1. Anheuser-Busch True Music Roadhouse
The True Music Roadhouse was making the rounds. Wholesalers were
expecting the masses. AB wanted to be sure the masses turned out – so they
called us. We developed pre-promotional materials including customizable
newspaper ads, posters, banners, flyers, sell sheets and table tents available on
CD. Then worked the radio waves providing True Music prize packages and
gave the market folks what they needed to cover the hot spots before the event
got to town and made sure people were lined up when the doors opened.
Anheuser-Busch Consumer Connection Kit
The headache is in the details. We pulled them all together and made sure
everything you could possibly want to know about field marketing was
addressed and did it all in a kick-ass package by creating a complete
Consumer Connection Guide. Updating existing photographs to incorporate the
latest in Anheuser-Busch products and packaging. This isn’t your father’s
corporate manual.
Anheuser-Busch B Lounge
A luxury coach requires imprinted hand towels, custom coasters and glassware
and a befitting name. Not to mention a newspaper ad, fact sheet and a
brochure merchandising the fabulousness that surrounds visitors. AB turned to
us again to instinctively know just what was needed to class up the joint and be
sure wholesale visitors and corporate guests alike saw (or didn’t see) seamless
integration of everyday items.
2. Hallmark’s Fresh Ink Card Line Introduction
Hallmark had a new line of cards targeting smart, clever, on-the-go women. They
needed to get the word out to where the women work, shop and hang out by
sponsoring performances ranging from local bands to henna tattoo artists and
more. We customized event kits and shipped them to each market including
card samples, flyers, banners, event signage, market specific coupons and the
event manual to end all. Our friends at Hallmark sat back and watched the event
recaps roll in, the press mentions mount and the sales figures rise.
Expressions From Hallmark Kids Card Contest
Every parent sees their child’s art as a Rembrandt, or maybe more of a
Picasso. Why settle for the refrigerator door when your latest masterpiece
could be seen in the card aisle? Kids got the chance to design a line of
Hallmark cards, with 12 winners’ work being produced into cards. We
created the program with Entry Kits and POS to capture kids’ imaginations
and moms’ interest, and managed all aspects of its execution, including
identifying qualified judges.
Expressions From Hallmark Star Wars Promotion
With the release of the latest movie in the Star Wars saga, Hallmark needed
to promote their line of partyware and greeting cards featuring the Star Wars
motif. We customized POS kits including shopper stoppers, shelf talkers,
danglers, and trading card packets and tied it together with a sweepstakes to
win the ultimate Star Wars party and game room. Working with LucasFilms
had interesting complications with the use of visuals prior to the movie
premiere.
3. Jerzees Made To Play Challenge
Jerzees wanted to dress up a new product introduction featuring the Spotshield
stain repellant in such a way to make consumers — and Wal-Mart — take
notice. The Jerzees Made To Play Challenge event was designed to show off the
newest Jerzees products in their preferred state: being active. Held in Wal-Mart
parking lots and other locations, the Made To Play event featured a 50-foot
climbing wall, a football obstacle course and an interactive boxing game all
designed to make ’em sweat and show the stain resistance product in action.
Jerzees Premium Fit Fleece Product Introduction
Jerzees wanted help introducing their new line of Premium Fit Fleece
activewear while taking advantage of their sponsorship of the JoDee Messina
concert tour. The Jerzees VCP Lounge was designed to show off the newest
Jerzees products while pampering the Very Comfortable People before JoDee
Messina concerts. Tied in with a sweepstakes for concert tickets and a
touring event at Wal-Mart stores.
Learning Curve Toy Catalog
What’s one of the first lessons we learn about playing with others? Share!
Independent toy stores shared top billing with the Learning Curve family of
brands, including Thomas The Tank Engine and Madeline, in a retailer-specific
catalog, customized by store location. The first-ever catalogs featured
traffic-driving, store-specific offers with colorful graphics as well as an enticing
sweepstakes. Kids get toys. Moms get deals. Learning Curve products get a
higher profile. Toy store owners get more profits. Everybody’s happy.
4. Cartoon Network’s [adult swim] College Rep Program
College students won’t listen to “adults.” But they will listen to their peers.
Enter the [adult swim] College Rep program. Recruiting two student reps each
from 33 universities nationwide, they were turned loose on their campuses.
They executed three events each semester. We coordinated the events and
provided customized signage including banners, flyers, handbills and Cartoon
Cash as prizes at the events. The reps raised awareness of [adult swim]
among their fellow students from 70% to 90%.
Hostess Twinkies Shrek2 Promotion
Continental Baking Corporation requested our assistance with the
development of their Hostess Twinkies promotion revolving around the
premiere of the Shrek 2 DVD to turn their special edition, green-filled
Twinkies into a star in-store and on-line. We created a monster of a
promotion to draw attention to limited-edition product with dynamic
in-store POS and website for the Satisfy the Orge Inside Sweepstakes to
Win Twinkies for Life.
Cartoon Network’s NBA Jam Session exhibit, Hoop Hop
Take a trampoline, add a basketball hoop, and you’re sure to draw a crowd.
Cartoon Network didn’t need to boost attendance at Hoop Hop — it had more
kids waiting to participate than it knew what to do with. What it needed was
better branding and better traffic flow. We integrated the line into the overall
experience with stationery exhibits, branded entry archway, vibrant displays,
tattoo artists, character photos and more activities. Five years and five
locations later, Cartoon Network is still scoring with its fans.
