1. Advanced
Google Analytics

2. Agenda
 Housekeeping
 Goals
 Events
 Content

3. Housekeeping
 Exclude internal traffic
 Always keep a Raw Profile
 Add annotation

4. Goals
“Google Analytics uses the concept of goals to help you
evaluate how well your site serves the ends you have in mind”
Goal Set
Goals are automatically grouped in sets. Use sets to
categorize the different types of goals for your site. For
example, you might track downloads, registrations pages in
separate goal sets

5. The Goal Value
 Is the total revenue realized from the goal conversions.
Google Analytics also uses the Goal Value data to calculate
other metrics like ROI and Average Score.
 For example, if your agents team can close 10% of people
who request to be contacted, and your average transaction is
$5000, you might assign $500 (i.e. 10% of $500) to your
"Contact Me" goal. In contrast, if only 1% of mailing list
signups result in a sale, you might only assign $50 to your
"email sign-up" goal.

6. Events
 Add simple piece of code to the link of an image, tab, button,
graphic or video and we can track how are interacting with
the website
Category: The type of element you want to track Some example categories are "Videos"
and "Downloads".
Action: action can be used to define the interaction of your visitor with a specific element
which may be: click, button, play, stop.
Label: This element helps you easier identify the type of event that is tracked, so you can
specify anything that will help you easier recognize this.
Value: A value is a numerical variable that you can assign to any event that you've
assigned to a category. You can have explicit values, such as "30", or inferred values
based variables you define elsewhere, such as "downloadTime".
Implicit Count: A count of the number of interactions with an event category.

7. Event Tarcking Code
_trackEvent(category, action, opt_label, opt_value, opt_noninteraction)
<a href="#" onClick="_gaq.push(['_trackEvent', 'Videos', 'Play', ‘Property
video']);">Play</a>

8. Content
 Top/Exclusive Properties
Segment In Page Tab
Set Up Custom Report

9. Find BostonLogic on:
Logicclassroom Archives
BostonLogic.com
617.266.9166