeneration.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
Start with your customers, to figure out what your
revenue model is.
10. Customer Development Model, Steve Blank
http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/
Component descriptions from Mark Zimmerman @ MaRS
http://www.marsdd.com/blog/2010/09/20/please-dont-hire-a-sales-professional/
1.Customer Discovery, where a start-up tests its hypothesis about a
customer’s problem and their proposed solution.
2.Customer Validation, where a start-up develops, tests and iterates until
it finds a repeatable and scalable sales process.
3.Customer Creation, where a company’s focus turns from finding
demand to creating it in order to scale revenue.
4.Company Building, where a company transitions from an organization
designed for learning and flexibility into a one engineered for execution.
11. Customer Development Model, Steve Blank
http://steveblank.com/2009/09/17/the-path-of-warriors-and-winners/
It would be better if it
was purple and made
from Fairtrade cotton
16. I've built a
community of 100
customers, of
them ### will buy
## t-shirts for £
each. It will cost £
to supply, print,
and distribute
them. We will
print in batches of
### t-shirts.
Back to that Revenue Model...
Financial models tell the story of your enterprise in the language
of numbers. It's not a list, it's not a bank statement.
17. How to Finance Your Venture
Finance new ventures by bootstrapping – fund it yourself, from
savings, with the help of family and friends.
18. How to Finance Your Venture
“I eat risk for breakfast!”
Or find an angel investor – they have a higher appetite for risk for
new, unproven ventures.
19. Typical investors like
buy and build strategy...
scale and replicate
If you are established and looking to grow, you may consider
external finance. Investors like one to three years existing trading.