BoomeRx Presentation

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BoomeRx

Empresariales Salud y medicina

HOW DO YOU
TAP INTO
THE BOOMER
HEALTHCARE
BOOM?AND OTHER
IMPORTANT QUESTIONS
PRESENTED BY

WHO
IS
BOOMERx IS A STRATEGIC INSIGHT AND CREATIVE FIRM
SPECIALIZING SOLELY IN HEALTHCARE MARKETING
TO BABY BOOMERS

BOOMERx?

WHY
SHOULD
YOU11,000 PEOPLE IN THE
US TURN 50 EVERY DAY

CARE?

WHY
SHOULD
YOUBABY BOOMERS ARE AMERICA’S LARGEST
SINGLE DEMOGRAPHIC GROUP.

CARE? AND HEALTHCARE
IS THEIR BIGGEST EXPENSE.

WHY IF YOU DON’T
UNDERSTAND BOOMERS,

SHOULD
YOUIF YOU’RE NOT TALKING TO THEM
IN A WAY THAT REFLECTS WHO THEY ARE,

CARE?
YOUR DRUG OR SERVICE
WON’T BE ON THEIR PREFERRED LIST

WHO LEADS
ROB ALBERTSON
PRINCIPAL – CREATIVE DIRECTOR

BOOMERx?
Rob has been crafting fully-integrated, insight-
driven creative solutions in almost every industry
vertical for 25 years.

He’s driven sales for countless start ups to dozens
of Fortune 500 firms, including Motorola, Capital
One, Tropicana, Sears, Sony, United Airlines, and
FedEx, to name too many.

Rob has overseen a major campaign for the CDC,
million dollar sponsorships for the Olympics, as
well as cents off coupons for Wendy’s. As he sees
it, no tactic is too small to have a big impact.

After leading groups at Y&R/Wunderman and then
Frankel/Publicis as SVP/CD, Rob jumped out of
exec meetings to get back to creative. He’s won
numerous integrated marketing awards and holds
a BA from Colgate University in New York.

EXCELLENT QUESTION:

PHONE IS 614.361.8880

WHERE CAN JEN’S EMAIL IS JEN@BOOMERxPartners.COM

WE FIND
ROB’S EMAIL IS ROB@BOOMERxPartners.COM

OFFICE IS 1599 MAPLE SUITE 200

BOOMERx?
EVANSTON, IL 60201

A MAP TO OUR OFFICES?
MAPS.GOOGLE. COM

HEY, GOOGLE HAS TO HAVE SOME OF THE
ANSWERS.

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BoomeRx Presentation

1. HOW DO YOU TAP INTO THE BOOMER HEALTHCARE BOOM?AND OTHER IMPORTANT QUESTIONS PRESENTED BY

2. WHO IS BOOMERx IS A STRATEGIC INSIGHT AND CREATIVE FIRM SPECIALIZING SOLELY IN HEALTHCARE MARKETING TO BABY BOOMERS BOOMERx?

3. WHY SHOULD YOU11,000 PEOPLE IN THE US TURN 50 EVERY DAY CARE?

4. WHY SHOULD YOUBABY BOOMERS ARE AMERICA’S LARGEST SINGLE DEMOGRAPHIC GROUP. CARE? AND HEALTHCARE IS THEIR BIGGEST EXPENSE.

5. WHY IF YOU DON’T UNDERSTAND BOOMERS, SHOULD YOUIF YOU’RE NOT TALKING TO THEM IN A WAY THAT REFLECTS WHO THEY ARE, CARE? YOUR DRUG OR SERVICE WON’T BE ON THEIR PREFERRED LIST

6. WHO LEADS JENNIFER PETERS PRINCIPAL – STRATEGY & INSIGHTS BOOMERx? Jen has been launching and leading global healthcare brands for over 20 years both as a client at Abbott, and as an executive at several prominent healthcare marketing firms. Her category expertise in health care is broad, and includes Asthma/Allergy, Cardiology, CNS, Endocrinology, Gastroenterology, Infectious Disease, Nephrology, Nutritionals, Oncology, Supportive Care, Women’s Health, and Urology. She has led the discovery of key customer insights and developed strategic brand platforms in support of leading brands such as Biaxin, Hytrin, Pulmicort Respules, Aloxi, Dacogen, Renagel, to name just a few.

7. WHO LEADS ROB ALBERTSON PRINCIPAL – CREATIVE DIRECTOR BOOMERx? Rob has been crafting fully-integrated, insight- driven creative solutions in almost every industry vertical for 25 years. He’s driven sales for countless start ups to dozens of Fortune 500 firms, including Motorola, Capital One, Tropicana, Sears, Sony, United Airlines, and FedEx, to name too many. Rob has overseen a major campaign for the CDC, million dollar sponsorships for the Olympics, as well as cents off coupons for Wendy’s. As he sees it, no tactic is too small to have a big impact. After leading groups at Y&R/Wunderman and then Frankel/Publicis as SVP/CD, Rob jumped out of exec meetings to get back to creative. He’s won numerous integrated marketing awards and holds a BA from Colgate University in New York.

8. EXCELLENT QUESTION: PHONE IS 614.361.8880 WHERE CAN JEN’S EMAIL IS JEN@BOOMERxPartners.COM WE FIND ROB’S EMAIL IS ROB@BOOMERxPartners.COM OFFICE IS 1599 MAPLE SUITE 200 BOOMERx? EVANSTON, IL 60201 A MAP TO OUR OFFICES? MAPS.GOOGLE. COM HEY, GOOGLE HAS TO HAVE SOME OF THE ANSWERS.

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