Our presentation delivered by Fergal at the Popai Shopper Marketing & In-Store Conference on the 6th of September.
The conference itself was very interesting featuring inspirational speakers from the world of shopper marketing. Other retail professionals gained a unique insight into shopper marketing campaigns and in-store innovation.
9. Let’s get phygital
Digital transformation
of retail is moving at an
incredible space
Strategic imperative
for retailers to re-
invent their retail
footprint, while
maximizing brand value
Intense competition
to serve, engage and
retain customers
26. 26
What the future holds
Supporting Rich Content: The Emergence of HTML5
Android and the Cloud: ‘Democratizing’ Digital Signage
Simpler, Cheaper Technology: Driving Customer Demand
Mobility and Interactivity: Engaging with Customers
4G Connectivity: Faster, Better, Everywhere.