Are you LinkedIn? Learn how to use LinkedIn as a lead generation, branding, and search engine optimization (SEO) tool to boost sales. LinkedIn is the most powerful business social network on the planet but sadly, very few people actually use this free tool to its full potential. Here's another fact: Nearly 45% of LinkedIn users are business decision makers! If you're interested in increasing sales and growing your business, now is the time to ramp up your LinkedIn skills. In this webinar recording, the LinkedIn Rockstars of Integrated Alliances and the digital marketing experts at Boulder SEO Marketing will show you how to get the most out of LinkedIn. You will learn: - The basics of growing your business with LinkedIn - How to use LinkedIn as a branding tool for you and your business - How to use LinkedIn groups to find and qualify leads - How to use LinkedIn as a search engine optimization catalyst - How to measure the success of your LinkedIn campaigns If you're ready to boost sales, take your brand to the next level and drive targeted search traffic to your website then this webinar is for you.

1. [Webinar] LinkedIn Optimization, Branding and SEO
April 3, 2014
Lori Ruff
CEO, Integrated Alliances
E: lori@iasocialmedia.com
Mike O’Neil
Founder & President, Integrated Alliances
E: mike@iasocialmedia.com
Chris Raulf
Founder & President, Boulder SEO Marketing
E: chris@boulderseomarketing.com
www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com

2. What
We’ll
Discuss
Today
• How
to
grow
your
business
with
LinkedIn
• LinkedIn
as
a
branding
tool
• LinkedIn
groups
• Using
LinkedIn
as
a
search
engine
op9miza9on
catalyst
• How
to
measure
success
• Case
studies
• Ques9ons
&
Answers
www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com

3. Quick
Poll
• My
company
has
a
LinkedIn
company
page
• My
company
doesn’t
have
a
LinkedIn
company
page
• Not
sure
• Not
applicable
www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com

4. Quick
Poll
• LinkedIn
is
an
important
part
of
our
overall
digital
marke9ng
efforts
• We
don’t
really
use
LinkedIn
as
part
of
our
digital
marke9ng
efforts
• Not
sure
• Not
applicable
www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com

6. Integrated Alliances
is not associated in any way with LinkedIn®
We help the
user community
gain concrete business advantages
through LinkedIn

8. B2B,
Tech
Heavy
C
U
L
T
U
R
E
S
8

9.
SEO
is
about…
L
I
N
K
E
D
I
N
9

10. LinkedIn
SEO
Components
Ø Keywords
Ø Data
Fields
Ø Individual
Profiles
Ø Company
Pages
Ø Posts
and
Content
10
O
P
T
I
M
I
Z
E

11. M
E
T
H
O
D
O
L
O
G
Y
Engage
Search
Profile
Network
11
Sell

12. Your
LinkedIn
Profile
12

13. P
R
O
F
I
L
E
“Fit In” with Keywords
13

14. P
R
O
F
I
L
E
“Stand Out” with Style
14

15. Your
“Digital
Footprint”
15
I
T
’
S
A
B
O
U
T

16. “Catch”
Their
Eye
P
R
O
F
I
L
E
16

17. Speak
to
Them
P
R
O
F
I
L
E
17

18. LinkedIn
Profile
InfoGuide
✮FAST
TRACK✮
P
R
O
F
I
L
E
18

19. Simple
Process
P
R
O
F
I
L
E
Ø MicrosoY
Word
–
Copy
&
Paste
Ø Follow
Profile
InfoGuide
Ø Work
Top-­‐down
Ø Profile
Template
-­‐
Master
Text
Ø Join
the
Company
Page
19

20. Your
Network
20

21. Your
LinkedIn
Network
N
E
T
W
O
R
K
21

22. Ways
to
Build
Your
Network
22
N
E
T
W
O
R
K

23. 23

24. LinkedIn
Groups
G
R
O
U
P
S
24
• Community
– Like-­‐minded
individuals,
peers,
targets
– Op9ng
Into
a
Special
Interest
• Social-­‐Business
– Crosses
boundaries

25. Groups
to
Join
• Regional
Groups
–
Linked
To
Denver,
Linked
Minnesota
• Execu.ve
Groups:
C-­‐levels,
Decision
Makers
• Professional
Associa.ons
–
Local,
Regional,
Na9onal
• Industry
Groups
–
Real
Estate,
Investors,
Marketers
• Personal
Interest
Groups
–
Music,
Fantasy
Football
G
R
O
U
P
S
25

