Uplause presentation as a pdf version from the Sport and Money Conference held in Stockholm, Sweden 30th of November 2012. For more info about Uplause please contact: heikki.aura@uplause.com

1. +
Social Sponsorship
Welcome to a new era
Heikki Aura, Uplause Ltd.
Copyright © Uplause Ltd 12/3/12

2. World leader in
SOCIAL
SPONSORSHIP
+
In a Nutshell
solutions for rights
holders and brands
Brand clients:
Mastercard, Coca-Cola, Samsung, Turkish Airlines,
Nokia, Reebok, Fonecta, Veikkaus, Elisa, Galp
Energia, Endesa, OP-Pohjola, Singtel, Intrum-
Justitia, DNA, Biltema, Hartwall, Superbock, TMN
etc.
Events:
Chelsea Football Club, Formula 1 GP, FIBA
Basketball World Championship, IIHF Ice Hockey
World Championship, FC Porto, V Festival UK,
Basketball Euroleague Final Four, Dubai Jazz
Festival, Rugby Super Cup South Africa, Samsung
Olympic London 12 Activation, Asian Champions
League Football, Lollapalooza Brasil etc.
Offices:
4 000 000 Helsinki, Finland
Global sales/delivery network in all major territories
Fans engaged and countries
in 400 events
in 12 countries
for 30 brands Copyright © Uplause Ltd 12/3/12

3. +
Digital behavior is here
-10,5Billion hours spent on Facebook daily
-400Million Tweets per day
-44% of people play mobile games
Copyright © Uplause Ltd 12/3/12

4. + In sport, only first baby steps taken
3rd Phase:
Allow fans to
interact with
2nd Phase: your property
Start to create
engagement
1st Phase: with fans
Build presence
at Social Media
Copyright © Uplause Ltd 12/3/12

5. + Software a key driver for growth
“Our new stadium will be a software driven stadium”
San Francisso 49ers, CEO Jed York
Copyright © Uplause Ltd 12/3/12

6. + Social TV. Emerging Opportunity for
fans to engage. Also in sports!
Copyright © Uplause Ltd 12/3/12

7. +
Digital and social layer
A Live Event
Property

8. +
“What is compelling and
unique enough about
attending a game?
First, let me tell you what
it’s not. It’s NOT the
game.
We are NOT in the
business of selling
basketball. We are in the
business of selling fun
experiences.”
Mark Cuban
Dallas Mavericks, NBA
Owner
Copyright © Uplause Ltd 12/3/12

9. + Transforming digital and social
into meaningful offerings
Social and 1. Social Sponsorship allows
digital rights holders, federations, teams
component to transform their properties into a
social and digital experience and
increase their revenues
2. Social sponsorship allows
Traditional sponsors/brands to connect with
Sponsorship fans and activate with the latest
Packages and social and digital means and to
tools gain access to consumer data

10. +
Uplause:
Transforms live events
and sponsorship into a
digital, interactive and
social experience
Copyright © Uplause Ltd 12/3/12

11. +
Uplause uses stadium
video screens as a
channel for social and
digital interaction
Copyright © Uplause Ltd 12/3/12

12. +
Uplause uses
outside digital
billboards as a
channel for
interaction and to
expand the
experience to
cityscape
Copyright © Uplause Ltd 12/3/12

13. +
Basically, any
digital surface is
within the reach
for fan
engagement…
Copyright © Uplause Ltd 12/3/12

14. +
See video how crowd
games work
Uplause Crowd
Games:
Voice activated
games for arenas
and stadiums
“Entire audience
is the joystick”
Copyright © Uplause Ltd 12/3/12

15. +
Uplause Crowd
Games:
Covering all major
sport genres:
football,
basketball, ice-
hockey etc.
Copyright © Uplause Ltd 12/3/12

16. +
Interactive
LEDs:
Turning the
fieldside
advertisement
into interactive
branded content
Copyright © Uplause Ltd 12/3/12

17. +
Engagement happens via
Facebook Likes/
Comments or Twitter
Tweets
Targeted for TV viewers
Gain contactable
consumer data
Copyright © Uplause Ltd 12/3/12

18. + How Uplause creates the
interaction in Social Media
Copyright © Uplause Ltd 12/3/12

19. + Variety of Social Media products
Copyright © Uplause Ltd 12/3/12

20. + Social sponsorship packages
built based on customers’ needs
Social Tools and Products
Inter- Game Fan
Crowd
active Face
A Social games
LEDs App
Mosaic
Sponsorship
Reveal
Package Fan
Gallery
Fan
Quiz
Tuning
App Quiz
Fan Mobile Custom
Reveal
Poll App

21. +
Real Life Cases
Copyright © Uplause Ltd 12/3/12

22. +
See video of it
Priceless Fun
in Dubai Heat
Copyright © Uplause Ltd 12/3/12

23. +
See video of it
London ’12
Olympic
Activation
Copyright © Uplause Ltd 12/3/12

24. +
World’s Most
Popular Birds at
Stamford Bridge
Copyright © Uplause Ltd 12/3/12

25. Fans Reveal a New Player Signing
–Case Jokerit HC and Clear Channel
10,000 Likes
needed to reveal
new signing

26. Finnish Ice-Hockey
Federation & EHT Karjala
Tournament

27. Which 3 words best describe Karjala EHT tournament?
Atmosphere
Interesting
Finland
Exciting
Intriguing
High quality
Feeling
Finnish
Good
Fast phased
Team Finland
High standard
Sporty
Traditional
International
Nice
Beer
Inspiring
Funny
Sisu

28. 80%
brand
60% + Uplause Products
Deliver Tangible &
engagement
recognition for
rates at Measurable Results
branded crowd
Facebook
games Uplause Scorecard for measuring the impact and results,
available always
90%
crowd
participation
rates for crowd
games Copyright © Uplause Ltd 12/3/12

29. + Who we’ve worked with
Events & Teams - examples Brands - examples
FC Porto
Portugal’s
national team
Copyright © Uplause Ltd 12/3/12

30. +
Some of
our partners
Copyright © Uplause Ltd 12/3/12

31. +
Digital and social layer
Live Event
Properties

32. +
Thank you!
Please be in touch!
heikki.aura@uplause.com
Twitter: HeikkiAura &
Uplause
www.uplause.com
Copyright © Uplause Ltd 12/3/12