Effective blogging for business can help businesses attract more traffic and leads to their website. Blogs are considered "pull" media that allow readers to access information on demand rather than being pushed content. Creating engaging blog content with relevant keywords, images, and calls to action can help optimize posts for search engines. Promoting blogs on social media, through RSS feeds, blog directories, and social bookmarking can help generate more website traffic and position the business as an industry expert. Setting up an effective blogging strategy can result in finding new customers for a business.

1. Effective Blogging for Business

2. Blog- Shorted from WEB LOG Noun Singular-blog Plural-blogs blog (plural blogs) (Internet) website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. Entries typically appear in reverse chronological order. Source: http://en.wiktionary.org/wiki/blog

3. Who is Currently Blogging?

4. Why Blog for your Business?

6. WWW - Pull

7. IM - Push

8. Search engines - Pull

9. Text message - Push

10. Blogging - Pull

11. Social media - PullKey: Opt - In

12. How Blogging for Business Works.

13. How to Create Awesome Content

14. Awesome/Popular Content Ideas

15. Blog Post Worksheet Headline (120 characters or less): ________________________________________________________ 1 Main Point: ________________________________________________________ Secondary Points (if applicable): ________________________________________________________ Search Term or Key Words (include in headline, 1-2 subheads, and in body): _______________________________________________________ Subheadlines or section headings (1 – 3 sentences): (To break up long passages and draw readers eyes down the page) ________________________________________________________ Photo/other art (Link to source at bottom of post): (To improve the readability, popularity, and enjoyment of your posts) ________________________________________________________ Resources/Links: (other blogs, related blog posts, news articles, etc.) ________________________________________________________ Call to action/questions for comments: ________________________________________________________

16. Optimizing your Posts for SEO Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself. Write unique titles, URLs and descriptions Use a web of related key phrases to expand your reach Always allow comments

17. SEO Anatomy of a Blog

18. Promote your Blog Add-this (button links to social bookmarking sites) Link to your Blog from social media profiles like LinkedIn, Twitter, Facebook. Add to blog directories. http://www.toprankblog.com/rss-blog-directories/ RSS

19. Social Bookmarking Sites

21. Syndicate content

22. Generate website traffic

23. Engage users/community

24. Position yourself as an expert

26. Recap: And what will you get????

27. More Traffic and Leads!

28. QUESTIONS?????