Social media and PR
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The document discusses various types of social media and how they can be used for public relations purposes. It provides statistics on how social media has changed PR and notes that Facebook has over 799 million users between the US and EU. Twitter is described as facilitating quick communication and accessibility to brands. The document then gives tips on how to use Twitter for PR like developing relationships with reporters and bloggers. It also outlines different types of tweets and best practices for using LinkedIn and measuring social media effectiveness.
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Social media and PR
- 1. Social media and PR Botagoz Baisugurova 20082105
- 2. Types of social media
- 8. (USA) 307 006 550 + (EU) 492 387 344 = 799 393 894 Larger than total population of America and European Union
- 13. 92.4% follow less than 100 people
- 22. LinkedIn LinkedIn 55 Million users that are primarily professionals with an average income in excess of 100k per annum Focused on business and professional networking.
Notas del editor
- 81% of twitter users are younger than 29 Not everyone agreed to disclose their age of course but still twitter is more probable to be used by younger generation
- Twitter does not demand the mutual relationship. You may be followed by someone and you don’t have to follow him back if you don’t want to Thus it does not put any pressure on your twitter relationships. Talking to reporters is easy and casual You don’t have to compose long and dull official letters. Write briefly and practically. save time