Google My Business has a variety of tools geared toward small business owner success. Together, the Boost U and Google My Business are a match made in heaven for small business owner resources. Here are some of the highlights of Google My Business and how you can utilize these features to boost your business online.

1. Google My Business
& Boost U
Take your small business to the next level with
these free tools
FOLLOW OUR SPEAKERS
KELLY SHELTON, VICE PRESIDENT OF MARKETING, @KELLYSHELTON32

2. Google My Business has a suite of
online marketing products specifically
Made for online success and Boost U has
All the information you need to learn more
About best practices with Google products,
Social media, and more! In this webinar, VP of
Marketing, Kelly Shelton will go over what free
Products are offered to help you establish your
Business online.

3. Agenda
Google My Business
Benefits for your business
Boost U Intro
SEO Tools

4. Newest Google My Business Features
WEBSITE CHAT LOCAL POSTS ADVANCED
INSIGHTS

5. Take Advantage of Google My
Business for SEO
 Claim your business on Google Maps
 Update Google Maps business information
 Location
 Contact information
 Hours
• Update Images
• Logo for brand identity
• Storefront images make you easy to
find
• Internal images show off company
culture
• Product images
• List upcoming events, important sites,
or a recent blog post directly on your
Google Maps listing
• What’s New
• Event
• Offer
• Product
• Respond to reviews

6. To claim your Google Maps listing,
go to: business.google.com/create
Enter your business name and follow the
steps

7. To update your business information, upload new photos, or add a
local listing post: search your business name and location in
Google and click “Edit Info”
To see the “Edit Info” option you must first claim your business and be logged in
as an admin

8. Another way to update company info, photos, and posts is to log in
to your Google My Business account directly and use your Dashboard
Go to google.com/business, sign in with your admin account, and click on the page
you wish to manage. Each area to edit will be located on the left hand side of
your dashboard.

9. You can also make basic updates to your Google My
Business account via the Google My Business app
Search for ‘Google My Business’ in the Apple App Store or Google Play
Store to download to your device

10. What does Google My
Business offer?
 Insights
 Direct vs. Discovery
See an overview of how visitors
find you
 User Behavior
See data on how users are finding
you – incoming calls from maps
listings, ask for directions, and
organic searches
 Customer Comparison
See how your visual content stacks
up to similar businesses with the
Photo Views comparison report
 Website
 Add a theme
 Purchase a domain

11. Insights: How customers search for your business
Login to your Google My Business dashboard and click “Insights” on the
left hand side.

12. Insights: Where customers view your business on Google
Login to your Google My Business dashboard and click “Insights” on the
left hand side.

13. Insights: Customer Actions
Login to your Google My Business dashboard and click “Insights” on the
left hand side.

14. Insights: Photo Views – As compared to similar
companies
Login to your Google My Business dashboard and click “Insights” on the
left hand side.

15. Add a Single-Page Website to Google My Business
Login to your Google My Business dashboard and click “Website” on the
left hand side.

16. Get the Most Out of Google
My Business
 Use your account regularly
 Make sure everything stays current
 Use “Posts” to add new content
 What’s New
 Events
 Offers
 Products
• Encourage reviews
• Chat (New!)

17. Best Practices
 Find Local Guides and Google review
influencers in your area and connect
with them
 Respond to all types of reviews to
show users that you are listening to
their feedback
 Report slanderous and inappropriate
reviews to Google
 Make sure your listing is set up
correctly
 Claim your listing
 No duplicate listings
 No closed offices or rogue pages
 Use correct business categories
 Update your hours, especially for
holidays
 Utilize keywords
 Make sure your listing is verified
 Make sure your Name, Address,
Phone Number is consistent across
all business listings

18. How Boost
University Helps
New Version! Google My
Business ebook
How-To Guide for
Google My Business
Website
SEO Training
Google Training
Best Practices for
responding to
Reviews

19. VISIT THE
BOOST U
BOOSTABILITY.COM/BOOST-U
Free ebooks, how-to guides, and video training on all your
Google and Google My Business needs