A presentation given first at the Colorado Association of REALTORS State Convention in October of 2008. Revised and added onto several times since that first offering, "Expose Yourself" has been presented to hundreds of REALTORS around the country, and illustrates the rapidly changing business environment in which we work.

1. Expose Yourself!
Social Media
Technology
Colorado Association of REALTORS® 2008 State Convention

2. 2 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

3. No children or animals were harmed or frightened in the filming of this
segment. Even though the actor was fully clothed during the video
shoot, counseling sessions were offered to each of the film extras
participating. None suffered long-term psychological damage.
3 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

4. So, What is Social Media?
“An umbrella term that defines the various
activities that integrate technology, social
interaction, and the construction of
words, pictures, videos and audio.”
4 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

5. So, What is Social Media?
“This interaction, and the manner in which
information is presented, depends on the
varied perspectives and ‘building’ of shared
meaning, as people share their stories and
understandings.”
Source: Wikipedia
5 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

6. So, What is Social Media?
• Social media represents the tool box of
the interactive web
– Blogs, micro-blogs, vlogs, wikis, photo /video
sharing, tagging and social networking
• Web 2.0 applied
– Fundamental shift in how the web is used
– User generated content
6 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

7. Why is Social Media Important?
• Marketing, prospecting, promotion
– Low cost methods extend brand and
marketing reach
• It’s where consumers are
– Reach millions
– Segment your messages, target your markets
– Create relationships
7 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

8. How Many Look Familiar?
8 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

9. Expose Yourself: Social Networking
• Social networking – the fastest growing
and largest web app ever
– Over 500 million users worldwide
• Online communities
– Enable sharing and collaboration
– Connect, create relationships
– Develop business
9 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

10. Expose Yourself: Social Networking
Facebook: www.facebook.com
10 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

11. Expose Yourself: Social Networking
Ecademy: www.ecademy.com
11 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

12. Expose Yourself: Social Networking
The Real Estate Network: www.TheRealEstateNetwork.ning.com
12 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

13. Expose Yourself: Social Networking
LinkedIn: www.linkedin.com
13 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

14. Expose Yourself: Social Networking
• Dos
– Give more than you take
– Participate
– Be selective about your connections
– “Humanize” your profile
– Update frequently
– Promote your network outside the network
14 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

15. Expose Yourself: Social Networking
• Don’ts
– Lead with a sales pitch
– Expect to attract business
– Post anything your mother wouldn’t approve
of or you wouldn’t want in the newspaper
– Think your information is “personal”
– Be a wallflower
15 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

16. Expose Yourself: Blogging & Vlogging
• Are you blogging or vlogging?
– Less than 30% in our industry are blogging
– Of those, less than 1% do it effectively
• Why blog?
– Sharing knowledge of the marketplace
– Search Engine Optimization (SEO)
– To create community
16 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

17. Expose Yourself: Blogging & Vlogging
ActiveRain: http://activerain.com
17 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

18. Expose Yourself: Blogging & Vlogging
Google Blogger: www.blogger.com
18 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

19. Expose Yourself: Blogging & Vlogging
MyST Blogsite: http://blogsite.com
19 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

20. Expose Yourself: Blogging & Vlogging
TypePad: www.typepad.com
20 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

21. Expose Yourself: Blogging & Vlogging
WordPress: www.wordpress.org
21 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

22. Expose Yourself: Blogging & Vlogging
Seesmic: www.seesmic.com
22 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

23. Expose Yourself: Blogging & Vlogging
Vimeo: www.vimeo.com
23 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

24. Expose Yourself: Blogging & Vlogging
• Blog guidelines
– Write for yourself
– Have fun
– Establish a schedule
– Keep a blog book
– Stock up on content
– Understand blogging is forever
24 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

25. Expose Yourself: Additional Tools
• Micro-blogging
– Brief updates that appear to followers
– Can be sent via text, IM, email or web
– Also known as “status updates” on SN sites
– Utility in business has been questioned
• Tagging and bookmarking
– Sharing sites of interest, etc.
25 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

26. Expose Yourself: Additional Tools
Twitter: www.twitter.com
26 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

27. Expose Yourself: Additional Tools
Pownce: www.pownce.com
27 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

28. Expose Yourself: Additional Tools
Ping: http://ping.fm
28 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

29. Expose Yourself: Additional Tools
Yahoo! MyBlogLog: www.mybloglog.com
29 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

30. Expose Yourself: Additional Tools
Delicious: www.delicious.com
30 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

31. Expose Yourself: Additional Tools
Daily Mugshot: www.dailymugshot.com
31 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

32. Expose Yourself: Your Strategy
• Your social media strategy should be
simple:
– Attract connections
– Engage consumers
– Create relationships and a community
• Use in concert with your current
marketing and promotion strategies
32 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

33. Expose Yourself: Your Strategy
• You don’t need to use them all
– Just use something
– Use it effectively
• But remember…
– It’s not all about business
– It’s about you
– Start there, the business will come later
33 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com

34. Thank You for Attending!
Visit www.BradHanksSeminars.com for more information.
34 Expose Yourself! Social Media Technology
www.BradHanksSeminars.com