Vibrant is an in-content advertising platform that helps brands get discovered across various websites. It has worked with partners since 2005 to provide in-text, in-image, and display advertising. Vibrant is focusing on mobile trends like increased mobile traffic and adoption of new devices. It is developing responsive designs and testing products across different user, publisher, and advertiser groups to drive engagement and conversions on mobile. Recent market trends emphasize cross-platform strategies and native advertising formats that are consistent across devices.
2. Partners since June 2005, one of the longest running
partnerships for Vibrant UK
Have worked with Vibrant on In-Text, In-Image and Display
Across a range of sites: accountancyage.com, bjp-
online.com, computeractive.co.uk, financialdirector.co.uk,
ifaonline.co.uk, investmentweek.co.uk, yourmortgage.co.uk
15. HOW DO YOU TURN YOUR CONTENT
INTO KEY DISCOVERY MOMENTS?
Busy mum looking for meal
ideas
Searches for recipes online
Capitalize On Key Chicken
Discovery Moments
16. HOW DO YOU TURN YOUR CONTENT
INTO KEY DISCOVERY MOMENTS?
In the supermarket looking
up ingredients for that recipe
Searches for the recipes
Capitalize On Key Chicken
Discovery Moments
22. MOBILE PRODUCT COUNCIL
AGENCY FEEDBACK
KPIs for mobile success –
engagement, awareness, conversions, visits
Most valuable targeting – content, geographic, demographic
In comparison to other formats, mobile banner advertising
was:
Less effectiveness than video
Equally as effective to rich media
More effective than mobile search
Equally as effective as social media
23. MOBILE PRODUCT COUNCIL
PUBLISHER FEEDBACK
We have a mobile optimized site for smartphone but we don’t have a
mobile optimized site for tablet
Don’t have a mobile application for their site and no plans to introduce one
1-25% of site traffic coming from mobile (including tablets)
Run mobile banners and rich media mobile advertising
Rate their mobile advertising offering as good/neutral
Say they are making progress monetizing mobile inventory, could do better
24. MOBILE PRODUCT COUNCIL
PUBLISHER FEEDBACK
We have a mobile optimized site for smartphone but we don’t have a
mobile optimized site for tablet
Don’t have a mobile application for their site and no plans to introduce one
1-25% of site traffic coming from mobile (including tablets)
Run mobile banners and rich media mobile advertising
Rate their mobile advertising offering as good/neutral
Say they are making progress monetizing mobile inventory, could do better
25. MOBILE PRODUCT COUNCIL
PUBLISHER FEEDBACK
We have a mobile optimized site for smartphone but we don’t have a
mobile optimized site for tablet
Don’t have a mobile application for their site and no plans to introduce one
1-25% of site traffic coming from mobile (including tablets)
Run mobile banners and rich media mobile advertising
Rate their mobile advertising offering as good/neutral
Say they are making progress monetizing mobile inventory, could do better