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Insurers' journeys to build a mastery in the IoT usage
Generation Reinvention: How Boomers Are Changing the Future
1.
2. GENERATION REINVENTION
How Boomers Are Changing Business, Marketing, Aging
& The Future
Brent Green
Copyright 2012, Brent Green & Associates, Inc. All rights reserved
10. • Grew up in a time of cultural hostility
• Free agents, self-reliant, entrepreneurial
• Disaffectation with governance
• Mainstreaming gender equality
• Technologically wired and savvy
• Reinvented global business
13. • Optimistic, self-confident, inclusive
• Effective team players
• Determined to make a difference
• Comfortable with speed and change
• Connected to networks almost 24/7
• The world is a click away
16. BOOMER VALUES
• Individuality and self-expression
• Anti-authoritarian
• Inclusiveness and equality
• Staying in control
• High expectations
• Personal growth and development
• Adventure & enrichment
17. • Depression/War stalled child-rearing
• Demobilized GIs found prosperity
• Salve for Cold-War nuclear anxieties
• 7 – 15 million more than expected
• TV mythologized individualism
• Spock: child-centered parenting
18.
19.
20. • 77 million born between 1946 – 1964
• 11,666 turning 50 daily; 9,950 turning 60
• +30% of population in 17 states
– Alaska – 33.4%
– New Hampshire – 32.4%
– Vermont – 32.2%
– Maine – 31.8%
– Colorado – 31.4%
• Life expectancy: 74.8 male; 80.1 female
21. • 70% nation’s net worth
• 1/2 household discretionary income
• $2.30 trillion on goods and services
• Will inherit $8.4 trillion
26. • Branding with Icons
• Nostalgic Marketing
• Integrated Marketing
• Mass media overlay
• Website landing
• Value-Added Incentives
• Lead Generation
• One-to-One Marketing
• Marketing PR
• Music Lives Foundation
27. • Alleviated by social networks
• Social support = nostalgic narratives
• Nostalgia = momentous events, settings
• Redemption = dismal to triumphant
The past, when appropriately harnessed,
can strengthen psychological resistance
to the vicissitudes of life.
28.
29. 80%
How do you define success?
70%
60%
50%
40%
30%
20%
10%
0%
Marriage Fitness Travel Auto Lg. Home Jewelry Clothes
Source: Yankelovich Partners, Inc.