26. Ge`ng
Leads
in
Groups
• For
Starters
– Observe,
Lurk,
Read
– Like,
Comment
on
other
Posts
• Post
Discussions
– Create
interest
– Demonstrate
Knowledge
• Message
Other
Members
G
R
O
U
P
S
26

27. Searching
27

28. Millions
go
in…
S
E
A
R
C
H
I
N
G
28

29. Basic
Searching
S
E
A
R
C
H
I
N
G
29

30. S
E
A
R
C
H
I
N
G
Advanced
Searching
30

31. Rock
.com

32. Key
Takeaways
from
Today
• Spiff
up
your
profile
• Create
a
LinkedIn
Company
Page
• Get
Your
Team
on
the
Company
Page
• U.lize
Employees
as
Brand
Ambassadors
• Pay
Acen.on
32

33. Ø Coaching
Programs
Ø Corporate
Training
Classes
Ø Wri.ng
&
Op.miza.on
Services
Ø Speak
at
Your
Event

35. The
5
Pillars
of
SEO
1. Technical
Health
of
Website
2. Website
Func9onality
3. On-­‐Page
Search
Engine
Op9miza9on
4. Off-­‐Page
Search
Engine
Op9miza9on
5. Social
Media
Marke9ng
www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com

36. Quick
Poll
Have
you
done
keyword
research?
www.boulderseomarke.ng.com
|
720.263.1736
|
info@boulderseomarke.ng.com

37. Keyword
Research
www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com

38. www.boulderseomarke.ng.com
|
720.263.1736
|
info@boulderseomarke.ng.com

39. Keep
Track
of
Your
Rankings
www.boulderseomarke.ng.com
|
720.263.1736
|
info@boulderseomarke.ng.com

40. Anatomy
of
a
Search
Engine
Results
Page
(SERP)

41. www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com

43. www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com
Increase
Referral
Traffic
with
LinkedIn

44. www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com
Get
SlideShare
to
Work
for
You

48. www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com
LinkedIn
Company
Page
Status
Updates
are
Indexed
on
Google

50. h_p://business.linkedin.com/marke9ng-­‐solu9ons/c/14/3/products-­‐and-­‐services-­‐tab-­‐re9rement.html

55. Case
Studies
and
Success
Stories
Example:
• Bi-­‐weekly
blog
post
• 1
personal
LinkedIn
status
update
per
day
• 1
LinkedIn
and
Google+
company
page
status
update
per
day
• 2
Tweets
per
day
• 2
LinkedIn
group
pos9ngs
per
day
www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com

56. Case
Studies
and
Success
Stories
• Bi-­‐monthly
Webinar
or
Web
Panel
• Weekly
blog
post
• 2
personal
LinkedIn
status
updates
per
day
• 1
LinkedIn
company
page
status
update
per
day
• 2
LinkedIn
group
pos9ngs
per
day
• 1
FB
/
G+
post
per
day
• 2
Tweets
per
day
www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com

57. April
8
&
29
in
Boulder
and
Denver
Get
$50
off
the
registra.on
fee
with
code
LIMC50
Learn
more
at:
www.boulderseomarke9ng.com/training
www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com

58. [Webinar] LinkedIn Optimization, Branding and SEO
Questions?
Connect with Integrated Alliances:
LinkedIn:
h_ps://www.linkedin.com/company/integrated-­‐alliances
Facebook:
h_ps://www.facebook.com/IntegratedAlliances
Twicer:
h_ps://twi_er.com/iasocialmedia
Google+:
h_ps://plus.google.com/+Integratedalliances-­‐LinkedIn-­‐training
YouTube:
h_ps://www.youtube.com/user/IntegratedAlliances
Connect with Boulder SEO Marketing:
LinkedIn:
h_p://www.linkedin.com/company/boulder-­‐seo-­‐marke9ng
Twicer:
h_ps://twi_er.com/Marke9ngSEOWiz
Facebook:
h_ps://www.facebook.com/BoulderSEOMarke9ng
Google+:
h_ps://plus.google.com/+Boulderseomarke9ng
YouTube:
h_ps://www.youtube.com/user/boulderseomarke9ng
www.boulderseomarke.ng.com
|
www.IntegratedAlliances.com