Social media is a powerful means of communication that helps real estate brokers and agents connect with leads and clients. By optimizing social media campaigns and actively posting content on Twitter, Facebook, LinkedIn, Google+, and Pinterest, you will be able to engage your leads through the entire sales cycle. In this LogicClassroom, we will provide strategies on how you can create effective social media campaigns and drive up engagement.
LogicClassroom: Social Media Strategies, What Works and Why?
1. SOCIAL MEDIA STRATEGIES: WHAT
WORKS AND WHY?
Presented by:
Yen Le
Community Management Associate
Boston Logic Technology Partners, Inc
2. AGENDA
Social Media Marketing
• Set & Review Goals
Social Media Channels
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Facebook
Twitter
Google+
LinkedIn
Pinterest
Social Media Best Practices
• Best Times to Post
• Maximize Engagement
T: 617.266.9166
www.bostonlogic.com
3. DEFINE YOUR GOALS
Create a Social Media Calendar to keep track of your
progress
Determine
your intentions
Set your goals
Create a plan
for each social
media channel
Keep your
plan flexible
T: 617.266.9166
www.bostonlogic.com
4. GET CREATIVE WITH YOUR SOCIAL MEDIA
CALENDAR
• How often do you want/have
the time to create new
content?
• Is there a subject you can
write a series of posts
about?
• Are there weekly updates
you want to give?
T: 617.266.9166
www.bostonlogic.com
5. OVER 1 BILLION FACEBOOK USERS
Users easily access info on
companies and organizations
they support
70% of people like a
company page after seeing it
on their friends’ pages
Photos increase engagement
by more than 100%
T: 617.266.9166
www.bostonlogic.com
6. KEEP POSTS SHORT
Short posts get you 60% more engagement
Try to keep posts under 250 characters
T: 617.266.9166
www.bostonlogic.com
7. EVERY SECOND THERE ARE 9,100 TWEETS
Use @mentions and
#hashtags to create a
dialogue with potential clients
Share valuable content
periodically throughout the
day
Post images and digital
media
T: 617.266.9166
www.bostonlogic.com
8. INCREASE YOUR FOLLOWERS
Create a credible account –
include all the appropriate
images and bios
Tweet on the weekends to
constantly engage users
Listen to you community
members
T: 617.266.9166
www.bostonlogic.com
9. GOOGLE+ IS GROWING IN INFLUENCE
2nd most prominent channel after Facebook
Highly correlated with SEO
Postings have the effect of a blog post
T: 617.266.9166
www.bostonlogic.com
10. TAKE ADVANTAGE OF THE TOOLS LINKEDIN
OFFERS
Not as competitive to get
your content noticed as
other social media
channels
Not only post on your
personal page, but also
on your company page
and groups relating to
your community
Personal Page
LinkedIn
Company Page
Relevant
Groups
T: 617.266.9166
www.bostonlogic.com
11. PINTEREST IS THE FASTEST GROWING
SOCIAL MEDIA CHANNEL
Launched in 2010, has
already registered millions of
users
Transitioned consumer
behavior from specific
searches to discovering
ideas
Your Pinterest boards can
represent different topics
relating to real estate or to
your community
T: 617.266.9166
www.bostonlogic.com
12. TRACK YOUR SUCCESS
Use Pinterest Web
Analytics to see which
postings achieve higher
engagement
Know what’s working and
adapt your social media
plan
T: 617.266.9166
www.bostonlogic.com
13. POST CONTENT AT OPTIMAL TIMES IN ORDER
TO ENGAGE LEADS
Facebook
Twitter
• High Engagement on Thursdays and Fridays
• 1PM = more shares
• 3PM = more likes
• People 181% more likely to use Twitter on commutes
• High Engagement on weekends
LinkedIn
• High Engagement Tuesdays to Thursdays
• Most user traffic 7AM – 9AM, 5PM – 6PM
Pinterest
• Peak traffic on Saturday mornings
• Best time to post is normally between 8PM – 1AM
• Avoid posting late afternoon
T: 617.266.9166
www.bostonlogic.com
14. ORGANIZE YOUR SOCIAL MEDIA CHANNELS
WITH A MANAGEMENT SYSTEM
Access all your social media
accounts on Buffer or
Hootsuite
Schedule postings in
advanced
Get detailed analytics for all
of your social media
channels – see what’s
working and what’s not
T: 617.266.9166
www.bostonlogic.com