How to Use Price Promotions to Market a New Book Release

•

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View the full post here: http://insights.bookbub.com/price-new-release. Discounting a backlist book can help attract brand new readers and drive sales for a full-priced new book. See how to run this marketing campaign.

Marketing

USE PRICE
PROMOTIONS
TO MARKET A
NEW RELEASE

How to Use Price Promotions to Market a New Release | 2BookBub !
Do price promotions really
help sell new releases?

Bargain readers try new authors
have purchased a book
from an author unknown to
them because of an ebook
price promotion
95%
BookBub ! How to Use Price Promotions to Market a New Release | 3

“I prefer to pay $1 or less for
an unknown author. I would
pay much more for an author
I’ve read and enjoy.”
- BookBub subscriber
How to Use Price Promotions to Market a New Release | 4BookBub !

Bargain readers also buy
full-priced ebooks
23%Exclusively purchase
discounted books
77%Purchase full-price
and discount books
How to Use Price Promotions to Market a New Release | 5BookBub !

BookBub | The leading service in ebook price promotions!
89%
of BookBub partners who
used a price promotion to
market a new release sold
more of their new book
after the promotion
BookBub | The leading service in ebook price promotions! How to Use Price Promotions to Market a New Release | 6

How to Use Price Promotions to Market a New Release | 7BookBub !
How can you use a discount to
drive sales of your new release?

To launch a new release:
Discount a backlist title
Choose the first in a series or most popular
standalone at the lowest price possible
Use your back matter to drive new release sales
Try discounting after the new book launches
1
2
3
4
BookBub ! How to Use Price Promotions to Market a New Release | 8

of BookBub readers have purchased other books by an
author they discovered through a price promotion63%
Discount a backlist title1
How to Use Price Promotions to Market a New Release | 9BookBub !

Or discount the first in the series1
First in series Other
higher increase in sales of other
books in the series when the first
book is discounted vs. any other
book in the series
5x
How to Use Price Promotions to Market a New Release | 10BookBub !

more downloads of
free books than
$0.99 books
10x
$0.99 Free
Make the book free if you can2
How to Use Price Promotions to Market a New Release | 11BookBub !

Response rates are
over 75% higher at
$0.99 than $2.99
Or choose the lowest price possible2
$0.99 $1.99 $2.99
BookBub ! How to Use Price Promotions to Market a New Release | 12

Link to the new book in the back
matter
increase in sales of other
books in the series if links
are included in back matter
3
3x
BookBub ! How to Use Price Promotions to Market a New Release | 13

Discount when the new book is live4
22xincrease in sales of an
author’s other books on the
day of their BookBub
Featured Deal
BookBub ! How to Use Price Promotions to Market a New Release | 14

READ THE FULL POST:
h t t p : / /i n s i g h t s . b o o k b u b . c o m/price-new-release
BookBub ! How to Use Price Promotions to Market a New Release | 15

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How to Use Price Promotions to Market a New Book Release

1. USE PRICE PROMOTIONS TO MARKET A NEW RELEASE

2. How to Use Price Promotions to Market a New Release | 2BookBub ! Do price promotions really help sell new releases?

3. Bargain readers try new authors have purchased a book from an author unknown to them because of an ebook price promotion 95% BookBub ! How to Use Price Promotions to Market a New Release | 3

4. “I prefer to pay $1 or less for an unknown author. I would pay much more for an author I’ve read and enjoy.” - BookBub subscriber How to Use Price Promotions to Market a New Release | 4BookBub !

5. Bargain readers also buy full-priced ebooks 23%Exclusively purchase discounted books 77%Purchase full-price and discount books How to Use Price Promotions to Market a New Release | 5BookBub !

6. BookBub | The leading service in ebook price promotions! 89% of BookBub partners who used a price promotion to market a new release sold more of their new book after the promotion BookBub | The leading service in ebook price promotions! How to Use Price Promotions to Market a New Release | 6

7. How to Use Price Promotions to Market a New Release | 7BookBub ! How can you use a discount to drive sales of your new release?

8. To launch a new release: Discount a backlist title Choose the first in a series or most popular standalone at the lowest price possible Use your back matter to drive new release sales Try discounting after the new book launches 1 2 3 4 BookBub ! How to Use Price Promotions to Market a New Release | 8

9. of BookBub readers have purchased other books by an author they discovered through a price promotion63% Discount a backlist title1 How to Use Price Promotions to Market a New Release | 9BookBub !

10. Or discount the first in the series1 First in series Other higher increase in sales of other books in the series when the first book is discounted vs. any other book in the series 5x How to Use Price Promotions to Market a New Release | 10BookBub !

11. more downloads of free books than $0.99 books 10x $0.99 Free Make the book free if you can2 How to Use Price Promotions to Market a New Release | 11BookBub !

12. Response rates are over 75% higher at $0.99 than $2.99 Or choose the lowest price possible2 $0.99 $1.99 $2.99 BookBub ! How to Use Price Promotions to Market a New Release | 12

13. Link to the new book in the back matter increase in sales of other books in the series if links are included in back matter 3 3x BookBub ! How to Use Price Promotions to Market a New Release | 13

14. Discount when the new book is live4 22xincrease in sales of an author’s other books on the day of their BookBub Featured Deal BookBub ! How to Use Price Promotions to Market a New Release | 14

15. READ THE FULL POST: h t t p : / /i n s i g h t s . b o o k b u b . c o m/price-new-release BookBub ! How to Use Price Promotions to Market a New Release | 15

How to Use Price Promotions to Market a New Book Release

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How to Use Price Promotions to Market a New Book Release