Not many people attended my session so I thought I would make it available here and on my blog (www.boydneil.com)

1. CSR
and
The
Social
Web
A
Natural
Partnership

2. Welcome"
sessions generously sponsored by:!

3. CSR
|
SW
Hypotheses
1. we’re
not
where
we
should
be
2. the
social
web
is
not
about
technology
3. because
we
can
create
and
share,
expecta;ons
and
behaviors
have
changed
4. social
ac;vists
understand
#2
and
#3be?er
than
most
companies
5. companies
and
organiza;ons
are
missing
out
on
some
game-­‐changing
op;ons

4.  65
(22.5
percent)
of
287
companies
surveyed
have
social
media
communicaDons
dedicated
to
sustainability
and
CSR
issues
 55,
(19
percent)
of
the
287
companies
rely
on
their
general
social
media
channels
to
talk
about
sustainability.
 167
(58
percent)
of
the
287
companies
have
no
social
media
conduit
for
discussing
sustainability.

5. The
Social
Web
The
social
web
is
about
people
coming
together
in
community
spaces
online
to
parDcipate
in
creaDng,
managing
and
sharing
content
through
conversaDon.
Not about technology . . . But what it’s used for

6. The
Social
Web
But the use of a social technology is
much less determined by the tool itself:
when we use a network, the most
important asset we get is access to one
another.
- Clay Shirky
Not about technology . . . But what it’s used for

7. New Behaviour
" CONNECTING:
" people
connect
to
each
other
and
create
networks
for
business
and
private
life
" SHARING:
" people
share
interes;ng
stories,
opinions,
personal
info,
documents,
links
" CREATING:
" people
par;cipate
in
content
crea;on
in
new
narra;ve
formats
like
videos,
texts,
photos,
comments
" PARTICIPATING:
" people
par;cipate
in
discussions,
movements,
groups,
events

8. The social web can help build trust

9. Social encourages creative social activism

11. Using music, art and technology to educate youth about democracy

12. 2011
Ideas

13. number 1
Integrate
informaDon
about
financial
and
non-­‐financial
performance
into
a
single
reporDng
document.

14. number 2
Don’t
produce
a
CSR
print
report

15. number 3
Create
plaXorms
for
involvement
and
feedback

16. number 4
Take a Twitter-eye view of the world

18. Provide personal answers
Have some fun

19. number 5
Try co-creation and community

20. number 6
Support employees on the social web

21. Thank
You
Boyd
Neil
Na4onal
Prac4ce
Leader
Social
Media
and
Digital
Communica4ons
Hill
&
Knowlton
Canada
@boydneil
boyd.neil@hillandknowlton.ca
www.boydneil.com