Controlling costs in a competitive environment is one way to ensure profitability. Retailers are under pressure from online stores and from others in the market. One way to reduce costs is to reduce spending by opting for lower quality, lower priced consumables such as paper rolls used in POS printers and paper used for printout in credit card terminals. Some may consider the receipt as not being of much importance but retailers can leverage this tiny little slip of paper to their advantage.

1. Co
Controlling costs in a competitive environment is one way to ensure profitability. Retailers are
under pressure from online stores and from others in the market. One way to reduce costs is to
reduce spending by opting for lower quality, lower priced consumables such as paper rolls used
in POS printers and paper used for printout in credit card terminals. Some may consider the
receipt as not being of much importance but retailers can leverage this tiny little slip of paper to
their advantage.
Quality Credit Card Paper Rolls Serves to Enhance Reputation of Retailers

2. A retailer may have 10 POS terminals with attached credit card processing terminals serving
hundreds of customers each day. Paper represents recurring cost and retailers cannot be faulted
for buying credit card paper rolls at the lowest price. As in all matters, price and quality are
interconnected. Low quality thermal paper may have thermal sensitive dye coating with
bisphenol A as a component. This compound is a known carcinogen. Using paper with BPA
exposes staff at the counter to risk of cancer and also puts customers at risk. This is the major
risk. Of less importance is that prints on cheap thermal paper fade in a short time. Some
customers may wish to maintain records of their credit card transactions in which case they
would be disgruntled and may decide to shift loyalty. Buyers may not know if the paper they
are handling is bisphenol-free or not but if the receipt carries a print at the back showing it is
BPA-free, it does serve to bolster the reputation of the retailer, showing that he cares for his
customers and his staff as well.

3. A slightly better quality stock used in the credit card paper rolls that assure permanent prints
and a better look also serves to leave a good impression in the customers’ minds. The
difference in cost is negligible but it generates a lot of goodwill, which counts. Instead of cheap
paper, standard paper of 90 microns thickness when used in the credit card thermal printing
paper roll delivers printouts that look good. Standard quality paper also assures durable prints
and better look.
Goodwill of customers is an intangible asset but it surely translates to revenues over time and
serves, howsoever imperceptibly, to enhance the reputation of a store. Customers are bound to
say, “Everything here is first class, down to the card receipt printout”. Cheap paper may save
money today but not in the long term.
Retailers can save on credit card paper rolls purchases by buying in bulk and get a rebate of
25%. With the right supplier they get BPA-free credit card paper in thicker stock and of whiter
grade at affordable prices and need not think of axing this item in their cost cutting process;
especially when they think of the long term benefits.
Contact
City/State: Dublin
Country: Ireland
Ireland Ph: +353 (0)1 443 3964
UK Local Ph: +44 (0)20 8144 4475
Website: http://www.bpafreerolls.com/